UK Developers: Pro-Canada Marketing Stunt Takes the Piss

July 6, 2010 -

Attendees of a recent Game Horizon Conference in the UK last week found mock Canadian passports on their seats in a stunt designed highlight Canada’s pro-game developer tax incentives. The timing of the marketing initiative however—coming less than a fortnight after similar tax breaks were killed in the UK—managed to rankle a few feathers.

One anonymous British developer told CVG that the promotion, put on by the relocation firm Quickstar Global, made Canada seem like “vultures.” The source stated, “As a British developer it makes me disappointed and angry to see the Canadian government agencies circling the UK like vultures as soon as word was out that the Government u-turned on our tax breaks.”

Another source bemoaned “Are things now so tight that we can't find British companies to sponsor our events rather than having the Canadian Government preying on our talent and companies?”


Image via I Can Haz Cheezburger


Comments

Re: UK Developers: Pro-Canada Marketing Stunt Takes the ...

quickstar?  as in that pyramid scam company?

Re: UK Developers: Pro-Canada Marketing Stunt Takes the ...

“As a British developer it makes me disappointed and angry to see the Canadian government agencies circling the UK like vultures as soon as word was out that the Government u-turned on our tax breaks.”

Heaven forbid a country should actually want to support and nurture industry.

Re: UK Developers: Pro-Canada Marketing Stunt Takes the ...

I never thought I'd see the day when somebody would feel threatened by Canada.  It's a crazy, crazy world we live in.

Re: UK Developers: Pro-Canada Marketing Stunt Takes the ...

Gee, the UK is apparently still bitter about that.

Re: UK Developers: Pro-Canada Marketing Stunt Takes the ...

This would be like you and a friend are both eating an ice cream cone, but before you could take that first bite, the ice cream falls on the floor. Then your friend starts eating his and saying things like "Mmmmmmmmm, this is the best ice cream ever!"

Not a pleasant experience for you.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: UK Developers: Pro-Canada Marketing Stunt Takes the ...

Oh, it's not pleasant, but it's a little more than that. Canada's been running the tax breaks for a while now. The UK government made the decision to kill their own tax breaks. So it's more like:

"You and your friend are both enjoying some ice cream. Your friend however then decides to throw his last scoop out, while you finish yours. At that point, the sun comes from behind a cloud and then starts baking you both. You then say to him 'mmmm... this is really good ice cream', while your friend looks into the trash."

It's an entirely unplesant experience, but it is one that is ultimately self-inflicted.

 

Best keep your wits about you: The gears of life are always spinning, and ignorance eventually means you'll get caught in them.

Best keep your wits about you: The gears of life are always spinning, and ignorance eventually means you'll get caught in them.

Re: UK Developers: Pro-Canada Marketing Stunt Takes the ...

BULLSHIT. You're conflating the British Government with the UK's videogames industry. One definitely does not equal the other. Plus, what with various local trade bodies clamouring loudly for these tax incentives and bemoaning their disappearance, it would be totally unfair to say that this wound was self-inflicted.

-- teh moominz --

Re: UK Developers: Pro-Canada Marketing Stunt Takes the ...

Aw, Canada's not so bad.  We're like the UK except the weather is nice sometimes.

---
Fangamer

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Fangamer

Re: UK Developers: Pro-Canada Marketing Stunt Takes the ...

Maybe the UK will now have tax brakes for game development. That or have Canada invade there entire gaming industry.

http://www.magicinkgaming.com/

 
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Andrew EisenI don't see how as doing so would not add any visual information to the top or bottom of the screen.11/27/2014 - 6:04pm
Matthew Wilsonfrom what I read, getting rid of the black bars and stretching it out made for a better play experience.11/27/2014 - 5:59pm
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