Nielsen: Games Account for 10% of All Time Spent Online in U.S.

August 3, 2010 -

Results from new research released by Nielsen shows that Americans spend 40 percent of their time online doing one of three things—interacting with social networks, playing online games or checking/sending/reading email.

Social network engagement took a reported 22.7 percent of online time in June of 2010, up 43 percent from previous year results of 15.8 percent. Online gaming, with a healthy chunk made up of social games no doubt, took up 10.2 percent of available Internet time (up 10 percent from the year before), while email activities contributed to 8.3 percent of all time online.

Gaming surpassed email to become the second most time consuming online activity in the new results.
The all encompassing category of “other” contributed 34.3 percent of all online time in June.

Converted to millions of hours, monthly time spent on social networking was put at 906 million hours, followed by games with 407 million hours and email activities with 329 million.

A survey to determine the online habits of mobile users imparted different results: email was the top activity, followed by visiting Internet portals and accessing social networks.

Nielsen analyst Dave Martin added, “While convergence will continue, the unique characteristics of computers and mobiles, both in their features and when and where they are used mean that mobile Internet behavior mirroring its PC counterpart is still some way off.”


Comments

Re: Nielsen: Games Account for 10% of All Time Spent Online ...

Hang on... unless my math is off or I'm missing something, those figures only add up to about 75%. Where's the other 25%?

22.7% social networking

10.2% gaming

8.3% email

34.3% other

75.5% total

Oh, never mind. Went to the link. Lots of other minor categories, none of which are porn. So I guess 'other' is indeed porn.

Re: Nielsen: Games Account for 10% of All Time Spent Online ...

"Other," eh? That's a polite way to say "surfing porn." Andrew Eisen

Re: Nielsen: Games Account for 10% of All Time Spent Online ...

Unless your in Australia in which case it means, "wishing you could surf for porn, but you already went over your data cap by surfing porn yesterday." :-) Just teasing Andrew, long time no see.

 
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MattsworknameAndrew: Im not sure Im the one to be explainging this really, Im not sure im articulating it right07/31/2015 - 9:20pm
Big PermI got to around 30 in tera before giving up. I liked my sorc, but I need better motivation to grind07/31/2015 - 9:14pm
Andrew EisenAh TERA. I made a video about TERA censorship. One of my more popular ones. https://www.youtube.com/watch?v=AO26h9etTbw07/31/2015 - 8:52pm
Goth_SkunkI've been playing TERA all day. Just took a break to barbecue some chicken. :3 And Andrew: I'm using Cabal to suggest a group of people secretly united in some private views or interests within a community.07/31/2015 - 8:50pm
Andrew EisenI'd love to but I'm at work. But once I get home... I'm going to work out for a while. But after THAT... I'm going to shower. Then eat. Then prep tomorrow's meals. And THEN play video games! YEAH!!!07/31/2015 - 8:38pm
Big Permlol, ya'll are still going back and forth? Take a break and play some video games07/31/2015 - 8:37pm
Andrew EisenGoth - Are you using "cabal" to describe a group of writers or to suggest they all worked together in secret to publish those articles?07/31/2015 - 8:30pm
Andrew EisenMatt - That doesn't disprove the general premise of the various articles as that's not what they're about. Unless, again, he's talking about a different batch of articles.07/31/2015 - 8:28pm
Goth_SkunkThe difference between one voice being offensive and a cabal being offensive.07/31/2015 - 8:22pm
MechaCrashFunny how "you're offended, so what" flips into "we're offended, retract everything and apologize."07/31/2015 - 8:18pm
MattsworknameIts not the only argument he points out ,its just one of them07/31/2015 - 8:06pm
Mattsworknameidea that Gamers as the articel puts it, the "White male sterotype are dead, essentially was compltely false07/31/2015 - 8:03pm
MattsworknameThe video actually shows that the shaw study actually disproves the Premise of the artices by showing that the "Gamer" dentity, has no actual meaning to thsoe who use it other then "I play games", its not connected to race, gender, or orientation. So the07/31/2015 - 8:01pm
Andrew EisenWith the exception of a brief mention in Golding's Tumbr post. Even so, he's talking about gamer identity, not desire for diversity in gaming.07/31/2015 - 7:50pm
Andrew EisenI'm not calling his examination of the Shaw study into question. I haven't read the study nor seen his video. All I'm saying is that it has nothing to do with the Gamers Are Dead articles I've been referencing for the last year.07/31/2015 - 7:49pm
MattsworknameSome times sargon just goes off on tangents but in this case he was pretty direct and went through teh research in detail, did the whole first video about the shaw study itself07/31/2015 - 7:45pm
Andrew EisenWell, unless it's disingenuous twaddle but I like to give people the benefit of the doubt.07/31/2015 - 7:42pm
Andrew EisenGotta be. The argument you describe makes no sense otherwise.07/31/2015 - 7:40pm
MattsworknameThat is a possibility, they looked like offical articles but its possible they are different from the articles you mentoin07/31/2015 - 7:28pm
Andrew EisenNot unless he's referring to a completely different set of Gamers Are Dead articles.07/31/2015 - 7:19pm
 

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