Marketing Stunt Lands Zynga in Hot Water with San Francisco

August 23, 2010 -

Social game powerhouse Zynga may be the most powerful force on Facebook but it may find itself faced with a challenger it can't overcome: the San Francisco City Attorney's office. The San Francisco City Attorney's office is going after Zynga for what it is calling an "illegal and actionable" act involving a marketing campaign to promote the company's latest product in the Mafia Wars franchise - Mafia Wars: Las Vegas.

In a letter released today, Deputy City Attorney Alex Tse said that Zynga committed "documented acts of sidewalk vandalism" to advertise the new Mafia Wars game using fake $25,000 bills that were glued to sidewalks in San Francisco. The fake bills contained a message directing people to a Mafia Wars website. While the stunt might sound amusing to the casual observer, the City Attorney isn't laughing.

"The City Attorney takes violations such as these very seriously, and intends to pursue every available cause of action aggressively against Zynga for these illegal marketing tactics," Tse writes.

In the letter, Tse demands that Zynga "provide the City full information regarding the nature and extent of the marketing campaign affecting the public way in the City, identify all parties other than Zynga responsible for this campaign, and provide the City with a proposal to fully resolve the issue."

The company plans some other questionable marketing stunts to promote this game including blowing up a truck in the Nevada desert this evening with rapper Snoop Dogg -on hand, fo shizzle, to enjoy the fanfare.

Source: San Francisco Weekly


Comments

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

But WAS Snoop in the van?! We need confirmation!

 

(I actually like Snoop and would have said this whichever celeb was involved)

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

I gotta commend Zynga on this highly successful marketing stunt. Whatever fine they will have to pay to the city of San Francisco pales in comparison to what they would have had to spend to get this much news and media coverage through legitimate means

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

Er um... Sidewalk vandalism?  This is something that the DA's office is getting their shorts in a bunch over?   Basically a fine, slap on the wrist and "Next" seems more in order. 

While I have not love for Zynga I mean; please this is worth effort or note?

Insanity is inherited.  Parents get it from their children. 

 

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

http://www.escapistmagazine.com/news/view/102938-Zynga-In-Trouble-Over-M...

"Ungluing the bills reportedly takes a steam cleaner 45 minutes, and annoying paperwork. Total cleanup costs are still unknown."

So I can see why the city would be upset. 

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

 They blew up the truck a few days ago.

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

Just now Zynga is landing in hot water for something? After stories of people recieving huge phone charges because they bought soemthing from Zynga?

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

Not to mention closing down games that people had spent actual money on in an entirely callous and insensitive manner. Whilst, to a certain degree, I don't agree with 'pay as you go' style of games, and those people who invested did so voluntarily, Zynga could at least try to pretend that they have some level of respect for the consumers.

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

"Zynga could at least try to pretend that they have some level of respect for the consumers."

That would just be adding insult to injury.

Re: Marketing Stunt Lands Zynga in Hot Water with San ...

Zynga... Not only does it sound like a really badly spelt Hamburger, something you'd buy in a 'New Age' cafe, where the last few letters of the alphabet finally start the rebellion at their under-use and possibly a prosthetic sex-toy, but it's also a company whose business behaviour is probably lower-brow than any of the previously mentioned items.

 
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Matthew Wilsonthe issue is when is doesn't work it can screw over millions in new york city's case. more often than not it is better to let the free market run its course without market distortion.04/16/2014 - 9:36am
NeenekoTrue, and overdone stagnation is a problem. It is a tricky balance. It does not help that when it does work, no one notices. Most people here have benifited from rent controls and not even realized it.04/16/2014 - 9:23am
ZippyDSMleehttp://www.afterdawn.com/news/article.cfm/2014/04/15/riaa_files_civil_suit_against_megaupload04/16/2014 - 8:48am
ZippyDSMleeEither way you get stagnation as people can not afford the prices they set.04/16/2014 - 8:47am
Neenekowell, specifically it helps people already living there and hurts people who want to live there instead. As for 'way more hurt', majorities generally need less legal protection. yes it hurt more people then it helped, it was written for a minority04/16/2014 - 8:30am
MaskedPixelantehttp://torrentfreak.com/square-enix-drm-boosts-profits-and-its-here-to-stay-140415/ Square proves how incredibly out of touch they are by saying that DRM is the way of the future, and is here to stay.04/16/2014 - 8:29am
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ConsterTo be fair, there's so little left of the middle class that those numbers are skewing.04/16/2014 - 7:42am
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NeenekoSo "worked" vs "failed" really comes down to who you think is more important and deserving04/15/2014 - 7:04pm
NeenekoThough I am also not sure we can say NYC failed. Rent control helped the people it was intended for and is considered a failure by the people it was designed to protect them from.04/15/2014 - 7:04pm
NeenekoIf they change the rules, demand will plummet. Though yeah, rent control probably would not help much in the SF case. I doubt anything will.04/15/2014 - 1:35pm
TheSmokeyOnline gamer accused of murdering son to keep playing - http://cnews.canoe.ca/CNEWS/Crime/2014/04/15/21604921.html04/15/2014 - 11:50am
Matthew Wilsonyup, but curent city rules do not allow for that.04/15/2014 - 11:00am
ZippyDSMleeIf SF dose not start building upwards then they will price people out of the aera.04/15/2014 - 10:59am
Matthew Wilsonthe issue rent control has it reduces supply, and in SF case they already has a supply problem. rent control ofen puts rent below cost, or below profit of selling it. rent control would not fix this issue.04/15/2014 - 10:56am
NeenekoRent control is useful in moderation, NYC took it way to far and tends to be held up as an example of them not working, but in most cases they are more subtle and positive.04/15/2014 - 10:24am
PHX CorpBeating Cancer with Video Games http://mashable.com/2014/04/14/steven-gonzalez-survivor-games/04/15/2014 - 9:21am
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