Canadian Ad Bureau Breaks out In-game Ad Revenue

August 11, 2010 -

For the first time, revenue from in-game advertising was broken out in a report from the Interactive Advertising Bureau of Canada (IAB), and the figures were not all that overwhelming.

The Canadian Online Advertising Revenue Survey (PDF) serves up actual 2009 results in addition to 2010 estimates. The report stated that 2009 revenue from Canadian in-game advertising was $3 million, or less than one percent of the year’s total of $1.82 billion.

Videogame advertising, as defined by IAB, “can range from an Advertiser buying some or all of the ad units in or around a game, to a 'Sponsored by' link to a custom-branded Game experience.”

Speaking to The Star, IAB President Paula Gignac called videogames “something of a walled garden” when it comes to marketing information.

She also painted game players as a tough bunch to market to, stating, “Gamers don’t want to be disturbed. They don’t want to click on the brands they just want to be exposed to them.”

In a related post over at the always excellent Escapist, marketing man JP Sherman listed a few of the blunders marketers typically make when attempting to target gamers, including making it difficult for gamers to trust marketers:

Gamers, for the prospect of getting something they value, will give marketers personal information, they'll download apps and they'll sign up for newsletters. But they want to know that marketers and game companies value their input and support. We, as marketers, make it an unpleasant experience.


 
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IronPatriotThanks, James, for speaking out against the personal attacks. It will be good to see factual discussion.05/29/2015 - 1:25pm
Matthew Wilsonhttps://twitter.com/austin_walker/status/604278507632386048 giantbomb got a new hire this will be interesting. I never heard of him.05/29/2015 - 1:17pm
Wonderkarpdespite my feelings for Sarkeesians work, nobody deserves the kind of crap hurled at her.05/29/2015 - 12:52pm
Wonderkarpment there was plenty of Greninja to go around. and I know my brother get his Ness.05/29/2015 - 12:51pm
Wonderkarpso I went Amiibo shopping today. Scored Greninja, Wario, Pacman, Charizard, and the two Inklings. From what I understand, Target is already sold out of Jigglypuff and its once again a mad house. TRU had a great "Buy only 1 of each character" Rule that05/29/2015 - 12:50pm
DocMelonheadHell, I even have an account at BoingBoing, and even they are Anti-GamerGate.05/29/2015 - 12:49pm
Andrew EisenEZK - There's also this Portal short film making the rounds. Some laudable production value but personally I think it's absolutely terrible as a short. https://www.youtube.com/watch?feature=player_embedded&v=Z32T7tpgOdk05/29/2015 - 12:48pm
james_fudgeno apologies needed. Let's just all try to avoid the personal attacks05/29/2015 - 12:43pm
DocMelonheadI also do acknowledge that Wu, Quinn, and Sarkeesian, been harassed way before the creation of the hashtag, and may as well be harassed after the hashtag been dead; This will go on as long as Cyberbullying remains to be a thing.05/29/2015 - 12:43pm
WonderkarpI'm not going to talk about GamerGate much, if at all, except for maybe "Current Happenings" as I said down below. Things I can verify. Vince McMahon himself said Twitters the new Word of Mouth05/29/2015 - 12:43pm
DocMelonheadAnd Yes, I agree that GamerGate's another cover for the ongoing Cultural Warfare between the Conservatives and the progressives.05/29/2015 - 12:40pm
DocMelonheadstill, I should one again apologized for the personal attack on IP, it's just that it's possible to sympothize with bigots regardless of their actions.05/29/2015 - 12:38pm
WonderkarpI am no longer going to engage in any "Heated Arguements". Its stupid. Just discussion. I can easily quote Robert Downey Jr from Tropic Thunder on my actions yesterday, but I wont. again, I apologize. 05/29/2015 - 12:35pm
WonderkarpFudge, Mecha, I need to apologize for my behavior yesterday. It was childish, pathetic, stupid, and petty. I'd like to blame it on lack of sleep but yeah. I'm not. I was an [SELF REDACTED].05/29/2015 - 12:34pm
Wonderkarpthe current cartoon is awesome. I'm loving it alot.05/29/2015 - 12:32pm
james_fudgeI find this constant, personal arguing very annoying.05/29/2015 - 12:32pm
DocMelonheadAs for Ninja Turtles, not interested in the movie; though I might need to get back on top of the current cartoon series.05/29/2015 - 12:30pm
DocMelonhead@IP: I'm not a GamerGater, just fyi. Also, If you wondering why I'm attacking you, I find you very annoyying.05/29/2015 - 12:29pm
MechaCrashIs Bay involved? If so, it's going to suck.05/29/2015 - 12:05pm
Wonderkarpfor some reason in the back of my head, I feel like the next Ninja Turtles movie will be good....maybe its cause of the pics I saw of Bebop and Rocksteady, or the casting of a good actor as Shredder. I dunno. It'll probably suck. More Megan Fox "Acting"05/29/2015 - 11:43am
 

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