Survey Says: Women Spend More on Virtual Goods

July 22, 2010 -

According to a survey from VGMarket, women spend more money than men when it comes to social gaming. The survey found that female gamers spent $15 more per year on "first-party purchases" in social games than men, and twice as much on in-game money. Women 25 years old and older in North America spent a lot more on virtual currency and items than men: overall spending was $80 for females and $60 for males, even though 78 percent of 2221 respondents were men.

The original survey also found that 75 percent of respondents had purchased digital goods within the last 12 months; but it only polled users of micro-transaction sites PlaySpan, its subsidiary Ultimate Game Card and Facebook currency service Spare Change. It should also be noted that the survey was commissioned by PlaySpan; later VGMarket removed the 75 percent statistic has now been removed from the survey, because it only sampled PlaySpan customers. While the survey's methodology was slightly exclusionary in its questioning and only offered a narrow look into spending habits on certain services, it's still of interest.

Other interesting data from the survey: the average respondent spent 23.7 hours a week playing games; an average of 8.4 social network games and 17 iPhone/iPod Touch games in a year; buying from the three sites mentioned earlier, respondents spent more money per year on items for social games than for any other genre - $50 compared to $40 for MMOs, $40 for free-to-play games and $20 for console games with online play.

Source: GI.biz, image credit financegeek.com.


Comments

Re: Survey Says: Women Spend More on Virtual Goods

Its true the few female friends I ahve had and most of thier friends on IMVU bought tons of crap for thier AV 0-o

 


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Re: Survey Says: Women Spend More on Virtual Goods

A friend of my brother's tends to buy the virtual goods for WoW a LOT, when he mentioned one she didn't have, her husband, whome he also knows, was furious.

Re: Survey Says: Women Spend More on Virtual Goods

Must. Resist. Misogynist. Comments.

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MattsworknameWhining about games not haaving enought females, thats foolish, cause if the games are good, then the lead will be well known as a result.see alex vance, she wasn't even the playable lead, but she's so well known cause half life 2 was such an amazing game06/30/2015 - 9:04pm
MattsworknameOn the subject of gaming. Im of the opinion that, its fine if there are more FEMALE leads, but if the game itself isn't good? then your doing a disservice by having a female lead cause they wont get any recognition or attention.06/30/2015 - 9:01pm
Mattsworknameandrew, im not as hyped, without the origional cast, I feel it just won't have the same impact . I'll still give ti a shot, but my expectations are low for it. Its a shame we lost ramis.06/30/2015 - 8:57pm
PHX Corphttps://www.youtube.com/watch?v=xIojPUPGhjY IWALVG:GameStop Goes RETRO? Let's Check It Out!06/30/2015 - 8:26pm
Andrew Eisen(Ghostbusters is my favorite movie, if anyone was wondering why I'm so unusually excited for this project.)06/30/2015 - 7:01pm
Andrew EisenI am so completely over-the-moon with excitement for the new Ghostbusters movie! It's going to absolutely destroy me if it sucks. Long wait. Fingers crossed!06/30/2015 - 7:00pm
Goth_SkunkAdditionally, the entry really doesn't have much of a point to it. It's just a long, rambling rant akin to what an angsty high-school student would write on their facebook page.06/30/2015 - 6:51pm
MonteAnd most of those viewpoints just so happen to revolve around women and topics that feminists cover, and not actual gaming journalism.06/30/2015 - 6:51pm
Goth_Skunk@DocMelonhead: First off, thanks for using an archive. Second, I would argue that Miss Alexander doesn't know the right women. Given the members of her echo-chamber, I don't find that surprising in the least.06/30/2015 - 6:50pm
Goth_Skunk@Monte: GamerGate does not focus attention on feminists; it focuses its attention on viewpoints it happens to disagree with. The fact that most of those opinions happen to come from radical feminists is a coincidence.06/30/2015 - 6:31pm
Andrew EisenBut hey, we all make bad videos from time to time. I'm certainly not going to hold that single one against her.06/30/2015 - 6:31pm
Andrew EisenAh, okay. I probably don't read their blogs or follow them on Twitter so I've never heard anything they've had to say. The only thing I know about Sommers is the video we reported on a while back and I certainly wouldn't classify that as scholarly!06/30/2015 - 6:30pm
Goth_SkunkAlso, "junior campus feminist" is a young (late teens to late 20's, hence "junior") college student radical activist (see Emma Sulkowicz as an example). This, as opposed to a more mature, scholarly feminist like Sommers.06/30/2015 - 6:24pm
Andrew EisenNo, because "feminisim" isn't a group. There are feminist groups with leaders though.06/30/2015 - 6:23pm
Goth_SkunkDoes Feminism have a leader?06/30/2015 - 6:19pm
Andrew EisenWell, maybe the SPJ Airplay discussion will be just what everyone needed and we'll all live happily ever after!06/30/2015 - 6:16pm
MonteFrankly, for those in it for jounalism, the best thnig they can do is forget GG and find a new Tag. By using GG theybring with themselves all of the baggage that comes with it, and thus no one listens to them. They voices would go farthar without trolls06/30/2015 - 6:12pm
MonteThing is with internaet movements, their is no leadership or membership which means ANYONE can define it and use it as they please. No one member gets to sayhis version is right and everyone else is wrong because his claim is just as valid as theirs06/30/2015 - 6:10pm
MonteGamergate's menaing varies from person to person. Some pretty much allign it with MRA's. Other's do it because they want to defend developers from feminists who criticize their work. This has nothing to do with journalism but gets the Tag anyway06/30/2015 - 6:08pm
DocMelonheadGoth, Take a look at this: It's old, but got a point form the "Gamers are Over" blogger herself: https://web.archive.org/web/20150530072314/http://boingboing.net/2015/05/29/all-the-women-i-know-in-video.html06/30/2015 - 6:08pm
 

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