Cutting Edge Digital Production Center Opens in St. Catharines

August 5, 2010 -

The Niagara Interactive Media Generator (nGen) has announced the opening of a $3 million dollar, state-of-the-art facility in downtown St. Catharines, Ontario.

Dubbed the Generator at one, the facility is designed to facilitate the production of entire media projects in a single location, and features an advanced motion capture system, a pair of Red One Cameras (capable of shooting at 4X HD quality), a theatre and a boardroom  in addition to software and workstations for editing video, audio and adding visual effects.

Technology is available to rent or the facility’s tech partners can produce any digital interactive media that might be needed.

nGen Executive Director Jeff Chesebrough stated, “The technology at the Generator at one is second to none. Coupled with the fact that we are 25 minutes from the U.S Border and an hour from the heart of downtown Toronto, we are extremely excited about the future of digital interactive media in Niagara.”

Chesebrough continued, “Niagara is an extremely attractive location for businesses to complete their projects. With a lower cost of business, a strong contingent of local talent, a less stressful ‘city’ environment, and an exceptional tourism industry, we are extremely confident that companies will think of Niagara when they are planning their next project.”

the Generator at one was funded by the Community Adjustment Fund, a “government fund established as part of Canada’s Economic Action Plan to address the short-term economic needs of Canadian communities impacted by the global recession.”

nGen was initially founded through the Ontario Media Development Corporation. Its founding partners include game maker Silicon Knights, Niagara College and the Niagara Economic Development Corporation.


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