Target Ramps Up Used Games Business

August 26, 2010 -

Target is getting serious about the used games market today, with the rollout of in-store trade-ins at select retail outlets in California. The trade-in program launches today in Northern California, with plans to expand it next month at more Target locations. By year's end Target hopes to offer trade-ins at over 850 stores nationwide. In addition to the in-store trade-ins, consumers will also be able to go to the Target website to trade-in used electronics and DVDs as well - for store credit. Apparently, you'll also be able to trade in select electronics too like iPhones and cellphones.

Target has been re-evaluating its videogame business in 2010, and adjusting accordingly to make the shopping experience more palatable for consumers. The used game trade-in initiative is probably part of these changes - and a way for Target to cut into the massive profits that specialty retailer GameStop makes off used games. Or you could just chalk this up to Target following the crowd: after all, if Best Buy is doing it, why shouldn't they?


Comments

Re: Target Ramps Up Used Games Business

Buy new if you can, honestly if you have to buy used you might as well just pirate the game. The publisher does not see one red cent of the money that is paid for a used game and Target doesn't need to make money off of the developers work.

Basically buy new if you really want to support the industry, if you aren't going to buy new you might as well pirate.

Re: Target Ramps Up Used Games Business

Absolutely not and shame on you for even suggesting such a thing.  Now, if you're just providing a publisher's perspective on used game sales (buy used or pirate, either way you're not the publisher's customer), fine.

 

Andrew Eisen

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
PHX Corp@Jessy I actually saw it on gamespot, seems that Nintendo accidently turned Samus into a Badass11/23/2014 - 9:28pm
Jessy HartAnybody else see the Samus Amiibo with 2 arm canons?11/23/2014 - 9:10pm
Andrew EisenNeo - If you're not bleeding then it's probably not you who needs to go to the doctor.11/23/2014 - 5:45pm
Wonderkarpgood. that kind of behavior is unnecessary.11/23/2014 - 5:44pm
WonderkarpGeorgina Young - Are Video Games Sexist? https://www.youtube.com/watch?v=rX9LV4GuG9E11/23/2014 - 5:43pm
ZippyDSMleehttp://deadspin.com/starcraft-player-says-hell-rape-opponent-is-booted-f-1662346891/+Fahey11/23/2014 - 5:40pm
Wonderkarphttps://www.youtube.com/watch?v=O4a9tMGSTG411/23/2014 - 5:32pm
WonderkarpDan Vavra of Warhorse Studios at the Nordic eCommerce Summit 2014 on Game Journalism and why ethics are important11/23/2014 - 5:27pm
WonderkarpGame Dev Ashley Ross on the Block/Blacklist https://www.reddit.com/r/KotakuInAction/comments/2n603f/thoughts_on_the_recent_igdaggautoblocker_incident/11/23/2014 - 5:25pm
Wonderkarpwhich is interesting cause this the first one 100% made by 2k games after the THQ buy11/23/2014 - 4:17pm
Wonderkarpbleh. the more I play WWE 2k15 on PS4, the more I get disappointed.11/23/2014 - 4:09pm
Neo_DrKefkaIt happened around 1030 this morning. I was not blooding because blood was on my hands11/23/2014 - 3:50pm
Andrew EisenThat depends on a lot. Were you bleeding at the time you requested to leave or did you want to leave work to go to the doctor over an incident that happened on a different day that you didn't file an incident report for?11/23/2014 - 3:21pm
Neo_DrKefkaThat would be a major OSHA violation correct?11/23/2014 - 1:54pm
Neo_DrKefkaOff topic but I was at work and went over to the first aid kit to get some eye drops. I look at my hand and noticed blood on my hands. My employers said their is no incident report and they won't send me to see a doctor and that I am abandoning my job.11/23/2014 - 1:54pm
MaskedPixelanteThe more I hear about AC Unity being rushed out, the more I think Ubisoft was telling the truth about why they couldn't add female co-op models.11/23/2014 - 1:14pm
IanCI wouldnt say the 360/PS3 version were superior. They were different games.11/23/2014 - 11:49am
MechaTama31It's hard to rank my top 5 against eachother, but they would include Ghostbusters, Back to the Future (all of it), Monty Python and the Holy Grail, The Shawshank Redemption, and The Princess Bride.11/23/2014 - 11:09am
Andrew EisenTrue, but I liked the fact that rather than do a crappy looking version of the PS3/360 version, it went with an art style more suited to the Wii's strengths.11/23/2014 - 12:26am
Wonderkarpif I had the money, I'd buy one of those expensive proton pack replicas11/22/2014 - 11:25pm
 

Be Heard - Contact Your Politician