Piper Jaffray: AT&T Exclusivity of iPhone 4 More Damaging than Antenna Problems

September 10, 2010 -

While analysts expected that the technical problems with iPhone 4 antennas would have a profound impact on Apple's sales, the real problem impacting Apple's bottom line is its exclusivity with AT&T. At least, that's what a survey released on Wednesday by Piper Jaffray's Gene Munster concludes.

Munster and his team interviewed 258 cell phone users in Minneapolis to gauge the impact of the iPhone 4's signal problems related to the antenna. Munster claims that surveyors never directly asked respondents about Verizon Wireless, but the subject came up anyway.

Approximately 177 respondents (69 percent) said they were aware of iPhone 4's problems related to faulty antennas. Of those who knew, 20 percent said that it affected their decision to purchase.

Munster said that, for every one respondent that acknowledged the antenna issue, three complained about the iPhone not being available through Verizon. Munster concluded that the "lack of an iPhone on Verizon is holding sales back by about three times more than the antenna issue."

Here's how Munster comes to this conclusion:

"In order to quantify a worst-case scenario, we estimate that 40 percent of all iPhone sales are domestic (was 38 percent in the June quarter). We are modeling for Apple to sell 11m iPhones in the Sept. quarter, implying about 4.4m domestic sales. If Apple lost 20 percent of those sales, or 880k units, it would reduce our EPS estimate in the quarter by $0.11, from $3.72 to $3.61.:

Despite this Apple is still doing very well with the iPhone 4, but Munster's point is that the company could be doing a lot better if it would just hash out a deal with Verizon. Source: CNN Money

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Comments

Re: Piper Jaffray: AT&T Exclusivity of iPhone 4 More ...

With Google's Android os being used on multiple smarts phone today across different cell phone network it would only make since for Apple to expand there iPhone to to other network's like Verizon and T-moble. After all AT&T haven't been doing a good job with the iPhone in my opinion anyways.

http://www.magicinkgaming.com/

Re: Piper Jaffray: AT&T Exclusivity of iPhone 4 More ...

I don't think iPhone exclusivity is helping AT&T nearly as much as it was now that Droids have become popular.  Few people are going to think the benefits of an iPhone instead of a Droid are greater than the difference between Verizon and AT&T coverage and contracts.  

But the exclusivity deal is probably stopping current iPhone users from switching providers.  

 

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james_fudgethere's some inside baseball stuff going on in this Andrew - likely some stuff we don't know10/20/2014 - 3:30pm
E. Zachary KnightGreat musical video about online trolling. https://www.youtube.com/watch?v=_nS-QeM2ne810/20/2014 - 2:46pm
Andrew EisenBut again, this whole thing is just too damn vague to form an opinion on.10/20/2014 - 2:40pm
Andrew EisenWithout the original communication, it's impossible to say if it could honestly be misconstrued as a friendly suggestion rather than an employer directive. However, it appears that subsequent emails should have cleared up any doubt.10/20/2014 - 2:40pm
Andrew EisenThose aren't the owner's words, they're Chris Dahlen's. For what it's worth, we do see an email from Gonzalez stating "you've already broken the only rule we set for you!!!!!!!"10/20/2014 - 2:38pm
Michael ChandraSo really the guy's own words strike me as "wah! How dare you disagree with me!" behaviour, which is the sort of childish attitude I am unfortunately not surprised by.10/20/2014 - 2:17pm
Michael ChandraCorrect AE, but then again the owner's own words are about "wishes", not about an order. No "we told him not to", but going against his wishes.10/20/2014 - 2:16pm
Matthew Wilsonyup. sadly that has been true for awhile.10/20/2014 - 2:10pm
james_fudgewelcome to 2014 politics. Increasingly fought online10/20/2014 - 1:54pm
E. Zachary KnightIt is honestly a shame that anyone has to publicly state they are against such vile behavior, but that is the sad life we live.10/20/2014 - 1:46pm
E. Zachary KnightDecided to publicly reiterate my opposition to harassment campaigns. http://randomtower.com/2014/10/just-stop-with-the-harassment-and-bullying-campaigns-already/10/20/2014 - 1:45pm
Andrew EisenMichael Chandra - Unless I overlooked it, we haven't seen how the directive to not talk about whatever he wasn't supposed to talk about was phrased so it’s hard to say if it could have been misconstrued as a suggestion or not.10/20/2014 - 12:35pm
Andrew EisenHey, the second to last link is the relevant one! He actually did say "let them suffer." Although, he didn't say it to the other person he was bickering with.10/20/2014 - 12:29pm
Neo_DrKefkahttps://archive.today/F14zZ https://archive.today/SxFas https://archive.today/1upoI https://archive.today/0hu7i https://archive.today/NsPUC https://archive.today/fLTQv https://archive.today/Wpz8S10/20/2014 - 11:21am
Andrew EisenNeo_DrKefka - "Attacking"? Interesting choice of words. Also interesting that you quoted something that wasn't actually said. Leaving out a relevant link, are you?10/20/2014 - 11:04am
quiknkoldugh. I want to know why the hell Mozerella Sticks are 4 dollars at my works cafeteria...are they cooked in Truffle Oil?10/20/2014 - 10:41am
Neo_DrKefkaAnti-Gamergate supporter Robert Caruso attacks female GamerGate supporter by also attacking another cause she support which is the situation happening in Syia “LET SYRIANS SUFFER” https://archive.today/F14zZ https://archive.today/Wpz8S10/20/2014 - 10:18am
Neo_DrKefkaThat is correct in an At-Will state you or the employer can part ways at any time. However Florida also has laws on the books about "Wrongful combinations against workers" http://www.flsenate.gov/Laws/Statutes/2012/448.04510/20/2014 - 10:07am
james_fudgehe'd die if he couldn't talk about Wii U :)10/20/2014 - 9:16am
Michael ChandraBy the way, I am not saying Andrew should stop talking about Wii-U. I find it quite nice. :)10/20/2014 - 8:53am
 

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