Wonder Women: Canada's Silicon Sisters

July 21, 2010 -

Sisters are doing it for themselves. A new Canadian startup called Silicon Sisters has launched and has plans to tackle the videogame market with its own unique brand of entertainment. The most interesting thing about the company is who is at the top of the pile.

Silicon Sisters was formed by industry veterans Brenda Bailey Gershkovitch and Kirsten Forbes: Gershkovitch is the former COO of Deep Fried Entertainment, head of the Vancouver branch of Women In Games International and a member of the GDC Canada panel; and Forbes formerly served as executive producer at Radical Entertainment.

While Silicon Sisters does want to create casual and social games that a female audience will like, Gershkovitch insists that it does not want to "pinkifying games."

"We’re not interested in 'pinkifying' games, which is how girl games are typically designed," says CEO Bailey Gershkovitch. "It’s no coincidence that the games I and many other female gamers are most drawn to have had women involved in their development."

"Girls and women game differently than boys and men. Silicon Sisters has studied these differences so we can make games that truly appeal to and resonate with the female audience," she added.

Forbes adds that women are adopting PC, social and mobile gams in "droves" and that it is time for the industry and female developers to get "serious about delivering quality games into this burgeoning market.."

We wish them much success.

Posted in

Comments

Re: Wonder Women: Canada's Silicon Sisters

Cool ^_^ I will be curious to see what they come up with.

Though they will have to be careful about building a monoculture in the OTHER direction.  One classic problem facing developers when trying to build gender inclusive games is lack of historical templates.  Developers in general tend to write games that they themselves enjoy (thus, as Gershkovitch points out, development teams with a good percentage of women on them tend to result in games that appeal to more women then pure male or token female teams).... one trap this can lead to is the same one you say in FPSes for many years.. "I like this, my team likes this, therefor all gamers must like this!".  

The same basic problem could happen here.. overgeneralizing personal tastes and assuming 'all women want this, because we women want this'... it is very easy trap to fall into.

Re: Wonder Women: Canada's Silicon Sisters

Well, this is certainly a more productive solution to the gender disparity in the gaming industry than just bitching about said disparity on your blog.  Kudos to them for actually taking some meaningful action.  We need more feminists like this, and fewer of the other kind.

Re: Wonder Women: Canada's Silicon Sisters

Everyone is going to mistake this for some kind of adult entertainment involving silicone implants.

Pwnage of Empires

Re: Wonder Women: Canada's Silicon Sisters

On the one hand, I hope they're successful. On the other, I hope this doesn't turn into yet another festering hive of feminazi BS, which is unfortunately common here in Canada.

 
Forgot your password?
Username :
Password :

Poll

Should 'Hatred' have been removed from Steam Greenlight?:

Shout box

You're not permitted to post shouts.
ZippyDSMleeMaskedPixelante: I'm itching to start it too but I will wait till the patch goes live. >>12/19/2014 - 7:52pm
Adam802Leland Yee and Jackson get trial date: http://sfbay.ca/2014/12/18/leland-yee-keith-jackson-get-trial-date/12/19/2014 - 5:24pm
MaskedPixelanteNevermind. Turns out when they said "the patch is now live", they meant "it's still in beta".12/19/2014 - 5:07pm
MaskedPixelanteSo I bought Dark Souls PC, and it's forcing me to log into GFWL. Did I miss something?12/19/2014 - 5:00pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2014/12/republicans-may-have-plan-to-save-internet-providers-from-utility-rules/ this is intreasting. congress may put net nutrality in to law to avoid title 2 classification12/19/2014 - 2:45pm
Matthew Wilsonhttp://www.polygon.com/2014/12/19/7421953/bullshit-cards-against-humanity-donated-250k-sunlight-foundation I have to admit I like the choice o organization. congrats to CAH.12/19/2014 - 1:51pm
E. Zachary KnightIf you are downloading a copy in order to bypass the DRM, then you are legally in the wrong. Ethically, if you bought the game, it doesn't matter where you download it in the future.12/19/2014 - 12:06pm
InfophileEZK: Certainly better that way, though not foolproof. Makes me think though: does it count as piracy if you download a game you already paid for, just not from the place you paid for it at? Ethically, I'd say no, but legally, probably yes.12/19/2014 - 11:20am
ZippyDSMleeAnd I still spent 200$ in the last month on steam/GOG stuff sales get me nearly every time ><12/19/2014 - 10:55am
ZippyDSMleeMaskedPixelante:And this is why I'm a one legged bandit.12/19/2014 - 10:51am
ZippyDSMleeE. Zachary Knight: I buy what I can as long as I can get cracks for it...then again it I could have gotton Lords of the Fallen for 30 with DLC I would have ><12/19/2014 - 10:50am
MaskedPixelantehttp://www.joystiq.com/2014/12/19/marvel-vs-capcom-origins-leaving-online-storefronts-soon/ Speaking of "last chance to buy", Marvel vs. Capcom Origins is getting delisted from all major storefronts. Behold the wonders of the all digital future.12/19/2014 - 9:59am
MaskedPixelanteSeriously, the so-called "Last Chance" sale was up to 80% off, while this one time only return sale goes for a flat 85% off with a 90% off upgrade if you buy the whole catalogue.12/19/2014 - 9:37am
E. Zachary KnightInfophile, Tha is why I buy only DRM-free games.12/19/2014 - 9:37am
MaskedPixelanteNordic is back on GOG for one weekend only. And at 85% off no less, which is kind of a slap in the face to people who paid more during the "NORDIC IS LEAVING FOREVER BUY NOW OR FOREVER HOLD YOUR PEACE" sale, but whatever...12/19/2014 - 9:28am
InfophileRe PHX's link: This is one of the reasons the digital revolution isn't all it's cracked up to be. There's also the flip side where Sony can block access to games you've bought if they ban your account for unrelated reasons. All power is theirs.12/19/2014 - 8:52am
MaskedPixelantehttp://uplay.ubi.com/#!/en-US/events/uplay-15-days You can win FREE GAMES FOR A YEAR! Unfortunately, they're Ubisoft games.12/18/2014 - 6:29pm
Papa MidnightAh, so it was downtime. I've been seeing post appear in my RSS feed, but I was unable to access GamePolitics today across several ISPs.12/18/2014 - 6:06pm
james_fudgeSorry for the downtime today, folks.12/18/2014 - 5:54pm
PHX Corphttp://www.craveonline.com/gaming/articles/801575-sony-refuses-offer-refund-playstation-game-fraudulently-purchased-hacker Sony Refuses to Offer Refund for PlayStation Game Fraudulently Purchased by Hacker12/18/2014 - 1:43pm
 

Be Heard - Contact Your Politician