How Target and Best Buy Will Tap Into the Used Games Market

August 30, 2010 -

Speaking to Gamasutra Best Buy and Target both claim that, while Gamestop may have the lion's share of the used games market now, things will inevitably change. Last week both Best Buy and Target announced the launch of used games initiatives, and while both companies have different approaches, the goal is the same: to tap into the lucrative market that Gamestop has managed to keep all to itself.

Right now both companies are not actually selling used games; Best Buy is using a third-party company to refurbish and repackage the games - with plans to start selling them "soon" while Target will take those used games and sell them or recycle them.

Best Buy merchant director of gaming David Benson told Gamasutra in an email that the company is not concerned about GameStop’s years of experience and stranglehold on the used games market:

"No, our commitment to creating an improved gaming experience begins with giving customers easy and exciting ways to connect with the games they love."

Benson added that Best Buy has been successful in online video game trade-in program for about a year, as well as a successful test of an in-store trade-in kiosk model:

"Based on these positive experiences, the time was right to expand the offering chain-wide," he said.

Last week, Best Buy announced that it would expand its in-store video game trade-in program to 600 stores nationwide, starting August 29, with more locations to follow. At the same time, Target said that it would accept used games for store credit.

Target spokesperson Janna Fischer told Gamasutra in an email that it wasn't getting into the business of selling used games:

"To be clear, Target isn't in the used game business" and has not announced a plan to sell used games. That being said, we will continue to keep close watch on the competitive landscape of the video game industry as a whole and will look for new ways to engage with and provide value to the gaming audience."

Source: Gamasutra


Comments

Re: How Target and Best Buy Will Tap Into the Used Games ...

Too bad there isn't a Best Buy store in Florida that will take used games.


http://www.magicinkgaming.com/

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
InfophileAnyone play any of the following games: War Thunder, Infinite Crisis, or Strife? Got a card for a big chunk of money in them with my new computer which I won't need and looking to give it away if anyone wants it.04/26/2015 - 9:02am
Mattsworknamei I hope there is, I love that series.04/25/2015 - 5:59pm
Matthew Wilson@matt I am sure there will never be a armored core game04/25/2015 - 5:24pm
Mattsworknameof From softwares recent games, bloodborne is the best work they have done yet, though they really need to get to work on armored core 604/25/2015 - 5:10pm
Matthew WilsonLost Kingdoms came out in 2002 this day. I played that game. I did not relize it was made by From Software. Lost Kingdoms was a good unique hard game.04/25/2015 - 4:56pm
MattsworknameOff topic, but, who heres playing Bloodborne, and if so, is it mercillesly murdering you every chance it gets?04/25/2015 - 7:35am
Matthew WilsonI think its a good article, and devs can take some lessons from life is strange.04/24/2015 - 10:24pm
Andrew EisenI tinyURL'd it. The world is safe!04/24/2015 - 10:23pm
Matthew Wilson@AE my bad there is nothing I can do about that.04/24/2015 - 10:21pm
Andrew EisenLooks like the spoiler is right there in the URL.04/24/2015 - 10:20pm
Matthew Wilsonhttp://tinyurl.com/ok9pf6b a interesting opinion piece on the life is strange episode 2, and a dark event that happens in it. full warning major spoilers.04/24/2015 - 10:11pm
Matthew Wilson@mech no just she, nor her co workers have not. she never said it is not real.04/24/2015 - 8:58pm
MechaCrashWas she saying "I haven't experienced it," or "I haven't experienced it therefore it does not exist"?04/24/2015 - 8:31pm
ZippyDSMleeoy the skyrim paid mod thing is going over well. My 2 lints, I would not mind if Skyrim had a full SDK and not a crappy lil editor....04/24/2015 - 6:46pm
Andrew EisenWell, that is indeed crappy and nonsensical.04/24/2015 - 3:45pm
Matthew Wilsonshe got attacked for saying that she personaly has not experienced the harassment some other female devs have, and she got acused of defending GG and ignoring harassment. she ended up getting dog piled because of it.04/24/2015 - 3:43pm
Andrew EisenFine but do you recall ANY details at all?04/24/2015 - 3:38pm
Matthew Wilsonit was several weeks ago now, and I will admit to not saving it.04/24/2015 - 3:36pm
Andrew EisenAttacked HOW and by WHOM for not writing off WHO as evil? Do you have a link or anything?04/24/2015 - 3:31pm
Matthew Wilsonthat is the whole point she was not attacked for saying anything. she was attacked for being willing to debate in the first place, and not just write them off as evil.04/24/2015 - 3:28pm
 

Be Heard - Contact Your Politician