Analyst: Games Reach Critical Significance Within Google

August 12, 2010 -

Google is serious about getting into the games business, if you believe Lazard Capital Markets analyst Colin Sebastian. In a recent note to investors Sebastian said that "games have gained critical significance within Google" attributing this significant interest mostly to the company's push for the Android mobile operating system. Sebastian drew these conclusions after attending Google's recent 'Think Gaming' private summit.

"We anticipate that the Android Market could over time eclipse the App Store, as eventually the sheer numbers of the market will pull developers to the platform," he said in his note.

Sebastian also said that he "felt" like Google might tweak its Checkout e-commerce solution for gaming purchases. If the rumors are true that Google is buying micro-transaction company Jambool, then this would make perfect sense. Google has yet to comment on this rumor. Another indicator may be the Chrome Web Store, due for release later this year. Recent previews of the Web store have revealed partnerships with PopCap, LucasArts and Unity.

But Google's real target may be Facebook, which entices web users to play games for long periods of time. Google wants some of those millions who spend 40 percent of their time on Facebook playing games. Of course its recent investment in Zynga will probably come into play when the company eventually tries to go head to head with the juggernaut of a social network.

It will be interesting to see if Google is really serious about games in the not too distant future. Taking on the likes of Apple and Facebook seems like an uphill battle, but the company managed to take Yahoo down a peg when it was just a search engine company, so anything is possible.

Source: GI.biz, image credit: Bernie's Take on the Ad

 

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Sora-Chan@Andrew Eisen: A tip for when it comes to clicking people's video recommendations, use Incognito/Private Mode.that'll keep those kinds of recommendations off the radar. =P08/04/2015 - 5:37am
InfophileWow, I just got an e-mailed ad from Nintendo: "FREE AC Adapter with New Nintendo 3DS XL" - So... pretending this didn't used to be normal, are we?08/04/2015 - 3:34am
MattsworknameNight man, take care08/04/2015 - 2:59am
Andrew EisenOff to bed. Play nice.08/04/2015 - 2:53am
Andrew EisenNo worries. Yeah, it's the pits. It's like "How many times do I have to tell you I'm not interested in this producer's work before you stop recommending his videos to me?!"08/04/2015 - 2:53am
MattsworknameAndrew: Sorry man, youtubes recomendations system is really crappy08/04/2015 - 2:49am
MattsworknameIp: they cite 4 chan. Enough said08/04/2015 - 2:47am
IronPatriotWhat I don't get is why anyone wants to be part of the private online army for a stalker.08/04/2015 - 2:32am
IronPatriotYes, it's pretty sad that even after GG has been exposed as a fraud designed to harass Sarkeesian, they still want to attack her. Do facts even matter anymore?08/04/2015 - 2:30am
Andrew EisenDammit. For context's sake, I watched that one Chris Ray Gun video Matt linked to and now my recommends are chockful of anti-Sarkeesian crap from the usual suspects. ARGH!08/04/2015 - 2:27am
Andrew EisenIP - Now you just essentially asked Matt the same question twice in a row. Seriously, once is enough.08/04/2015 - 2:11am
IronPatriotMattsworkname, do you have any actual evidence for your "complete bollocks" claim? Or are you making up more "facts08/04/2015 - 2:11am
IronPatriotMattswork, prove your claim that the article is "based on complete bollocks"08/04/2015 - 2:08am
Andrew EisenIP - Stop asking me the same question over and over and over and over and over and over and over and over again. It's super annoying. Especially when I've already addressed it.08/04/2015 - 2:07am
Andrew EisenMatt - How? Set aside half an hour. It's not hard if you know your history. It's just time consuming.08/04/2015 - 2:06am
IronPatriotAndrew, so you agree about the lying fraudulent nature of gamergate's origins? So supporting gamergate when it is clearly a fraud deserves to be called what it is, right?08/04/2015 - 2:06am
Andrew EisenFrom an ethics standpoint, there's nothing wrong with that article or posting news on subjects that are of interest.08/04/2015 - 2:05am
MattsworknameAndrew: the toughest thing about Gamergate is that it lacked any form of directed leadership or oganizaotion, How do you really explain something so amourphous that it leterally took months and moths to gain any real shape?08/04/2015 - 2:05am
Andrew EisenIP - A metric crap ton of history and context. GamerGate isn't hard to explain, it just takes a while.08/04/2015 - 2:01am
MattsworknameAnd ip wonders why gamergate went after sites like ARS and kotaku08/04/2015 - 2:00am
 

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