Study Looks at What Girls Want Out of Games

July 7, 2010 -

While girls generally prefer problem solving aspects of videogames, they are not opposed to violent content, if it contains humorous undertones.

Student Lotte Vermeulen, of Belgium’s Ghent University, surveyed 983 gamers as part of her study entitled Girls Gaming Versus Guys Gaming. Her results indicated that females played about eight hours of games per week, versus 17 hours for men, but she explained away the disparity by stating, “…games are still looked upon as boys’ toys and that they are mostly tuned to the interests of men.”

Fine, then what do women want in a videogame? Vermeulen reported that women want a game to “be logical and easy to use,” and the combination of keys or controls should “not be too complicated.”

Also:

Women tend to give up when the game is not that easy to handle. They are less motivated to sacrifice time to get the knack of the game. Therefore, they mostly opt for shorter and simpler games, such as casual and social games.

Females also seemed to prefer game environments that featured sharp and bright colors and expressed a fondness for games that allowed them to “choose their own assignments and to explore freely.”

Speaking to News.com.au, Vermeulen added, “They want video designers to give them more than just games about kittens and pink ribbons.”


Comments

Re: Study Looks at What Girls Want Out of Games

Oh well, there goes yet another female stereotype that I don't fit.

Re: Study Looks at What Girls Want Out of Games

I can't quite put my finger on it, but from some of the language in her study (or summary of the study), she doesn't sound like a gamer herself.

Re: Study Looks at What Girls Want Out of Games

 This has always been a topic of interest to me, and watching what various researches come up with is always kinda amusing.

Part of the difficulty of talking about the topic is that it is a moving target.   Much of what 'boys' vs 'girls' want out of games is dependent on when (and by proxy, how) they were raised and how games are viewed within their age range.

Though I also find it amusing that the single biggest change that can be made which will get more female gamers (at least at the moment) is simply having a good solid tutorial.....

Re: Study Looks at What Girls Want Out of Games

Theres more to the article

"She added boys liked playing games featuring beautiful, scantily-dressed women."

 
Well Thats a captain obivous remark from lotte vermeulen

 

Watching JT on GP is just like watching an episode of Jerry springer only as funny as the fights

America has just became its own version of the Jerry Springer Show after a bizarre moment in Florida involving a carnival worker.

Re: Study Looks at What Girls Want Out of Games

She evidently doesn't know sexism can go both ways.

Re: Study Looks at What Girls Want Out of Games

Put the picture of this guy in every single game and done. The female public will arise as the dominant demographic group on videogames.

------------------------------------------------------------ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: Study Looks at What Girls Want Out of Games

 But, then the Jacob fans would feel isolated.  

Re: Study Looks at What Girls Want Out of Games


Either that picture or this: http://smilegrl123.files.wordpress.com/2008/07/vampire_knight.jpg

 

Trust me, it'll get girls attention everytime.  Also throw in more video game with boy to boy thing, those thing attract girls a lot.

 

Re: Study Looks at What Girls Want Out of Games

 nah, your thinking anime fangirls... you have to think more along the lines of typical girls

Re: Study Looks at What Girls Want Out of Games


Anime fangirls play video game also, but what if they're not Twilight fan.  So you have to use other method.  Beside more girls read manga then guys do.  Sooooo

 

Re: Study Looks at What Girls Want Out of Games

Robert Pattinson TROLLS his own fans. For that, he's awesome in my book.

Re: Study Looks at What Girls Want Out of Games

The biggest trolling he can ever do to his fans, is that he is finally declaring "I´m gay, lol!". But then that would be the end of the human race due massive female suicide...

------------------------------------------------------------ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: Study Looks at What Girls Want Out of Games

On the other hand, if it's not a total suicide, it could very well improve the gene pool, though it would certainly skew the gender balance signifigantly.

 
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E. Zachary KnightGot that same recommendation on Twitter. So I guess that is a good sign.09/15/2014 - 8:39pm
prh99Portlandia, though I don't watch a lot of sitcoms. Heard it was good though.09/15/2014 - 8:02pm
E. Zachary KnightSitcom recommendations for someone who like Parks and Rec but hates The Office: Go.09/15/2014 - 6:08pm
NeenekoEven if they do change their policy, they can only do it moving forward and I could see the mod/pack community simply branching.09/15/2014 - 12:50pm
Michael ChandraAs for take the money and run, the guy must have a networth of 8~9 digits already.09/15/2014 - 10:33am
Michael ChandraMe, I'm more betting on some form of mod API where servers must run donations/payments through them and they take a cut.09/15/2014 - 10:32am
Michael ChandraEspecially since they want it for promoting their phones. Killing user interest is the dumbest move to make.09/15/2014 - 10:32am
Michael ChandraGiven how the EULA actively allows for LPs, I'm not sure Microsoft is ready for the backlash of disallowing that.09/15/2014 - 10:31am
Matthew Wilsonthey wont do that, the backlash would be too big.09/15/2014 - 10:25am
ConsterSleaker: how is that a flipside? Sounds to me like that's basically what Notch himself said, except rudely.09/15/2014 - 10:18am
MaskedPixelanteOn the plus side, no more lazy Minecraft LPs, since iirc Microsoft has a strict "no monetization period" policy when it comes to their stuff.09/15/2014 - 10:13am
james_fudgeBut it continues to sell on every platform it is on, so there's that09/15/2014 - 10:09am
james_fudgeOh, well that's another matter :)09/15/2014 - 10:08am
E. Zachary KnightNothing against Notch here. I think it is great that he made something so cool. I just can't understand how it is worth $2.5 bil09/15/2014 - 9:59am
InfophileWhat a world we live in: Becoming a billionaire was the easy way out for Notch.09/15/2014 - 9:42am
james_fudgelots of hate for Notch here. I don't get it. Sorry he made a game everyone loved. What a monster he is!09/15/2014 - 9:37am
SleakerOn the flipside, Notch has been a horrible CEO for Mojang, and the company has grown on sheer inertia, DESPITE being mishandled over and over.09/15/2014 - 9:33am
SleakerI can understand Notch's statements he made to Kotaku about growing bigger than he intended, and getting hate for EULA changes he didn't enact.09/15/2014 - 9:32am
MaskedPixelantehttp://pastebin.com/n1qTeikM Notch's statement about the MS acquisition. He wanted out for a long time and this was the easiest way.09/15/2014 - 9:08am
ConsterEh, I can't blame him.09/15/2014 - 9:01am
 

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