How Target and Best Buy Will Tap Into the Used Games Market

August 30, 2010 -

Speaking to Gamasutra Best Buy and Target both claim that, while Gamestop may have the lion's share of the used games market now, things will inevitably change. Last week both Best Buy and Target announced the launch of used games initiatives, and while both companies have different approaches, the goal is the same: to tap into the lucrative market that Gamestop has managed to keep all to itself.

Right now both companies are not actually selling used games; Best Buy is using a third-party company to refurbish and repackage the games - with plans to start selling them "soon" while Target will take those used games and sell them or recycle them.

Best Buy merchant director of gaming David Benson told Gamasutra in an email that the company is not concerned about GameStop’s years of experience and stranglehold on the used games market:

"No, our commitment to creating an improved gaming experience begins with giving customers easy and exciting ways to connect with the games they love."

Benson added that Best Buy has been successful in online video game trade-in program for about a year, as well as a successful test of an in-store trade-in kiosk model:

"Based on these positive experiences, the time was right to expand the offering chain-wide," he said.

Last week, Best Buy announced that it would expand its in-store video game trade-in program to 600 stores nationwide, starting August 29, with more locations to follow. At the same time, Target said that it would accept used games for store credit.

Target spokesperson Janna Fischer told Gamasutra in an email that it wasn't getting into the business of selling used games:

"To be clear, Target isn't in the used game business" and has not announced a plan to sell used games. That being said, we will continue to keep close watch on the competitive landscape of the video game industry as a whole and will look for new ways to engage with and provide value to the gaming audience."

Source: Gamasutra


Comments

Re: How Target and Best Buy Will Tap Into the Used Games ...

Too bad there isn't a Best Buy store in Florida that will take used games.


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Neeneko@Wonderkarp - there is still a lot of debate regarding if the movie was a motive or not. Unnamed officials say yes, the timeline says no.12/18/2014 - 9:10am
NeenekoSomething does not smell right though, Sony is no stranger to being hacked, so why cancel this film? For that matter, they are still not giving in to hacker's original demands as far as I know.12/18/2014 - 9:06am
PHX Corp@prh99 Not to mention the Dangerous Precedent that sony's hacking scandal just set http://mashable.com/2014/12/17/sony-hackers-precedent/12/18/2014 - 8:25am
Matthew WilsonI hope its released to netflix or amazon12/18/2014 - 12:11am
prh99Basically they've given every tin pot dictator and repressive regime a blue print how to conduct censorship abroad. The hecklers veto wins again. At least when it comes to Sony and the four major theater chains.12/17/2014 - 11:55pm
MaskedPixelante"It's not OUR fault that our game doesn't work, it's YOUR fault for having so many friends."12/17/2014 - 9:48pm
Matthew Wilsonapparently tetris did not work because he has a full friends list12/17/2014 - 9:21pm
WonderkarpSo Sony cancelled the release of the Interview. was it ever confirmed that the Sony hacking was done because of that specific movie?12/17/2014 - 8:54pm
MaskedPixelanteWow, Ubisoft went four for four, I didn't think it was actually possible.12/17/2014 - 8:37pm
MechaTama31Oh, ok, I was mixing up "on Greenlight" and "Greenlit".12/17/2014 - 8:23pm
Matthew Wilson@phx you beat me to it. how do you screw up tetris?! my ubisoft this is just stupid. no one should ever preorder a ubisoft game again! ps people should never preorder any game regardles of dev.12/17/2014 - 6:28pm
PHX Corphttp://www.ign.com/videos/2014/12/17/what-the-heck-is-wrong-with-tetris-ps4 I give up on ubisoft12/17/2014 - 6:01pm
MaskedPixelantehttp://comicbook.com/blog/2014/08/16/exclusive-original-unaltered-cut-of-star-wars-trilogy-to-be-rele/ Yeah, this'll never happen.12/17/2014 - 5:03pm
NeenekoThey have and exercise control over which games are allowed on their privately controlled 'open forum'. Their endorsement is fairly minimal since it is only 'we do not reject this', but it is still an endorsement of sorts.12/17/2014 - 3:58pm
NeenekoHistorically there have been issues with libraries allowing some groups but not others. Perhaps 'endorsement' is too strong a word, but their editorial control IS a preapproval process, even if the standards are pretty minimal.12/17/2014 - 3:56pm
E. Zachary KnightLet's put this a different way. My local library allows any group to reserve and use multipurpose rooms. That does not mean that the Library endorses all events that take place in those rooms.12/17/2014 - 12:54pm
E. Zachary KnightValve's editorial control comes from removing problem games and accepting games to Steam. They make no claim over any games otherwise.12/17/2014 - 12:52pm
E. Zachary KnightNeeneko, It is not at all a form of endorsement. Grenlight is an open forum for game developers to pitch their game to Valve/Steam and Steam users. Does Valve have some editorial control? Yes, but not to the point that they preapprove games.12/17/2014 - 12:51pm
Neeneko@EZK - I disagree. Greenlight is built off Valve's brand. While not an explicit endorsement, it is a form of it, otherwise Greenlight would have no value over other platforms.12/17/2014 - 12:05pm
MaskedPixelantehttp://www.latino-review.com/news/exclusive-viola-davis-bags-amanda-waller-role-in-suicide-squad Latino Review says Viola Davis will be Amanda Waller. History of Latino Review says "wait for a REAL news site to confirm".12/17/2014 - 10:48am
 

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