MIA: Apple at E3

June 21, 2010 -

The latest edition of LA Times technology blog makes a valid point about Apple's presence at E3: their really wasn't one. No big presser, no games on the show floor, and very few third-party titles being shown at any booths. That doesn't mean that game publishers and developers aren't developing the games, it just means that they apparently didn't think it was all that important to show them off, I guess.

Two big publishers - EA Mobile and Disney Mobile had small presences by the Times' accounting but they were mere afterthoughts to spaces dedicated to games like TRON, Battlefield, Medal of Honor and Epic Mickey. But it really brings in to focus the fact that Apple doesn't "seem to" care all that much about gaming.

Disney Mobile sees the iPad and iPhone market growing and wants to be in the space: "In their overall budget we're much smaller, but I think it's something that Disney really sees as big and growing," Disney Mobile's Tom Smith told the LA Times. "They want to be there. They want to be showing all of these great brands on these great devices."

While E3 attendees stood in line to check out the Medal of Honor and other games in EA's line-up, EA Mobile personnel marched around the exhibit, armed with iPads and iPod Touches, to distract folks. A weird way to get people's attention, for sure.

"The iPad gets overshadowed," Philip Cohen, one of those E3 operatives for EA Mobile, told the Times. "Handheld systems get lost in the excitement of flat screens, loud sounds and big flashy graphics."

But perhaps the main reason that Apple paid no heed to the biggest gaming event in the world its CEO Steve Jobs doesn't quite understand it himself. During the All Things Digital's D8 conference in L.A. this month he said that the iPhone and iPod Touch "created a new class of gaming" but that that class was a "subset of casual gaming."

That description isn't likely to inspire development studios inside big companies like EA and Ubisoft, even though all can see the potential of the iPhone or iPad as a powerful gaming systems..

Source: latimesblogs.latimes.com

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Comments

Re: MIA: Apple at E3

Heh, you'd figure they'd be there braggin about getting steam.

I won't be surprised if Jobs thinks his company and hardware are somehow too good for E3.

 
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Sleaker@Technogeek - How do you call someone out that anonymously calls in a SWAT team, or sends threats to people?09/20/2014 - 7:04pm
Technogeek"It also doesn't mean you're obligated to stop harassment from all gamers that are doing so." I'd say you're certainly obligated to call them out when you see it happening.09/20/2014 - 5:17pm
SleakerNow if you disagree with anything in my last 2 posts then we obviously have a difference in world view, and wont come to any sort of agreement. I'm fine with that, maybe some people aren't?09/20/2014 - 5:09pm
SleakerIt also doesn't mean that just because a news outlet says that Gamers are the problem and you self-identify as a Gamer, you're immediately the problem. It also doesn't mean you're obligated to stop harassment from all gamers that are doing so.09/20/2014 - 4:59pm
SleakerJust to re-iterate: People getting harassed is wrong. Just because someone is harassed by so called 'gamers' doesn't mean that all gamers are bad. nor does it mean that you need to pass laws or judgement on all gamers.09/20/2014 - 4:56pm
SleakerAnd furthermore just because someone doesn't 'crusade against the evil' that doesn't make them the problem. You can have discussion with those around you. There's a thing called sphere of influence.09/20/2014 - 4:54pm
Sleaker@Conster - one person getting harassed is a 'problem' only so far as the harassee's are doing it. Just because a select few people choose to act like this doesn't make it widespread. Nor does it immediately make everyone responsible to put an end to it.09/20/2014 - 4:54pm
james_fudgeno worries09/20/2014 - 4:15pm
TechnogeekI misread james' comment as "we can't have a debate without threatening" there at first. Actually wound up posting a shout about death threats and "kill yourself" not technically being the same thing before I realized.09/20/2014 - 3:59pm
james_fudgeDon't hit me *cowers behind Andrew*09/20/2014 - 3:20pm
ConsterYou take that back right now, james, or else. *shakes fist menacingly*09/20/2014 - 3:00pm
james_fudgeOur community is awesome. We can have a debate without threatening to kill each other.09/20/2014 - 2:50pm
Andrew EisenNo one's crossed a line but I just want to remind you all to keep discussions civil.09/20/2014 - 1:54pm
Craig R.tldr: I'm a gamer, and imo those who support GamerGate should feel free to take a flying leap off a cliff.09/20/2014 - 1:27pm
Craig R.Not only that, I'm pretty sure that if actual studies were done, you'd still deny them, Sleaker. After all, it's not what you'd want to hear to support your rose-colored view of GamerGate.09/20/2014 - 1:18pm
Craig R.There IS an issue. Nor do we need a study to show that if you deny it then you're part of the problem.09/20/2014 - 1:17pm
Sleakersimply oust people that do harass others.09/20/2014 - 11:34am
Sleaker@Conster - I can say the same thing if you think there's been more than a handful. Until there's an actual study on rates no one can claim to know how widespread the incidence of harassment is. Thus the best we can do is 'there might be an issue' and...09/20/2014 - 11:33am
ConsterSleaker: if you think there's only been "a handful of" incidents, you have your head stuck *somewhere* - I'm assuming it's sand.09/20/2014 - 5:38am
prh99Most of it's agitprop clickbait anyway.09/20/2014 - 5:27am
 

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