How Target and Best Buy Will Tap Into the Used Games Market

August 30, 2010 -

Speaking to Gamasutra Best Buy and Target both claim that, while Gamestop may have the lion's share of the used games market now, things will inevitably change. Last week both Best Buy and Target announced the launch of used games initiatives, and while both companies have different approaches, the goal is the same: to tap into the lucrative market that Gamestop has managed to keep all to itself.

Right now both companies are not actually selling used games; Best Buy is using a third-party company to refurbish and repackage the games - with plans to start selling them "soon" while Target will take those used games and sell them or recycle them.

Best Buy merchant director of gaming David Benson told Gamasutra in an email that the company is not concerned about GameStop’s years of experience and stranglehold on the used games market:

"No, our commitment to creating an improved gaming experience begins with giving customers easy and exciting ways to connect with the games they love."

Benson added that Best Buy has been successful in online video game trade-in program for about a year, as well as a successful test of an in-store trade-in kiosk model:

"Based on these positive experiences, the time was right to expand the offering chain-wide," he said.

Last week, Best Buy announced that it would expand its in-store video game trade-in program to 600 stores nationwide, starting August 29, with more locations to follow. At the same time, Target said that it would accept used games for store credit.

Target spokesperson Janna Fischer told Gamasutra in an email that it wasn't getting into the business of selling used games:

"To be clear, Target isn't in the used game business" and has not announced a plan to sell used games. That being said, we will continue to keep close watch on the competitive landscape of the video game industry as a whole and will look for new ways to engage with and provide value to the gaming audience."

Source: Gamasutra


Comments

Re: How Target and Best Buy Will Tap Into the Used Games ...

Too bad there isn't a Best Buy store in Florida that will take used games.


http://www.magicinkgaming.com/

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
MattsworknameSo, whats everyone playing? Im still knee deep in bloodborne, but finaly beat Rom the spider05/23/2015 - 7:20am
Andrew EisenWe're planning on doing the podcast Saturday evening, as usual.05/23/2015 - 12:32am
Matthew Wilsonmy bad was doing it from my phone.05/22/2015 - 11:34pm
Goth_SkunkMatthew, that's a PDF. Looks like a lobbying report. What's that got to do with The Witcher 3? EDIT: Thanks Mecha.05/22/2015 - 11:33pm
MechaCrashI think this is the link you meant to post: http://www.gamespot.com/videos/the-point-the-witcher-3-a-new-benchmark-in-player-/2300-6424964/05/22/2015 - 11:31pm
Matthew WilsonThe Point - The Witcher 3: A New Benchmark in Player Choice http://www.gamespot.com/videos/the-point-the-witcher-3-a-new-benchmark-in-player-/2300-6424964/ fixed05/22/2015 - 10:37pm
Matthew WilsonI assume no show this weekend?05/22/2015 - 10:27pm
TechnogeekKaylaKaze: I fail to see how "that key was obtained via theft by deception" isn't fradulent.05/22/2015 - 8:46pm
Wonderkarp*Sippin on Long Island Iced Tea*05/22/2015 - 8:24pm
james_fudgeIT was all me. I broke the site. Send your hatemail!05/22/2015 - 8:15pm
KaylaKazeESO banning people for buying thier game when it was cheap, claiming fraud. http://www.reddit.com/r/elderscrollsonline/comments/36womu/deactivation_of_fraudulently_obtained_esotu_game/05/22/2015 - 5:29pm
Matthew Wilsonwtf? wounder if its time for a site redo with modern tech. somthing cheap like the latest version of word press.05/22/2015 - 5:27pm
Andrew EisenJames pasted my copy into a new story for me and the crappy Word formatting it inherited broke the site.05/22/2015 - 5:21pm
Andrew EisenHere's what happened: some weird bug is preventing me from uploading an article pic. Stories can't be saved with out pics so I couldn't write a story. So, I wrote it in Word and pasted the text into an email and forwarded it to James.05/22/2015 - 5:21pm
Goth_SkunkThanks E-Zeek.05/22/2015 - 5:09pm
E. Zachary KnightI fixed the shoutbox. Everyone thank me now. Or not. I don't care either way.05/22/2015 - 5:07pm
ZippyDSMleeShout box sttasahhppppp!!05/22/2015 - 10:47am
Andrew EisenOh, here it is. I thought it was gone. Yeah, I'm experiencing the same issue. Sent a note to tech.05/22/2015 - 10:43am
E. Zachary KnightAnyone else have the shout box pushed down to the bottom of the site?05/22/2015 - 10:38am
MattsworknameAndrew and EZK help me pull back a bit , still working on it05/22/2015 - 7:06am
 

Be Heard - Contact Your Politician