Nielsen: Games Account for 10% of All Time Spent Online in U.S.

August 3, 2010 -

Results from new research released by Nielsen shows that Americans spend 40 percent of their time online doing one of three things—interacting with social networks, playing online games or checking/sending/reading email.

Social network engagement took a reported 22.7 percent of online time in June of 2010, up 43 percent from previous year results of 15.8 percent. Online gaming, with a healthy chunk made up of social games no doubt, took up 10.2 percent of available Internet time (up 10 percent from the year before), while email activities contributed to 8.3 percent of all time online.

Gaming surpassed email to become the second most time consuming online activity in the new results.
The all encompassing category of “other” contributed 34.3 percent of all online time in June.

Converted to millions of hours, monthly time spent on social networking was put at 906 million hours, followed by games with 407 million hours and email activities with 329 million.

A survey to determine the online habits of mobile users imparted different results: email was the top activity, followed by visiting Internet portals and accessing social networks.

Nielsen analyst Dave Martin added, “While convergence will continue, the unique characteristics of computers and mobiles, both in their features and when and where they are used mean that mobile Internet behavior mirroring its PC counterpart is still some way off.”


Comments

Re: Nielsen: Games Account for 10% of All Time Spent Online ...

Hang on... unless my math is off or I'm missing something, those figures only add up to about 75%. Where's the other 25%?

22.7% social networking

10.2% gaming

8.3% email

34.3% other

75.5% total

Oh, never mind. Went to the link. Lots of other minor categories, none of which are porn. So I guess 'other' is indeed porn.

Re: Nielsen: Games Account for 10% of All Time Spent Online ...

"Other," eh? That's a polite way to say "surfing porn." Andrew Eisen

Re: Nielsen: Games Account for 10% of All Time Spent Online ...

Unless your in Australia in which case it means, "wishing you could surf for porn, but you already went over your data cap by surfing porn yesterday." :-) Just teasing Andrew, long time no see.

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