Canadian Ad Bureau Breaks out In-game Ad Revenue

August 11, 2010 -

For the first time, revenue from in-game advertising was broken out in a report from the Interactive Advertising Bureau of Canada (IAB), and the figures were not all that overwhelming.

The Canadian Online Advertising Revenue Survey (PDF) serves up actual 2009 results in addition to 2010 estimates. The report stated that 2009 revenue from Canadian in-game advertising was $3 million, or less than one percent of the year’s total of $1.82 billion.

Videogame advertising, as defined by IAB, “can range from an Advertiser buying some or all of the ad units in or around a game, to a 'Sponsored by' link to a custom-branded Game experience.”

Speaking to The Star, IAB President Paula Gignac called videogames “something of a walled garden” when it comes to marketing information.

She also painted game players as a tough bunch to market to, stating, “Gamers don’t want to be disturbed. They don’t want to click on the brands they just want to be exposed to them.”

In a related post over at the always excellent Escapist, marketing man JP Sherman listed a few of the blunders marketers typically make when attempting to target gamers, including making it difficult for gamers to trust marketers:

Gamers, for the prospect of getting something they value, will give marketers personal information, they'll download apps and they'll sign up for newsletters. But they want to know that marketers and game companies value their input and support. We, as marketers, make it an unpleasant experience.


 
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Matthew Wilson@wond dont forget creative assembly. sega still has a big pc part.05/05/2015 - 5:11pm
WonderkarpI saw that. I feel like Sega is on the verge of just becoming 100% Atlus. Atlus is selling like crazy and the buzz for Persona 5 is high. Especially in my house05/05/2015 - 4:58pm
Matthew Wilsonhttp://arstechnica.com/gaming/2015/05/05/for-first-time-ever-sega-wont-have-a-booth-at-e3/ sega is not having a both at e3 this year. yet another Japanese developer pulling back.05/05/2015 - 4:44pm
Andrew EisenSorry, got pulled away. To expand on that, I believe the NX is much too far away for Nintendo to delay Zelda until its launch.05/05/2015 - 4:39pm
Andrew EisenNo.05/05/2015 - 4:16pm
Wonderkarphey Andrew, got a question. do you think Nintendo will pull a Wii and delay Zelda onto their "new console" like they did with Twilight Princess?05/05/2015 - 4:15pm
Wonderkarpand it said it was submitted but i never saw anything05/05/2015 - 4:11pm
Wonderkarpno. i sent info regarding that "games dont make people sexist" study from Germany.05/05/2015 - 4:07pm
MGI love how people try to use "white knight" as a negative. Yes, please call me the chivalrous defender of the weak, the innocent, and the downtrodden. The reverse of calling someone the white knight means he/she is this http://tinyurl.com/o4sv8kr05/05/2015 - 4:06pm
Andrew EisenAnyway, I'm checking into the Submit News button. Were you getting an error or something?05/05/2015 - 4:06pm
Wonderkarpalright Andrew.05/05/2015 - 4:05pm
MechaCrashThat would require him to make even the barest attempt to educate himself before shooting his mouth off.05/05/2015 - 4:03pm
Andrew EisenOh for crying out loud, stop sniping at each other. Find an issue to discuss instead. Preferably something other than what you think about one another.05/05/2015 - 4:01pm
MechaCrashYour feeble attempts to salvage your pride are not being bought by anybody. Go cry to whatever circlejerk about how the mean ol' SJW persecuted you just because you're a hypocrite who claims to be about ethics and then displays none.05/05/2015 - 3:57pm
Wonderkarpwant me gone? Sure, I'll leave. you can be the brave white knight who slayed the fish to appease those who look down on you. *clap clap*05/05/2015 - 3:54pm
WonderkarpOnly reason I came back was to make sure a story got reported here. I was going to use the submit news button but that doesnt work. I pop in time to time, dont comment. Why I'm commenting now? Boredom most likely. Boredom and Venting.05/05/2015 - 3:52pm
MechaCrashAt this point I'm wondering how much of this you'll take before you throw another tantrum and LEAVE FOREVER for the third time.05/05/2015 - 3:47pm
MechaCrashHaha, do you really think I'm the only one who holds you in contempt for misattributing and then complaining about a video you refuse to watch? It's just that I'm willing to be blunt enough to call you on it.05/05/2015 - 3:46pm
WonderkarpIt bottles down to I dont care what you think of me, MechaCrash.05/05/2015 - 3:42pm
Wonderkarpits like "I'm not a racist because I have a black friend and dance around the words I say" and it isnt your general feelings05/05/2015 - 3:38pm
 

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