Kids Who Play Sports Games Likely to Play Sports in Real Life

July 8, 2010 -

UK game industry group TIGA was more than happy to share research which indicated that children who play sports-themed videogames were likely to participate in real sporting activities as well.

French business school ESSEC had students in its International Sports Marketing Chair conduct the study and found that 38 percent of boys, under the age of 21, who played sport videogames practiced their favorite virtual sport in real life. Additionally, the study claimed that 75 percent of gamers (presumably from the same age group) actively took part in some kind of real sport.

“Video games are frequently demonized,” said ESSEC’s Thierry Lardinoit adding, “We now know that these fears are unfounded.”

Lardinoit continued, “There is a strong correlation between playing video games and participating in real sports. Watching television is a threat to physical activity.  Video games are not, however.”

TIGA Chief Richard Wilson played up the positive side effects of games, saying, “The ESSEC’s findings that playing sports video games can increase the likelihood of playing the sport in real life is a case in point.”


Comments

Re: Kids Who Play Sports Games Likely to Play Sports in ...

And in other news.... water is wet. News at 11.

Re: Kids Who Play Sports Games Likely to Play Sports in ...

I don't believe this, for the same reason I don't believe "kids who play violent video games likely to be violent in real life".

-- Randi Tastix

Re: Kids Who Play Sports Games Likely to Play Sports in ...

People who like sports may also enjoy video games based around their chosen sport? I am shocked!

Seriously, even though this study is a good one to wave around for most gaming folks, I don't like it too much because of reeks of far too much common sense.

Next thing you know, people who enjoy playing virtual chess will actually like playing chess in real life.

"

Re: Kids Who Play Sports Games Likely to Play Sports in ...

"Watching television is a threat to physical activity.  Video games are not, however."

All this really tells us is that SPORTS games aren't.  There are plenty of people who chill out on the couch with a game when they could be exercising.

And I include myself in that.  It's 106 out; I'll be damned if I'm going to go outside in that.

Really it means the obvious: all things in moderation.  You need to exercise, but video games can be something you do in ADDITION to exercising instead of replacing it.

(And I'll probably lose points with the SERIOUS GAMER crowd here, but I think Wii Fit is pretty neat.  I particularly like the Marble Madness-style game where you control the board by leaning; I'd love to see a full game done in that style.)

Re: Kids Who Play Sports Games Likely to Play Sports in ...

(And I'll probably lose points with the SERIOUS GAMER crowd here, but I think Wii Fit is pretty neat.  I particularly like the Marble Madness-style game where you control the board by leaning; I'd love to see a full game done in that style.)

Super Monkey Ball: Step & Roll

 

Andrew Eisen

Re: Kids Who Play Sports Games Likely to Play Sports in ...

Ahhh-har, shows what I know.  Thanks; looks like it's gotten mediocre reviews but still might be worth checking out -- especially since lots of places are selling it for $15.

Re: Kids Who Play Sports Games Likely to Play Sports in ...

Ah, so this explains why all the kids who beat me up in elementary school only played sports games.

Re: Kids Who Play Sports Games Likely to Play Sports in ...

I've always found sports games to be kinda pointless unless you really can't play the sport.

 
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