FarmVille more of a WOW Killer than any upcoming MMO, says Popcap

September 3, 2010 -

PopCap Games Chief Creative Officer Jason Kapalka believes that big publishers have not figured out how to capitalize on the social gaming market, despite several publishers snapping up or investing in market leaders like Zynga and Playfish. In an interview with GI.biz, Kapalka also told the publication that games like FarmVille are more of a threat to World of Warcraft than other MMO's coming out in the future, and that the subscription model for those kinds of games is on its last legs.

"Whether it's a game like FarmVille or Bejewelled Blitz, or a lot of mobile games that have the same idea of 'I have it wherever I go, I can play short games on it.' The game adapting to your schedule, rather than you trying to conform to the game's demands," said Kapalka. "Those are the kinds of games that are probably going to be the big scary ones as far as the current guys like Blizzard, Activision, and EA are concerned. They're going to be fighting them on unequal terms, like asymmetric warfare."

Kapalka believes that subscription-based MMO's are on the decline and that social games such as Farmville are the future, noting that the vibe he's getting is "that people are really deciding that MMOs are a bad place to do business."

While that may be true in the grand scheme of things, Zynga's most popular game on Facebook currently enjoys 62 million monthly active users - but it only grew a mere few hundred thousand users in July. PopCap's own Facebook game, Bejeweled Blitz, enjoys about 12 million monthly active users. On the flipside, since launching in November 2004, World of Warcraft has a current global player base of more than 11.5 million subscribers, according to Blizzard. The difference is that the company makes a massive amount of money off this game from subscriptions.

But the MMO space is changing, as more and more companies evolve their products; companies like Turbine and Sony Online Entertainment have already put both feet into the free to play waters and are finding success. Blizzard has said in the past that, at some point, it may consider offering a different subscription model for World of Warcraft. With a brand new expansion coming out later this year, I suspect that we won't see such drastic changes for quite some time.

On the other hand, companies that have tried to buy their way into the social gaming scene have had limited success in competing with games like Farmville, but EA may turn the corner by converting some of its most popular franchises into full blown Facebook games. Madden is a good example of what the future my hold for social games.

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Comments

Re: FarmVille more of a WOW Killer than any upcoming MMO, ...

WoW is a game, FarmVille and other such "games" are progress bars that you pay to advance but which are permanently stuck at 99%.  They're two very different things and one person who is devoted to one is not likely to become as devoted to the other.

Parallax Abstraction
Ottawa, Ontario, Canada
www.digital-lifeline.ca

Parallax Abstraction
Ottawa, Ontario, Canada

Re: FarmVille more of a WOW Killer than any upcoming MMO, ...

Nothing will "kill" WoW, outside of a WoW 2.

However, Guild Wars 2 will give WoW a serious run for it's money.

---

With the first link, the chain is forged.

--- With the first link, the chain is forged.

Re: FarmVille more of a WOW Killer than any upcoming MMO, ...

Maybe, maybe not.  This is, after all, what people said about EQ.

Re: FarmVille more of a WOW Killer than any upcoming MMO, ...

Eh, I think farmville type games are a threat to WoW in the same way libraries a threat to car loans.  They are differnt things serving differnt markets, and while you might get overlap in individuals, the overlap simply represents people being part of multiple markets/demographics.

Re: FarmVille more of a WOW Killer than any upcoming MMO, ...

^This.

I play Mafia Wars while gathering a group for Task Forces in City of Heroes. If I had in interest in either game, I could do the same with Famville and WoW, too.

I think this guy has absolutely no clue what the term "x killer" means. You'd think he'd know it applies to titles within the same genre.

Re: FarmVille more of a WOW Killer than any upcoming MMO, ...

 Indeed... a true "WoW killer" would be game that either attracts current players away from WoW, and/or a game that significantly denies WoW new players... farmville would not do either of these; there are probably plenty of poeple who play both WoW and Farmville

Re: FarmVille more of a WOW Killer than any upcoming MMO, ...

pffft, no chance. everyone know that we play these game while the raid leader is explaining fights to noobs.

BCD303 "Speedy thing goes in. Speedy thing comes out."

BCD303 "Speedy thing goes in. Speedy thing comes out."
 
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WonderkarpAnd the GamerGate Girls Huffington Post Video should have been on this site weeks ago http://www.huffingtonpost.com/2014/10/15/female-gamers-gamergate_n_5990310.html11/21/2014 - 12:46pm
Wonderkarpits not getting dropped, Monte. Its become a defiant cry in the face of adversity and lies11/21/2014 - 12:42pm
Wonderkarphttp://press.gamergate.me/dossier/ The GamerGate Press Site. All the Information and Evidence that supports their arguments and goals. This is the 5th time I've posted this.11/21/2014 - 12:40pm
MonteIts why i feel that they would be better off dropping the gamergate tag. The tag is far to tainted and they attract the anti-fem trolls. Find a new tag, loose the baggage and then you can have a discussion on journalism free of distractions11/21/2014 - 12:40pm
WonderkarpGG got together and put together a press site that contains all their evidence and arguements in a single easy FAQ. I've posted it here many times to silence.11/21/2014 - 12:36pm
MonteIt does seem like GG spends more time trying to defned itself from accusations than actually talking about journalism; hence one reason why they keep coming back to the topic of feminists despite them having nearly nothing to do with gaming journalism11/21/2014 - 12:36pm
Wonderkarpwhat do you mean "Their own fault"? are you saying its Gamergates fault that the 11 dead gamer articles were written? that it was GamerGates fault when they got together to cry out that they were shouted down by louder megaphones?11/21/2014 - 12:35pm
NeenekoThere is unity of attack, and unity of defense, but not of message or identity. Which the group's own defensiveness has blinded to them since it is chalked up to 'media is out to get us' as opposed to their own fault.11/21/2014 - 12:10pm
NeenekoOh unity I will give you, it is one of the group's weakest points.11/21/2014 - 12:07pm
WonderkarpI dont think so. There's a lot of Unity in Gamergate. OPSkynet has only strengthend the group and brought people together. and I spent a couple months "Gorillas in the Mist"ing the group11/21/2014 - 11:54am
NeenekoYou might be a bit too deep in that trench then if you are missing the other factions.11/21/2014 - 11:51am
MaskedPixelantehttp://www.joystiq.com/2014/11/21/sunset-overdrive-free-this-saturday/ Sunset Overdrive free on the XBO tomorrow only.11/21/2014 - 11:43am
Wonderkarpthere also arent "Various Factions" in GamerGate. No Harrassment has been linked directly too GamerGate. I'm deep in the trenchs and there arent any factions.11/21/2014 - 11:38am
NeenekoI would disagree that it has 'never been the case', for various factions perhaps not, but what made GG blow up was the intersection between submerged issues, and that is one of them.11/21/2014 - 11:33am
Neeneko@Zippy - to a point, but consumers also tend to like what they are already comfortable with, so tropes in general tend to have a comforting feel. Just like mechanics and controls tend to be similiar.11/21/2014 - 11:31am
ZippyDSMleeAren't most sexiest tropes jsut cheap/poor creativity more so than pure markaibility?11/21/2014 - 11:19am
Wonderkarpbut some people have been successfull in drawing attention too themselves to steer the conversation from ethics in journalism to women in gaming when that has never been the case.11/21/2014 - 11:17am
WonderkarpZachary, not really. the Quinn story was just more gas to a ready to burn fire. If it wasnt her, it would have been some other scandal just waiting to happen. Just look at Doritosgate. It was the 11 Dead Gamer articles that threw the match in the fire.11/21/2014 - 11:16am
PHX Corphttp://www.polygon.com/2014/11/21/7258775/ubisoft-suggests-assassins-creed-unity-players-remove-all-game Ubisoft suggests Assassin's Creed Unity players remove all game contacts to prevent crashes -Facepalm-11/21/2014 - 10:56am
E. Zachary KnightWonderkarp, That may not be an issue with you and the faction of gamergate you associate with, but it was and still is a strong influence on gamergate and its founding.11/21/2014 - 10:12am
 

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