MS Exec: Kinect Could Help 360 Get to Market in China

September 1, 2010 -

As Microsoft continues to try and get its Xbox 360 to market in China, an executive for the company outlined why Kinect may be a valuable asset in its push and how MS plans to combat piracy in the Asian country.

Simon Leung (pictured), Microsoft Corporate Vice President, Chairman and CEO for the Greater China region, speaking to the Wall Street Journal, first noted why China is such an attractive region, if it wasn’t already apparent, stating that China would soon be the world’s largest PC market, while it's already tops in the mobile phone and broadband categories.

Leung indicated that China is becoming a growing adopter of cloud computing, which could help protect Microsoft, as Leung stated, “… you cannot pirate a cloud application.”

Asked about selling consoles in China, Leung responded:

We always hope that we get the Xbox in China, period, because it is a very good product, especially with [motion-control unit] Kinect coming up. If you look at the concerns that China has, they worry about people just staying at home and not interacting and all that, and not exercising, so if you look at Kinect, it actually solves a lot of these problems…You can get good exercise out of it.

Leung was then queried on piracy for the console, specifically if Microsoft’s revenue would mainly come from the sale of hardware:

No, actually it’s from both. There are different ways to address this issue. One of the things about [online video gaming service] Xbox Live is that you need to get access to the network, and then you can go and play it, so we can do authentication. The business model will be very different from just selling software that sits on a PC.


 
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ZippyDSMleeI mean 4 main classes and maybe 3 or 4 model’s each…I’am just not seeing it….03/06/2015 - 8:28pm
ZippyDSMleeLame excuse is rather lame. Lets face it these days there there only a couple games that rely on such mechanics and it stifles player creativity to choose a body type for themselves and excludes those that wish to play as something closer to themselves.03/06/2015 - 8:17pm
Andrew EisenDoesn't matter if you play more games where the cast is the same basic character model. In this type of game, being able to easily tell which character you're looking at serves an important purpose.03/06/2015 - 7:29pm
ZippyDSMleeMechaCrash:Meh I've played more stuff that had pickups rather than set class's.03/06/2015 - 7:22pm
MechaCrashZarya's body type also has a pragmatic reason. Ever notice how in TF2, you can immediately tell who's who because they all have very different profiles? Same deal with Overwatch. If you see Zarya, you KNOW it's Zarya.03/06/2015 - 6:32pm
Adam802http://www.mercurynews.com/crime-courts/ci_27662192/leland-yee-case-judge-pushes-corruption-trial-august03/06/2015 - 6:12pm
ZippyDSMleeNearly anyway the new UT game has color at least. And wow they changed to C++ 0-o03/06/2015 - 5:43pm
ZippyDSMleeCraig R.: Same reason why UT99/04 and UT3 are diffrent, gritty is the thing to do...at least it was... nearly everyone else grew out of dark and gritty….03/06/2015 - 5:40pm
ZippyDSMleeI doubt each model of characters in COH/COV/CO,ect are kept as unique model data.03/06/2015 - 5:39pm
ZippyDSMleemodel shape.03/06/2015 - 5:38pm
ZippyDSMleeMonte:I think it’s more a part of the engine, yes its more work but you should be able to have some sort of physical collision system in place to keep arms and stuff from clipping. Outside of that the data stored is just number variables to change the m03/06/2015 - 5:38pm
Andrew EisenAt least she's smiling in one of the pics.03/06/2015 - 5:31pm
Craig R.It's like somebody took the color palette and decided that anything approaching 'bright' is unacceptable03/06/2015 - 5:30pm
Craig R.Scratching my head as to why DC shows are as dark and drab, color-wise, as the movies look to be03/06/2015 - 5:30pm
MonteIf for instance you make the character fat, you need to make sure the animation of the character moving his arms and gun around, won't result in them clipping into the character's larger stomach03/06/2015 - 5:22pm
Monte@zippy, I imagine creating customizabel, vastly different body types would add a lot more complexity. Like making sure the character's animation still looks right. It can be done, but it can get complicated03/06/2015 - 5:19pm
Andrew EisenSupergirl TV costume: http://www.ign.com/articles/2015/03/06/first-photos-of-supergirl-revealed03/06/2015 - 4:49pm
prh99I think it probably far easier to add a character than strip a feature from game engine that was baked in from the start.03/06/2015 - 4:45pm
Andrew EisenAs I've said twice already, yes, strides in one area do not absolve anyone from criticism over where else they're falling short.03/06/2015 - 3:04pm
ZippyDSMleeI know I know one thing is not the other. Still worth nagging about.I still do not see why they do not put in body sliders and elt people make thier own body types....I'd do fat/pudgy or chibi befor I do ultra generic prefect body......03/06/2015 - 2:59pm
 

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