Study: 17 Percent of Social Gamers Say They are 'Addicted'

September 10, 2010 -

A Lightspeed Research study reveals that 17 percent of respondents who played social networking games believed that they were "addicted" to them. Lightspeed did not define what they meant when they said that they were "addicted" - were they simply overly enthusiastic about playing their favorite social game or actually suffering from a "psychological dependency" to the game? We do not know.

Lightspeed also said that 58 percent of users said they had played a social game, with 68 percent saying they had played a social game in within the last year. 53 percent of social gamers played daily, with the 55 - 64 age bracket proving more frequent players than those age 18 - 34. 17 percent of identified social gamers played on mobile devices as well; 34 percent of social gamers said that they took advantage of marketing-promoted in-game rewards; 18 percent had followed an advertisement to do so, while 3 percent had signed up for a new credit card that offered bonus virtual goods.

The reasons respondents gave for playing social games included the obvious answer of "fun" (68 percent); competition against friends (26 percent) or to relieve stress (20 percent). Of those, men were more likely to play or compete with friends (28 percent vs. 23 percent of women), while women were more likely to play for fun (71 percent vs. 66 percent of men).

You can read the entire report at www.lightspeedresearch.com.


 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Papa MidnightSpeculation from PC Gamer. Don't hold your breath. http://www.pcgamer.com/2014/07/21/microsoft-job-listing-says-nice-things-about-pc-gaming-isnt-clear-if-it-means-them/07/21/2014 - 5:58pm
MaskedPixelanteI dunno, it's probably Vevo powertripping.07/21/2014 - 5:52pm
Andrew EisenMP - Makes you wonder what the intention behind the removal was. Stop the RickRolls? Yeah, like removing that one video is going to make a difference.07/21/2014 - 3:27pm
MaskedPixelantehttp://www.billboard.com/articles/business/digital-and-mobile/6165313/youtube-blocks-original-rickroll-video Moment of silence, the original Rickroll video has been blocked in many regions.07/20/2014 - 3:53pm
PHX CorpUseless DLC news: Killzone Fart Pack http://ps4daily.com/2014/07/killzone-fart-dlc/07/20/2014 - 12:56pm
MaskedPixelantehttps://www.youtube.com/watch?v=uU1mK2ig_GU They did their research beforehand.07/19/2014 - 4:41pm
Sleaker@james_fudge - are you sure the FCC can pick and choose? the general rules I read as passed in the act don't really indicate that, but I didn't read through the entirety.07/19/2014 - 4:19pm
MaskedPixelanteOf course, Saban's entire point hinges on them not knowing what the tokusatsu genre is.07/19/2014 - 1:57pm
lomdrLink to where you saw this, Sora-chan?07/19/2014 - 1:50pm
MaskedPixelanteThis is just... confusing to me... They're not being sued, but it looks like extortion, but maybe now the devs can make demands of Saban? I dunno...07/19/2014 - 1:47pm
MaskedPixelantehttp://www.joystiq.com/2014/07/18/chroma-squad-dev-agrees-to-royalty-split-ultimatum-from-power-ra/07/19/2014 - 1:43pm
Sora-ChanSo apparently, Towns is updating again. Not sure what that means, since last we heard it got abandoned.07/19/2014 - 5:42am
Matthew Wilsonthe 10c is based of the fact that it only cost them 2c a gig to send data around to start with, and that does include infrastructure07/18/2014 - 5:24pm
Matthew Wilsonhere is the thing the average user does not use enough bandwidth to justify usage based billing at most they would be allowed to charge 10c a gig. the avrage user would need to use around 600 gigs a piece.07/18/2014 - 5:23pm
james_fudgeThe FCC can apply what rules it sees fit and ignore rules that make no sense under Title II.07/18/2014 - 4:57pm
Sleaker@MW - ahhh thanks for the info. I still don't see how Title II or reclassifying would benefit industry or do what people are asking the FCC to do.07/18/2014 - 2:43pm
Matthew Wilsonif they do, they would than be subject to the utility commission for price approval. the short answer is no because it would bring even more regulations.07/18/2014 - 1:50pm
SleakerIf Internet gets rebranded as a Title II do you think cable companies will start charging per-usage similar to every other utility?07/18/2014 - 12:57pm
MaskedPixelanteI guess 'recommiting to classic style JRPGs like the upcoming Bravely Second' is coming later, now is the time for microtransactions at a level that would make EA say "guys, take it easy on the paywall".07/18/2014 - 10:39am
MaskedPixelantehttp://www.joystiq.com/2014/07/17/final-fantasy-record-keeper-relives-the-series-battles-for-mobi/ Square is really, really, REALLY hoping you all forgot that Final Fantasy: All The Bravest was a thing...07/18/2014 - 10:36am
 

Be Heard - Contact Your Politician