Study Looks at What Girls Want Out of Games

July 7, 2010 -

While girls generally prefer problem solving aspects of videogames, they are not opposed to violent content, if it contains humorous undertones.

Student Lotte Vermeulen, of Belgium’s Ghent University, surveyed 983 gamers as part of her study entitled Girls Gaming Versus Guys Gaming. Her results indicated that females played about eight hours of games per week, versus 17 hours for men, but she explained away the disparity by stating, “…games are still looked upon as boys’ toys and that they are mostly tuned to the interests of men.”

Fine, then what do women want in a videogame? Vermeulen reported that women want a game to “be logical and easy to use,” and the combination of keys or controls should “not be too complicated.”

Also:

Women tend to give up when the game is not that easy to handle. They are less motivated to sacrifice time to get the knack of the game. Therefore, they mostly opt for shorter and simpler games, such as casual and social games.

Females also seemed to prefer game environments that featured sharp and bright colors and expressed a fondness for games that allowed them to “choose their own assignments and to explore freely.”

Speaking to News.com.au, Vermeulen added, “They want video designers to give them more than just games about kittens and pink ribbons.”


Comments

Re: Study Looks at What Girls Want Out of Games

Oh well, there goes yet another female stereotype that I don't fit.

Re: Study Looks at What Girls Want Out of Games

I can't quite put my finger on it, but from some of the language in her study (or summary of the study), she doesn't sound like a gamer herself.

Re: Study Looks at What Girls Want Out of Games

 This has always been a topic of interest to me, and watching what various researches come up with is always kinda amusing.

Part of the difficulty of talking about the topic is that it is a moving target.   Much of what 'boys' vs 'girls' want out of games is dependent on when (and by proxy, how) they were raised and how games are viewed within their age range.

Though I also find it amusing that the single biggest change that can be made which will get more female gamers (at least at the moment) is simply having a good solid tutorial.....

Re: Study Looks at What Girls Want Out of Games

Theres more to the article

"She added boys liked playing games featuring beautiful, scantily-dressed women."

 
Well Thats a captain obivous remark from lotte vermeulen

 

Watching JT on GP is just like watching an episode of Jerry springer only as funny as the fights

America has just became its own version of the Jerry Springer Show after a bizarre moment in Florida involving a carnival worker.

Re: Study Looks at What Girls Want Out of Games

She evidently doesn't know sexism can go both ways.

Re: Study Looks at What Girls Want Out of Games

Put the picture of this guy in every single game and done. The female public will arise as the dominant demographic group on videogames.

------------------------------------------------------------ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: Study Looks at What Girls Want Out of Games

 But, then the Jacob fans would feel isolated.  

Re: Study Looks at What Girls Want Out of Games


Either that picture or this: http://smilegrl123.files.wordpress.com/2008/07/vampire_knight.jpg

 

Trust me, it'll get girls attention everytime.  Also throw in more video game with boy to boy thing, those thing attract girls a lot.

 

Re: Study Looks at What Girls Want Out of Games

 nah, your thinking anime fangirls... you have to think more along the lines of typical girls

Re: Study Looks at What Girls Want Out of Games


Anime fangirls play video game also, but what if they're not Twilight fan.  So you have to use other method.  Beside more girls read manga then guys do.  Sooooo

 

Re: Study Looks at What Girls Want Out of Games

Robert Pattinson TROLLS his own fans. For that, he's awesome in my book.

Re: Study Looks at What Girls Want Out of Games

The biggest trolling he can ever do to his fans, is that he is finally declaring "I´m gay, lol!". But then that would be the end of the human race due massive female suicide...

------------------------------------------------------------ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: Study Looks at What Girls Want Out of Games

On the other hand, if it's not a total suicide, it could very well improve the gene pool, though it would certainly skew the gender balance signifigantly.

 
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E. Zachary KnightInfo, or they could have left it only for people in your friends list.05/26/2015 - 7:21am
Infophileas being "family friendly." A kid could easily flip an option and be hit with a torrent of abuse they weren't expecting.05/26/2015 - 5:30am
InfophileI think Nintendo was between a rock and a hard place with voice chat in Splatoon. Leave it in, and jerks will drive off younger players. Leave it out, and competitive players won't play. Even if it were in but disabled by default, they couldn't sell it...05/26/2015 - 5:29am
Matthew Wilsonthis is a nice video on P.T https://www.youtube.com/watch?v=K-85jO6nRNQ05/25/2015 - 11:57pm
Matthew Wilsonmaybe, but its still kinda sad even as a joke.05/25/2015 - 11:51pm
Goth_SkunkThe best commentary is delivered through humour.05/25/2015 - 11:36pm
Andrew EisenIt's not needed. It's a joke. Albeit one with quite a bit of commentary packed into it.05/25/2015 - 10:59pm
Matthew Wilsonmot game related, but still interesting. http://www.polygon.com/2015/5/25/8654983/jurassic-world-chris-pratt-apology the fact that this is even needed in modern culture is a embarrassment.05/25/2015 - 10:26pm
Matthew Wilsonyeah, but with no voice chat its doa.05/25/2015 - 9:48pm
TechnogeekYet, you're going to be hard-pressed to find anyone other than insecure 2EDGY4U teenagers seeing it as anything other than an extremely fun game.05/25/2015 - 8:36pm
TechnogeekSplatoon's probably the best example at this point. Gameplay-wise, it's a team-based third-person shooter with a significant online component. It's rated E10.05/25/2015 - 8:36pm
TechnogeekThe silliest thing about most of the Nintendo hatred is that they may be the last company that interprets "family-friendly" as meaning "fun for more than just the really young kids".05/25/2015 - 8:33pm
ZippyDSMleeWell it could be worse, like skyrim out of the box, a shame DAI dose not have that level of editing...05/25/2015 - 5:58pm
Zenpretty well without getting "nasty". Many people are disappointed in the decision and the about face on the status of the games development.05/25/2015 - 4:22pm
ZenEvery market has horrible people...but being like this towards all of them in a group is not a way to garner support and can make people more hostile towards you. Ironically his response was to someone that wanted to state a disagreement, but worded it05/25/2015 - 4:22pm
Goth_SkunkAs demonstrated by Ian's remarks, that 'market of possible fans' is apparently negligible.05/25/2015 - 4:18pm
Zeninformation while other versions had everything talked about openly.05/25/2015 - 4:15pm
ZenYeah, I've read through it and wanted to make sure I had it quoted correctly. I get there are issues, but this is horribly unprofessional and just burning a market of possible fans..many of which supported them and were waiting while getting little to no05/25/2015 - 4:15pm
Goth_SkunkOh wow. That's not even misquoted, he actually said that. Though for additional context in previous pages, he truly does not think highly of Nintendo console owners, and claims that in the industry, he's not alone.05/25/2015 - 4:12pm
ZenI also took a screenshot of the statement in case it is taken down (via my Twitter): https://twitter.com/zenspath/status/60293960536562483205/25/2015 - 4:05pm
 

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