Child Shrink: Time for Games to Feature Exercise Ratings

August 17, 2010 -

As the gaming world continues to evolve further into the era of true interactive gaming, one child psychiatrist thinks it’s time for a new ratings system that informs consumers about a game’s ability to contribute to exercise.

Paul Ballas guest-authored a Wired article on the subject following an introduction to, among other things, Sony’s Move and Microsoft’s Kinect technology at this year’s E3 Expo. Ballas thinks that if videogame developers focused their efforts on creating games that also provided a cardiovascular workout, “there is a real chance of striking a blow against childhood obesity.”

To that end Ballas outlined the type of content descriptors he would like to see:

Similar to Food and Drug Administration-mandated labels on food, an exercise rating system could estimate the calories burned by the average person in an hour of gameplay. The label could range from Sedentary for lean-back, button-intensive shooting games to Active for games with a calorie-expenditure rate comparable to playing basketball.

 

Alternatively, an independent organization could estimate the minimum calories required to play a videogame per hour, and that rating could be put on the game’s label


Comments

Re: Child Shrink: Time for Games to Feature Exercise Ratings

This "exercise rating" would be more of a marketing concept than any good semaritan cause; because there's still a large amount of people who think these exercise games aren't actually exercise games, but more along the lines of Madden, where its a "sports" game but doesnt actually involve exerting yourself.

Re: Child Shrink: Time for Games to Feature Exercise Ratings

Seems kind of a waste of time and money to me.  The vast majority of games will not burn many more calories than you would just sitting there watching TV or reading a book.  The ones that do should be pretty obvious from the title and box art (ex. Wii Fit, EA Sports Active, Gold's Gym Cardio Workout, etc.).  Then again, there are a few that might not be immediately obvious like Just Dance, We Cheer, or possibly Dance Dance Revolution.

I think an independent organization managing its own website listing and evaluating the more active titles is the most likely thing to happen.  I don't see the ESRB adding such a content descriptor and I don't think the publishers or console manufacturers would be comfortable stamping the game cases with a claim that could easily be brought into question.

 

Andrew Eisen

Re: Child Shrink: Time for Games to Feature Exercise Ratings

 That could be inferred by the title alone.  Also, ever since MAX DDR has advertised the Workout mode on the back of the box

Re: Child Shrink: Time for Games to Feature Exercise Ratings

What could be inferred by what title alone?

"Also, ever since MAX DDR has advertised the Workout mode on the back of the box"

Planning on finishing that statement?

 

Andrew Eisen

Re: Child Shrink: Time for Games to Feature Exercise Ratings

IN BED.

Re: Child Shrink: Time for Games to Feature Exercise Ratings

Ah ha ha ha!  It works every...

Wait, that doesn't work at all.

 

Andrew Eisen

Re: Child Shrink: Time for Games to Feature Exercise Ratings

Guess what, 99% of all games ever made are lean-back, button-intensive games!

Re: Child Shrink: Time for Games to Feature Exercise Ratings

Cause the thing the video game industry obviously needs is another nebulous rating system they have to spend thousands of dollars on per game.

Could the sarcasm be tasted through the internet on that one?

Re: Child Shrink: Time for Games to Feature Exercise Ratings

Not a bad idea.  Seems like it should be opt-in, and should have some actual basis in scientific fact (estimated calories burned, something like that) rather than be a matter of opinion like ESRB ratings, but I think it's a good way of promoting games that can be physically healthy to play.

 
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ZippyDSMleeMy body is readY! http://www.afterdawn.com/news/article.cfm/2015/04/20/amd-microsoft-to-launch-windows-10-at-the-end-of-july04/20/2015 - 7:54pm
PHX CorpI may have posted this before but a leaked email from Sony pictures has the MPAA written all over it http://www.extremetech.com/computing/203654-leaked-sony-emails-show-mpaas-opposition-to-fair-use-confirms-users-are-viewed-as-thieves04/20/2015 - 4:53pm
Mattsworknameyet another reason the DMCA should be dismantled and rewritten04/20/2015 - 4:41pm
Matthew Wilson@zippy that is worse than the ESA thing.04/20/2015 - 4:26pm
ZippyDSMlee0-o good luck with that car companies, http://www.autoblog.com/2015/04/20/automakers-gearheads-car-repairs/04/20/2015 - 4:07pm
Andrew EisenYes, hence my subsequent shout.04/20/2015 - 3:15pm
Matthew Wilsonwhile the article itself isnt that great, but the point is still valid.04/20/2015 - 3:14pm
Andrew EisenProfessionals do need to be mindful of what they say on social media though. That's true.04/20/2015 - 3:11pm
Andrew EisenWell, it was almost a decent article from Techraptor. Some day. Some day...04/20/2015 - 3:09pm
Matthew Wilsonhttp://techraptor.net/content/gamings-pr-problem both game devs and pr people alike need to to keep in mind, when your on twiter you are also representing the company you work for.04/20/2015 - 2:39pm
E. Zachary KnightI don't really care either way, but that was just my understanding based on previous reads.04/20/2015 - 2:13pm
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E. Zachary KnightOk. Just checked another of my Twitter accounts and there is a setting, opt-in. So it looks like a slow roll out.04/20/2015 - 1:17pm
E. Zachary KnightI agree. I looked but could not find any settings for DMs. So either there is no opt-out or they are slowly rolling it out one block of users at a time.04/20/2015 - 1:11pm
Andrew EisenI can't find the setting for direct messaging but I agree, it should absolutely default to off.04/20/2015 - 12:54pm
Matthew Wilson@james the issue is that it is way to easy to make a troll twiter acount. if I had it my way I would set it so you can fallow anyone, but if you want to send tweeta, you have to pay a one time 5$ fee.04/20/2015 - 12:38pm
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