Study: 17 Percent of Social Gamers Say They are 'Addicted'

September 10, 2010 -

A Lightspeed Research study reveals that 17 percent of respondents who played social networking games believed that they were "addicted" to them. Lightspeed did not define what they meant when they said that they were "addicted" - were they simply overly enthusiastic about playing their favorite social game or actually suffering from a "psychological dependency" to the game? We do not know.

Lightspeed also said that 58 percent of users said they had played a social game, with 68 percent saying they had played a social game in within the last year. 53 percent of social gamers played daily, with the 55 - 64 age bracket proving more frequent players than those age 18 - 34. 17 percent of identified social gamers played on mobile devices as well; 34 percent of social gamers said that they took advantage of marketing-promoted in-game rewards; 18 percent had followed an advertisement to do so, while 3 percent had signed up for a new credit card that offered bonus virtual goods.

The reasons respondents gave for playing social games included the obvious answer of "fun" (68 percent); competition against friends (26 percent) or to relieve stress (20 percent). Of those, men were more likely to play or compete with friends (28 percent vs. 23 percent of women), while women were more likely to play for fun (71 percent vs. 66 percent of men).

You can read the entire report at www.lightspeedresearch.com.


 
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PHX Corphttp://www.gamespot.com/articles/need-for-speed-will-require-an-online-connection/1100-6427672/ Need For Speed Will Require An Online Connection05/29/2015 - 7:54am
Wonderkarpjust be happy and encourage it.05/29/2015 - 7:37am
DocMelonheadSorry about that, but I'm surprise at what IP participate in this discussion.05/29/2015 - 7:25am
E. Zachary KnightIron, I did not Google Search because I figured the ESRB would publish such infor on their site, which is where I looked. http://www.esrb.org/ratings/ratings_process.jsp05/29/2015 - 7:22am
WonderkarpDocMelonHead, don't look a gift horse in the mouth05/29/2015 - 7:21am
E. Zachary KnightDoc, Uncalled for. Please keep things civil.05/29/2015 - 7:21am
MattsworknameThey were discussing the appeals process for Esrb ratings Doc.05/29/2015 - 7:21am
DocMelonheadDid IP post something that isn't related to White Supremecy?05/29/2015 - 7:13am
IronPatriotBut hey, you're welcome.05/29/2015 - 5:23am
Andrew EisenEZK did say he didn't find any info on the appeals process. And if all he did was look at the ratings process part of the ESRB's website, he wouldn't have. That's where I would have looked too. But hey, thanks for being thorough and finding the info.05/29/2015 - 5:01am
Andrew EisenDude, again. I am NOT saying there is no appeals process. THERE OBVIOUSLY IS. All I am saying is that the appeals process is not described in the ratings process part of the ESRB's website.05/29/2015 - 4:59am
IronPatriotI googled appeal esrb.org and it is the first and third hits. Second is esrb talking about appeals for web publishers. Gamefaqs is fourth.05/29/2015 - 4:01am
IronPatriotZachary said he did not find any information about a formal appeals process. I did a simple search and found two places on the esrb site with the info. Just sayin.05/29/2015 - 3:57am
IronPatriotOn Google I get "1 Written Testimony of Patricia E. Vance President ... - ESRB" http://www.esrb.org/about/news/downloads/pvtestimony_6_14_06.pdf05/29/2015 - 3:55am
Andrew EisenNow, that post on GameFAQs was made four years ago. It appears the ESRB has since moved the appeals process stuff behind the publisher login on its website.05/29/2015 - 3:32am
Andrew EisenOh, third link on the Google search. Okay. That leads to a GameFAQs message board which quotes a section of the ESRB website that includes a description of the appeals process. But when you follow the link, that quote doesn't exist.05/29/2015 - 3:30am
Andrew EisenThird link down from what? Look, I'm not arguing the existance of an appeals process. There obviously is one. I was merely noting that it's odd that it isn't described on the website's ratings process section but it is on the mobile site.05/29/2015 - 3:25am
IronPatriotOK, so use the third link down, which describes the appeals process and is not on the mobile site"Publishers also have the ability to appeal an ESRB rating assignment to an Appeals Board, which is made up of publishers, retailers and other professionals."05/29/2015 - 2:47am
Andrew EisenRight, which links to the ESRB's mobile site. On the website (again, unless I'm overlooking it) the appeals process is locked behind the publisher login.05/29/2015 - 2:37am
IronPatriotHuh? Google "appeals esrb". It is the first link. Click it. No login requested.05/29/2015 - 2:31am
 

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