First Online Pass Enabled Game in Stores

June 8, 2010 -

The first test of EA's Online Pass begins soon, with Tiger Woods PGA Tour 11 in stores nationwide. Of course the real test won't begin until first-time buyers dump their shiny new copies of EA's golf game back into retails stores like GameStop and used game buyers either buy it or boycott it. In case you haven't been following EA's Online Pass, it is a serial code based system for Xbox 360 and PS3 sports games from EA Sports that charges used game buyers $10 to access online play.

While the industry and angry consumers await the results of this little experiment, Joystiq's Law of the Game points out that game publishers maybe playing with a fire they can't put out: government regulation. Here's a sample, though there are more points worth reading in the rest of this article:

Many of you may recall that I've mentioned the FTC's lingering desire to regulate more online content, as we've talked specifically about DRM and EULAs in the past. If the FTC is really looking to make a splash, all it needs are a few complaints about the Online Pass, especially related to multiplayer. Why multiplayer? The box will almost certainly list that as a game feature, and one of the things the FTC always focuses on is misleading advertisement or labeling. In fact, if anyone at EA is reading this, proper box text could be the difference between the FTC looking into the issue and choosing not to address the issue. Like so many other things, if other companies choose to start making similar systems mandatory for certain content and play types, then the probability that regulators get involved goes up significantly.

The one other important point made in the column is that Tiger Woods is not the real test for Online Pass; it is going to take a game like Madden to see whether or not Online Pass will fail and chances are that - if the FTC does look into this - it will be because some high profile individual or a player somehow connected with someone at the FTC will get burned by a used game.


Comments

Re: First Online Pass Enabled Game in Stores

I thought golf games would be hard enough to sell in the first instance, let alone second hand. The only thing worse is watching golf on television. Although I think it's a perfectly fun sport to play IRL.

Re: First Online Pass Enabled Game in Stores

As if tiger woods' name being on it was enough reason to not purchase it.

Re: First Online Pass Enabled Game in Stores

Yeah, who in their right mind would want to play a game starring one of the most elite sportsmen of the modern era, a man who was named athlete of the decade by the Associated Press, especially now that it's come to light that he's sunk enough hole-in-ones to take a run at Wilt Chamberlain's record?

Do you find the oxygen gets a little thinner up there on your high horse? ;D

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Fangamer

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Fangamer

Re: First Online Pass Enabled Game in Stores

There's the rub: the best way to avoid an FTC smackdown is to prominently print, on the box, that online play requires an extra $10 -- which is exactly what you DON'T want to do if you want people to buy your game.

Re: First Online Pass Enabled Game in Stores

A self imposed catch 22. Either they don't put it on the box and get in trouble wit hthe FTC, or they face the wrath of customers who take the time to read the box.

Re: First Online Pass Enabled Game in Stores

They'll probably put it on the box, in small print, somewhere near the bottom.  Lost amidst a sea of other legal notices they feel they have to put there to cover their butts.

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Chris Kimberley

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Chris Kimberley

 
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Andrew Eisenhidannik - The podcast will continue this weekend and every weekend after for the foreseeable future. What makes you ask?05/27/2015 - 3:29pm
Matthew WilsonI say no it isnt, but it depends on the reason for not selling it. were the pressured to not sell it. aka target au, or did they chose not to on their own aka gog with hatred.05/27/2015 - 3:28pm
hidannikIs there no more podcast?05/27/2015 - 3:26pm
E. Zachary KnightHere is another thought exercise. How would you feel if game developers traded in IP? http://gamasutra.com/blogs/JorgeMunoz/20150520/243471/Why_dont_developers_buysell_intellectual_property_much_like_other_assets.php05/27/2015 - 3:24pm
Andrew EisenSlightly Mad Studio comments on Wii U version of Project Cars: http://www.nintendolife.com/news/2015/05/exclusive_slightly_mad_studio_head_ian_bell_sets_the_record_straight_on_project_cars_wii_u05/27/2015 - 11:54am
E. Zachary KnightGamasutra has a really interesting interview with the Hatred developers. http://gamasutra.com/blogs/AlbertPalka/20150526/244229/Real_talk_with_Destructive_Creations_Hatred_interview.php05/27/2015 - 10:11am
WonderkarpLove Gamerevolutions Summary of Splatoon "It's like Double Dare found love with a roll of sushi and made a beautiful, action-packed Wii U game."05/27/2015 - 9:41am
E. Zachary KnightExtra Credits promotes SJW PC crap by discussing Rust's decision to include race but not give players a choice. ;) https://www.youtube.com/watch?v=eh1zfdUTqBY05/27/2015 - 9:20am
ZippyDSMleeIt would be haliarous if soemone started complaining about it in some form or another.05/27/2015 - 8:58am
E. Zachary KnightMore SJW PC crap being shoved down the throats of game designers and gamers ;) http://gamasutra.com/view/news/244376/Bloodstaineds_female_lead_Miriam_reflects_the_games_audience.php05/27/2015 - 8:43am
PHX Corphttp://www.neogaf.com/forum/showthread.php?t=1052280 USF was released a few days ago and it has a Truckload of bugs05/27/2015 - 8:24am
ZippyDSMlee2 hours of FOTNS:KR2 and my hand still hurts 0-o05/27/2015 - 7:56am
PHX Corphttps://www.kickstarter.com/projects/iga/bloodstained-ritual-of-the-night/description apparently Bloodstained: ritual of the night will have a Wii U version(through Armature Games)05/26/2015 - 9:02pm
WonderkarpSo I found out I'm Invincible Today. I drove through a Tornado and didnt even know it. was windy and torrential downpour but I drove through like a boss. 05/26/2015 - 7:35pm
ZenEnded up giving the code to Andrew so he gets to be the other guinea pig lol.05/26/2015 - 6:53pm
ZenSo...who wants to help with an experiment and get a free game for 3DS and possibly Wii U lol? Gave a friend the Wii u OlliOlli code from the Humble Bundle and it gave him the 3DS one too. Still have a 3DS code which may give a Wii U version too.05/26/2015 - 4:35pm
Zenjust wish they had been as open about development as they were with X1 and PS4. All we got were interviews saying everything was great and then this lol.05/26/2015 - 4:14pm
ZenYeah, he brought it up again as time went on and stated it was not to be taken seriously. And I am in NO way defending people who are acting like...well....the not so nice way to say "butts". And I don't personally think they haven't worked on the game, I05/26/2015 - 4:12pm
Andrew EisenSo I can see why Bell would be ultra defensive and snippety. But, again, still not an advisable thing to say.05/26/2015 - 3:57pm
Andrew Eisennot to mention horrifically insulting.05/26/2015 - 3:56pm
 

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