Devil in the Details: EA's Gun Club

June 15, 2010 -

Yesterday EA announced the Gun Club, a rewards program that will give fans of its shooter games special perks like early access to betas, news, inside information from game developers, in-game content unlocks, and early access to demos. The program launched yesterday and begins with Battlefield: Bad Company 2 and the Medal of Honor game.

EA says that this new rewards program shows appreciation to fans for their loyalty and adds value to the "entertainment experience."

At first glance you might think this whole program is free, and it is value-added if you buy EA's games new, but if you buy them new it will be a lot like BioWare's Cerberus Network. In short, if you want access to it from a used copy of EA's upcoming shooters it will cost you extra.

Here are the details from the "terms and conditions" section of the Gun Club FAQ:

What are the terms and conditions?

REQUIRES FULL RETAIL, NEW PURCHASE OF BATTLEFIELD: BAD COMPANY 2 (“BFBC2”) and MEDAL OF HONOR (“MOH”), WHERE THE OWNER HAS SUCCESSFULLY ENTERED THE VIP CODE INCLUDED IN THEIR COPY OF BFBC2 (ON PLAYSTATION 3 OR XBOX 360), OR PLAYED BCBC2 ONLINE IN A MULTIPLAYER SESSION (ON PC, WHERE USERS NEED NOT ENTER VIP CODE). OFFER NONTRANSFERABLE. REGISTRATION OF BFBC2 AND MOH WITH SAME EA ACCOUNT REQUIREDCUSTOMERS WILL RECEIVE EARLY ACCESS TO THE M24 MULTIPLAYER UNLOCK IN MOH AUTOMATICALLY WHEN PLAYING WITH THE SAME EA ACCOUNT AS USED FOR BFBC2. OFFER MAY NOT BE SUBSTITUTED, EXCHANGED, SOLD OR REDEEMED FOR CASH OR OTHER GOODS OR SERVICES. MAY NOT BE COMBINED WITH ANY OTHER OFFER, GIFT CARD, REBATE OR DISCOUNT COUPON. VOID WHERE PROHIBITED, TAXED OR RESTRICTED BY LAW. INTERNET CONNECTION AND EA ACCOUNT REQUIRED. EA MAY RETIRE ONLINE FEATURES AFTER 30 DAYS NOTICE POSTED ON www.ea.com/2/service-updates. EA ONLINE PRIVACY POLICY AND TERMS OF SERVICE CAN BE FOUND AT www.ea.com.

Comments

Re: Devil in the Details: EA's Gun Club

This seems completely fine to me. After all, chances are that after a while those used games will already have someone registered in the gun club with them.

Re: Devil in the Details: EA's Gun Club

I think you mean "but if you buy them used it will be a lot like BioWare's Cerberus Network".

Re: Devil in the Details: EA's Gun Club

So gamers buying used games has to paid for VIP code to be part of the gun club while gamers that get the games new get in free? Dosn't seem any different from EA's current project $10.

http://www.magicinkgaming.com/

Re: Devil in the Details: EA's Gun Club

I disagree. There is a big difference from Online Pass. Online pass effectively cripples a used game, removing the ability to play multiplayer without a fee. Online Pass removes an existing feature of the game that was present at launch. Gun Club is a bonus for buying new. It doesn't effect your ability to play the game you've bought at all. It limits your ability for early access to betas and demos. I think this is fine, incentives for buying new are fine, crippling existing features of a game are not.
 
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MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
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MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
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PHX Corphttp://www.msnbc.com/ronan-farrow/watch/video-games-continue-to-break-the-mold-229561923638 Ronan Farrow Daily on Video games breaking the mold04/17/2014 - 2:13pm
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Matthew Wilsonok than they should not protest when the consequences of that choice occur.04/17/2014 - 1:06pm
NeenekoIf people want tall buildings, plenty of other cities with them. Part of freedom and markets is communities deciding what they do and do not want built in their collective space.04/17/2014 - 12:55pm
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ZippyDSMleeYou still wind up pushing people out of the non high rise aeras but tis least damage you can do all things considered.04/16/2014 - 10:26pm
ZippyDSMleeANd by mindlessly building upward you make it like every place else hurting property prices,ect,ect. You'll have to slowly segment the region into aeras where you will never build upward then alow some aeras to build upward.04/16/2014 - 10:25pm
 

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