THQ Executive Vice President of Core Games Danny Bilson (pictured) stated in a recent interview that the company is working on its own measures to thwart the used games market but indicated that the solution just might make all involved parties—publishers, retailers and consumers—content.
Speaking to GamesIndustry.biz, Bilson was tight lipped about specifics, but stated that the ultimate objective of such a movement is to stop gamers who purchased a title new from trading it in at all. He said of that goal, “That’s the war we’re in – that’s really tough for us.”
While emphasizing that what follows is not official, Bilson alluded to one solution that THQ might be working on:
With this one we're not going to lock out the multi-player to the used gamer, we're not. We're going to let them experience some of it but not all of it. And then he'll have to pay a nominal fee to get all the maps and all the stuff. That's not official, I'm saying that today, that's just what I'm thinking.
Bilson offered a few more veiled thoughts on how THQ might tackle this “problem”:
We have to show the used gamer that new is premium, because you get everything for free in there. We actually have some other programmes in the works that aren't as punitive as locking out the used guy, that are more positive.