First Online Pass Enabled Game in Stores

June 8, 2010 -

The first test of EA's Online Pass begins soon, with Tiger Woods PGA Tour 11 in stores nationwide. Of course the real test won't begin until first-time buyers dump their shiny new copies of EA's golf game back into retails stores like GameStop and used game buyers either buy it or boycott it. In case you haven't been following EA's Online Pass, it is a serial code based system for Xbox 360 and PS3 sports games from EA Sports that charges used game buyers $10 to access online play.

While the industry and angry consumers await the results of this little experiment, Joystiq's Law of the Game points out that game publishers maybe playing with a fire they can't put out: government regulation. Here's a sample, though there are more points worth reading in the rest of this article:

Many of you may recall that I've mentioned the FTC's lingering desire to regulate more online content, as we've talked specifically about DRM and EULAs in the past. If the FTC is really looking to make a splash, all it needs are a few complaints about the Online Pass, especially related to multiplayer. Why multiplayer? The box will almost certainly list that as a game feature, and one of the things the FTC always focuses on is misleading advertisement or labeling. In fact, if anyone at EA is reading this, proper box text could be the difference between the FTC looking into the issue and choosing not to address the issue. Like so many other things, if other companies choose to start making similar systems mandatory for certain content and play types, then the probability that regulators get involved goes up significantly.

The one other important point made in the column is that Tiger Woods is not the real test for Online Pass; it is going to take a game like Madden to see whether or not Online Pass will fail and chances are that - if the FTC does look into this - it will be because some high profile individual or a player somehow connected with someone at the FTC will get burned by a used game.


Comments

Re: First Online Pass Enabled Game in Stores

I thought golf games would be hard enough to sell in the first instance, let alone second hand. The only thing worse is watching golf on television. Although I think it's a perfectly fun sport to play IRL.

Re: First Online Pass Enabled Game in Stores

As if tiger woods' name being on it was enough reason to not purchase it.

Re: First Online Pass Enabled Game in Stores

Yeah, who in their right mind would want to play a game starring one of the most elite sportsmen of the modern era, a man who was named athlete of the decade by the Associated Press, especially now that it's come to light that he's sunk enough hole-in-ones to take a run at Wilt Chamberlain's record?

Do you find the oxygen gets a little thinner up there on your high horse? ;D

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Fangamer

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Fangamer

Re: First Online Pass Enabled Game in Stores

There's the rub: the best way to avoid an FTC smackdown is to prominently print, on the box, that online play requires an extra $10 -- which is exactly what you DON'T want to do if you want people to buy your game.

Re: First Online Pass Enabled Game in Stores

A self imposed catch 22. Either they don't put it on the box and get in trouble wit hthe FTC, or they face the wrath of customers who take the time to read the box.

Re: First Online Pass Enabled Game in Stores

They'll probably put it on the box, in small print, somewhere near the bottom.  Lost amidst a sea of other legal notices they feel they have to put there to cover their butts.

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Chris Kimberley

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Chris Kimberley

 
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MaskedPixelantehttp://m.tickld.com/x/something-you-never-realized-about-guardians-of-the-galaxy Right in the feels.08/29/2014 - 6:56pm
AvalongodAgain I think we're conflating the issue of whether Sarkeesian's claims are beyond critique (no they're not) and whether its ever appropriate to use sexist language, let alone physical threats on a woman to intimidate her (no it isn't)08/29/2014 - 5:04pm
prh99Trolling her or trying to assail her integrity just draws more attention (Streisand effect?). Which is really not what the trolls want, so the only way to win (if there is a win to be had) is not to play/troll.08/29/2014 - 5:02pm
prh99Who cares, just don't watch the damn videos if you don't like her. Personally, I don't care as far as she is concerned as long there are interesting games to be played.08/29/2014 - 4:34pm
Andrew EisenZip - And yet, you can't cite a single, solitary example. (And no one said you hated anyone. Along those lines, no one claimed Sarkeesian was perfect either.)08/29/2014 - 3:51pm
Andrew EisenSaint's Row: Gat Out of Hell was just announced for PC, PS3, PS4, Xbox 360 and Xbox One making it the 150th game For Everything But Wii U! Congratulations Deep Silver!08/29/2014 - 3:49pm
ZippyDSMleeI do not hate them jsut think its mostly hyperlobe.08/29/2014 - 3:40pm
Andrew EisenSleaker - I'd say that's likely. From my experience, most who have a problem with Sarkeesian's videos either want to hate them in the first place (for whatever reason) or honestly misunderstand what they're about and what they're saying.08/29/2014 - 3:16pm
james_fudgeWe appreciate your support :)08/29/2014 - 2:55pm
TechnogeekIt gives me hope that maybe, just maybe, the gaming community is not statistically indistinguishable from consisting entirely of people that your average Xbox Live caricature would look at and go "maybe you should tone it down a little bit".08/29/2014 - 2:49pm
TechnogeekI just want to say that while I've disagreed with the staff of this site on several occasions, it's still good to see that they're not automatically dismissing Anita's videos as a "misandrist scam" or whatever the preferred dismissive term is these days.08/29/2014 - 2:49pm
E. Zachary KnightZippy, So you can't find even one?08/29/2014 - 1:04pm
ZippyDSMleeAndrew Eisen:Right because shes prefect and never exaggerates... *rolls eyes*08/29/2014 - 12:53pm
SleakerAnd honestly, nearly all of the games she references, or images she depicts I've always cringed at and wondered why they were included in games to begin with, from pinups through explicit sexual depictions or direct abuse. I think it's cheap storytelling.08/29/2014 - 12:35pm
Sleaker@AE - aren't most people fundamentally misunderstanding her at this point? haha.. On a related note I think a lot of the backlash is coming from males that think she is telling them their 'Generic Male Fantasy' is bad and wrong.08/29/2014 - 12:33pm
Andrew EisenAnd no, I don't think the female community would be upset over the performance of a case study in and of itself. Possibly the mostivations behind such a study, the methodology or conclusions but not the mere idea of a case study.08/29/2014 - 12:29pm
Andrew EisenAmusingly, these videos aren't saying you can't/shouldn't use tropes or that sexual representations are inherently problematic so those are very silly things to have a problem with and indicate a fundamental misunderstanding of the series.08/29/2014 - 12:29pm
SleakerDo you think the female community would get extremely angry over a male doing a case study on the negative impact of sex-novels and their unrealistic depiction of males and how widespread they are in american culture?08/29/2014 - 12:25pm
SleakerThe other thing that people might find problematic is that they see no problem with sexual representations of females (or males) in games. And realistically, why is there anything wrong with sexual representations in fiction?08/29/2014 - 12:24pm
SleakerTo even discuss or bring up these issues at a cultural level to begin with. Going straight for games to many probably feels like a huge overstepping given that it's interactive story in many cases, and when you're telling a story why can't you use tropes.08/29/2014 - 12:21pm
 

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