Sisters are doing it for themselves. A new Canadian startup called Silicon Sisters has launched and has plans to tackle the videogame market with its own unique brand of entertainment. The most interesting thing about the company is who is at the top of the pile.
Silicon Sisters was formed by industry veterans Brenda Bailey Gershkovitch and Kirsten Forbes: Gershkovitch is the former COO of Deep Fried Entertainment, head of the Vancouver branch of Women In Games International and a member of the GDC Canada panel; and Forbes formerly served as executive producer at Radical Entertainment.
While Silicon Sisters does want to create casual and social games that a female audience will like, Gershkovitch insists that it does not want to "pinkifying games."
"We’re not interested in 'pinkifying' games, which is how girl games are typically designed," says CEO Bailey Gershkovitch. "It’s no coincidence that the games I and many other female gamers are most drawn to have had women involved in their development."
"Girls and women game differently than boys and men. Silicon Sisters has studied these differences so we can make games that truly appeal to and resonate with the female audience," she added.
Forbes adds that women are adopting PC, social and mobile gams in "droves" and that it is time for the industry and female developers to get "serious about delivering quality games into this burgeoning market.."
We wish them much success.