Wonder Women: Canada's Silicon Sisters

July 21, 2010 -

Sisters are doing it for themselves. A new Canadian startup called Silicon Sisters has launched and has plans to tackle the videogame market with its own unique brand of entertainment. The most interesting thing about the company is who is at the top of the pile.

Silicon Sisters was formed by industry veterans Brenda Bailey Gershkovitch and Kirsten Forbes: Gershkovitch is the former COO of Deep Fried Entertainment, head of the Vancouver branch of Women In Games International and a member of the GDC Canada panel; and Forbes formerly served as executive producer at Radical Entertainment.

While Silicon Sisters does want to create casual and social games that a female audience will like, Gershkovitch insists that it does not want to "pinkifying games."

"We’re not interested in 'pinkifying' games, which is how girl games are typically designed," says CEO Bailey Gershkovitch. "It’s no coincidence that the games I and many other female gamers are most drawn to have had women involved in their development."

"Girls and women game differently than boys and men. Silicon Sisters has studied these differences so we can make games that truly appeal to and resonate with the female audience," she added.

Forbes adds that women are adopting PC, social and mobile gams in "droves" and that it is time for the industry and female developers to get "serious about delivering quality games into this burgeoning market.."

We wish them much success.

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Comments

Re: Wonder Women: Canada's Silicon Sisters

Cool ^_^ I will be curious to see what they come up with.

Though they will have to be careful about building a monoculture in the OTHER direction.  One classic problem facing developers when trying to build gender inclusive games is lack of historical templates.  Developers in general tend to write games that they themselves enjoy (thus, as Gershkovitch points out, development teams with a good percentage of women on them tend to result in games that appeal to more women then pure male or token female teams).... one trap this can lead to is the same one you say in FPSes for many years.. "I like this, my team likes this, therefor all gamers must like this!".  

The same basic problem could happen here.. overgeneralizing personal tastes and assuming 'all women want this, because we women want this'... it is very easy trap to fall into.

Re: Wonder Women: Canada's Silicon Sisters

Well, this is certainly a more productive solution to the gender disparity in the gaming industry than just bitching about said disparity on your blog.  Kudos to them for actually taking some meaningful action.  We need more feminists like this, and fewer of the other kind.

Re: Wonder Women: Canada's Silicon Sisters

Everyone is going to mistake this for some kind of adult entertainment involving silicone implants.

Pwnage of Empires

Re: Wonder Women: Canada's Silicon Sisters

On the one hand, I hope they're successful. On the other, I hope this doesn't turn into yet another festering hive of feminazi BS, which is unfortunately common here in Canada.

 
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Matthew Wilson@pnx I am guessing a ddoss since that is what happened to neogaf, but sony needs to do a investment in psn as a whole. steam is still the most reliable and fastest digital platform I use.07/03/2015 - 3:06pm
PHX Corphttp://www.vg247.com/2015/07/03/psn-is-down-sony-investigating/ not again: PSN is down, Sony investigating07/03/2015 - 3:04pm
Matthew Wilsonhttp://www.vg247.com/2015/07/03/digital-extremes-trespasser-keystone-pc/ if true, this is funny and embarrassing for Digital Extremes. companies need too have better security.07/03/2015 - 2:57pm
Matthew Wilsonhttp://www.gamespot.com/videos/the-point-destiny-the-hardcore-gamers-slot-machine/2300-6425852/ this is very good, and well researched.07/03/2015 - 12:41pm
InfophileOther features to become standard: The ability to remap controls however the hell I want. Quicksave at any time (especially for handheld and mobile games). Plus everything Andrew said07/03/2015 - 10:43am
InfophileRegion-freeing becomes tricky for games with a strong online component though, especially when the servers are run by different branches in different regions.07/03/2015 - 10:41am
InfophileI'm in favor of getting rid of region-locking for any purchased games. I can understand an exception for free, ad-supported games, as many ads are only relevant in certain regions, and it's a ridiculous hassle to get ads for all regions.07/03/2015 - 10:40am
PHX Corphttp://kotaku.com/payday-2-has-been-broken-on-xbox-one-for-three-weeks-1715384186 Payday 2 Has Been Broken On Xbox One For Three Weeks07/03/2015 - 8:44am
Matthew Wilsonhttps://www.reddit.com/r/OutOfTheLoop/comments/3bxduw/why_was_riama_along_with_a_number_of_other_large/ here is a more complete acount of whats going on.07/03/2015 - 1:32am
Matthew Wilsonredit is on fire right now. most subreddits have been set to private.07/03/2015 - 1:24am
MattsworknameYou know andrew, those are actualy rock solid ideas, I woudl like those features a bunch ,especially with games that a cut scene heavly. looking at you kojima!07/03/2015 - 1:18am
Andrew EisenActually, "things I'd like to see become standard in video games" ain't a bad idea for one of my future YouTube videos.07/03/2015 - 1:05am
Andrew EisenYou know what I'd really like to see become standard? The ability to pause cutscenes. Rewind and skip (with "Are you sure?") would be nice too. Oh, and maybe display the duration of the cutscene when it's paused.07/03/2015 - 1:03am
Mattsworknameonly reason to do region locking now is to be dicks your consumer base. Granted, we see that ALOT these days07/03/2015 - 12:48am
MattsworknameI understand the concerns about the region locking thing, I just thing that if you buy a game legitimately, no matter where it's from or what langauge it's in, you should be allowed to play it. the argument about piracy was proven false years ago, the07/03/2015 - 12:47am
Matthew Wilsonhttp://www.theverge.com/culture/2015/7/2/8888243/reddit-subreddits-private-after-ama-victoria-taylor-fired bad optics by Reddit.07/03/2015 - 12:33am
Goth_SkunkI'm in full agreement on the subtitles issue. I also believe that every game should come with a single-player component, and be playable without an internet connection. Except MMOs.07/02/2015 - 10:51pm
TechnogeekRegion locking bans seem like something that'll be very difficult to pass into law. I'm fully on board with the subtitle requirement, though.07/02/2015 - 10:00pm
MattsworknameFor example, all games with any for form of spoken dialoge should be i subtitled, and region locking in any form should be illegal07/02/2015 - 9:03pm
MattsworknameDoes anyone feel that there should be a set standard for all games in terms of certain basic features. Ie subtitles, region lock, etc07/02/2015 - 9:01pm
 

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