Analyst: Games Reach Critical Significance Within Google

August 12, 2010 -

Google is serious about getting into the games business, if you believe Lazard Capital Markets analyst Colin Sebastian. In a recent note to investors Sebastian said that "games have gained critical significance within Google" attributing this significant interest mostly to the company's push for the Android mobile operating system. Sebastian drew these conclusions after attending Google's recent 'Think Gaming' private summit.

"We anticipate that the Android Market could over time eclipse the App Store, as eventually the sheer numbers of the market will pull developers to the platform," he said in his note.

Sebastian also said that he "felt" like Google might tweak its Checkout e-commerce solution for gaming purchases. If the rumors are true that Google is buying micro-transaction company Jambool, then this would make perfect sense. Google has yet to comment on this rumor. Another indicator may be the Chrome Web Store, due for release later this year. Recent previews of the Web store have revealed partnerships with PopCap, LucasArts and Unity.

But Google's real target may be Facebook, which entices web users to play games for long periods of time. Google wants some of those millions who spend 40 percent of their time on Facebook playing games. Of course its recent investment in Zynga will probably come into play when the company eventually tries to go head to head with the juggernaut of a social network.

It will be interesting to see if Google is really serious about games in the not too distant future. Taking on the likes of Apple and Facebook seems like an uphill battle, but the company managed to take Yahoo down a peg when it was just a search engine company, so anything is possible.

Source: GI.biz, image credit: Bernie's Take on the Ad

 

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Papa MidnightAndrew Eisen: I find that people just like to complain. Sites like Tumblr just make things seem much bigger than they are.09/01/2014 - 3:09pm
SleakerAre you trying saying that specific costumes are sexist simply by being included in the game?09/01/2014 - 3:03pm
Andrew EisenSleaker - Seems completely cut and dry to me (of course, I wrote it so that's not surprising). What about it do you find confusing?09/01/2014 - 2:25pm
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Sleaker@AE I don't even know what you're trying to say in that tweet.09/01/2014 - 1:28pm
Andrew EisenBy far the most retweeted tweet I've ever tweeted. https://twitter.com/AndrewEisen/status/50617593365333196809/01/2014 - 11:15am
Thomas RiordanNo, certainly not. Anything to prevent that kinda crap.09/01/2014 - 8:18am
SleakerAlthough.. I don't think it hurts anyone if kids think the report is true :P09/01/2014 - 3:26am
Sleakerand just for future reference. National Reports is a fake news site, they decided to remove their disclaimers a while back apparently...09/01/2014 - 3:25am
Thomas RiordanDon't feel bad. I posted the same thing last night and deleted it once I realized it wasn't real.08/31/2014 - 11:13pm
E. Zachary KnightAh. The report actually read serious to me. Oh well. At least it didn't happen.08/31/2014 - 7:46pm
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ConsterProbably because it's a satire site.08/31/2014 - 7:13pm
E. Zachary KnightI agree that the kid should be punished, but the charge and sentence seem a bit overboard to me. http://nationalreport.net/15-year-old-swatted-domestic-terrorism/08/31/2014 - 6:56pm
Andrew EisenI get a "page doesn't exist."08/31/2014 - 11:50am
MaskedPixelantehttps://twitter.com/Nevelets/status/506076879309508608 What we're currently supposed to be offended by, or whatever.08/31/2014 - 10:10am
MechaTama31AE: Probably snarky commentary on this: http://www.gamepolitics.com/2014/08/29/principle-player-leland-yee-arms-trading-case-dies08/30/2014 - 8:43pm
Andrew EisenConster - Don't know. Got a link to whatever you're referring to?08/30/2014 - 7:04pm
ConsterWait, what's this about Leland Yee eliminating witnesses?08/30/2014 - 5:50pm
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