Survey Says: Women Spend More on Virtual Goods

July 22, 2010 -

According to a survey from VGMarket, women spend more money than men when it comes to social gaming. The survey found that female gamers spent $15 more per year on "first-party purchases" in social games than men, and twice as much on in-game money. Women 25 years old and older in North America spent a lot more on virtual currency and items than men: overall spending was $80 for females and $60 for males, even though 78 percent of 2221 respondents were men.

The original survey also found that 75 percent of respondents had purchased digital goods within the last 12 months; but it only polled users of micro-transaction sites PlaySpan, its subsidiary Ultimate Game Card and Facebook currency service Spare Change. It should also be noted that the survey was commissioned by PlaySpan; later VGMarket removed the 75 percent statistic has now been removed from the survey, because it only sampled PlaySpan customers. While the survey's methodology was slightly exclusionary in its questioning and only offered a narrow look into spending habits on certain services, it's still of interest.

Other interesting data from the survey: the average respondent spent 23.7 hours a week playing games; an average of 8.4 social network games and 17 iPhone/iPod Touch games in a year; buying from the three sites mentioned earlier, respondents spent more money per year on items for social games than for any other genre - $50 compared to $40 for MMOs, $40 for free-to-play games and $20 for console games with online play.

Source: GI.biz, image credit financegeek.com.


Comments

Re: Survey Says: Women Spend More on Virtual Goods

Its true the few female friends I ahve had and most of thier friends on IMVU bought tons of crap for thier AV 0-o

 


I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

Patreon

Deviantart

Re: Survey Says: Women Spend More on Virtual Goods

A friend of my brother's tends to buy the virtual goods for WoW a LOT, when he mentioned one she didn't have, her husband, whome he also knows, was furious.

Re: Survey Says: Women Spend More on Virtual Goods

Must. Resist. Misogynist. Comments.

"
 
Forgot your password?
Username :
Password :

Poll

Will Target Australia sell the next GTA game upon its release?:

Shout box

You're not permitted to post shouts.
Matthew Wilsonhttp://www.bloomberg.com/news/videos/2015-07-31/khan-academy-s-sal-khan-studio-1-0-full-show-7-30- not game related, but this is a good interview.07/30/2015 - 8:52pm
Goth_SkunkFinally, I never misspelled Chipman's name. So, feel free to try your luck again, but pick an opponent you can beat.07/30/2015 - 8:32pm
Goth_Skunk@Technogeek: I paid for the experience of the seat, and upon completion of the movie determined that the extra for the seat wasn't worth it. Additionally, your opinion is not law. You thinking the movie is crap does not make it so.07/30/2015 - 8:31pm
Craig R.1st I heard of Pixels was seeing trailer in theater. Was interested until Sandler appeared, then it became an instant 'Nope'.07/30/2015 - 4:52pm
james_fudgesick burns are not always allowed in the shoutbox.07/30/2015 - 4:28pm
MechaCrashIt's especially funny because I said "you'd have to be a moron to enjoy it," and Goth boasted about enjoying it, as if that does anything to change my opinion of the movie or of him.07/30/2015 - 4:19pm
TechnogeekMatthew: Back when that law was first implemented, I kept trying to come up with a scenario where it would be anything other than an unmitigatedd sisaster. Nothing ever came to mind.07/30/2015 - 4:16pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2015/07/new-study-shows-spains-google-tax-has-been-a-disaster-for-publishers/ no duh Sherlock!07/30/2015 - 4:10pm
TechnogeekI can't even make a joke about that. It's like poking fun at Donald Trump's hair.07/30/2015 - 4:01pm
TechnogeekSo you willingly paid more money than you needed to in order to watch a crappy Adam Sandler movie (but I repeat myself), just to spite a reviewer that you can't even spell the name of properly.07/30/2015 - 4:01pm
Goth_SkunkMy one regret was paying extra for a DVX seat, which jostles and vibrates in relation to the action on screen. What a waste of money.07/30/2015 - 3:55pm
Goth_SkunkYes, I did watch Pixels just to spite Chipman. I was originally going to see Minions, but moved it down the list. AND I ENJOYED IT. So nuts to you, MechaCrash.07/30/2015 - 3:44pm
Matthew Wilson@phx works fine for me, but I did it the long way. I upgraded, made a recovery drive, than did a full install.07/30/2015 - 3:24pm
Andrew EisenReally liking Child of Light so far (I play on console so UPlay isn't a concern). Gorgeous aesthetic with a fun presentation and battle system. So far, so good!07/30/2015 - 1:36pm
PHX CorpWell I'm offically on Windows 10 Laptop Wise(I had to download the Windows 10 Media tool from Microsoft to get it now rather than waiting for the update through windows update)07/30/2015 - 12:16pm
ZippyDSMleeI dunno I'd go to see it, seems liek dumb fun, better than half assed serious stuff that has so many holes large enough to drive mac trucks through(coughinterstellercouch).07/30/2015 - 10:58am
Andrew EisenGoth - Wait, you went to see Pixels just to spite Chipman?07/30/2015 - 10:49am
MechaCrashYou can see Pixels, which requires you to be a moron to enjoy it, or you can actually spend that time and money watching something actually good. Gosh, what a choice.07/30/2015 - 10:49am
benohawkHot damn, I'm sold. Why see something you can enjoy on multiple levels when you can nap through half the film and still get it all?07/30/2015 - 10:17am
james_fudgeSo what people are saying is PIXELS is a great movie to see if your are comatose.07/30/2015 - 9:47am
 

Be Heard - Contact Your Politician