Study: 17 Percent of Social Gamers Say They are 'Addicted'

September 10, 2010 -

A Lightspeed Research study reveals that 17 percent of respondents who played social networking games believed that they were "addicted" to them. Lightspeed did not define what they meant when they said that they were "addicted" - were they simply overly enthusiastic about playing their favorite social game or actually suffering from a "psychological dependency" to the game? We do not know.

Lightspeed also said that 58 percent of users said they had played a social game, with 68 percent saying they had played a social game in within the last year. 53 percent of social gamers played daily, with the 55 - 64 age bracket proving more frequent players than those age 18 - 34. 17 percent of identified social gamers played on mobile devices as well; 34 percent of social gamers said that they took advantage of marketing-promoted in-game rewards; 18 percent had followed an advertisement to do so, while 3 percent had signed up for a new credit card that offered bonus virtual goods.

The reasons respondents gave for playing social games included the obvious answer of "fun" (68 percent); competition against friends (26 percent) or to relieve stress (20 percent). Of those, men were more likely to play or compete with friends (28 percent vs. 23 percent of women), while women were more likely to play for fun (71 percent vs. 66 percent of men).

You can read the entire report at www.lightspeedresearch.com.


 
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InfophileAdobe: "Adobe sent Ars an e-mail that said, "Please read our Twitter response to this matter.""... You do realize Twitter isn't the best platform for an official response, right?10/22/2014 - 4:23am
Technogeekprh99: Gamergate and Adobe deserve each other.10/22/2014 - 2:55am
Andrew EisenAdam McKay directed cartoon about income inequality. https://screen.yahoo.com/we-the-economy/inequality-1-unbelievable-sweet-alpacas-175411663.html10/21/2014 - 8:54pm
prh99Bit.ly Maintainance here is the original http://arstechnica.com/business/2014/10/after-gamergate-tweet-adobe-distances-itself-from-gawker-bullying/10/21/2014 - 8:39pm
prh99Adobe calls out Gawker for GG bullying and backpedals...sort of. http://bit.ly/1pyM4Yg10/21/2014 - 8:35pm
Neo_DrKefkaThanks James. Means a lot.10/21/2014 - 7:24pm
prh99Nothing that hasn't been said.10/21/2014 - 6:52pm
Andrew EisenHaven't read it yet. I'm sharing this because I love the header image. http://nymag.com/scienceofus/2014/10/gamergate-should-stop-lying-to-itself.html10/21/2014 - 3:39pm
james_fudgeYou are one of us, you're a GPer, not a GGer :)10/21/2014 - 2:27pm
james_fudgeNeo_DrKefka: half of them don't know who that is, so no worries :)10/21/2014 - 2:27pm
Andrew EisenUpdate to the Paranautical Activity story. Dev leaves the studio. http://codeavarice.com/post/100592709238/mike-is-leaving-code-avarice10/21/2014 - 1:52pm
quiknkoldI'm sure you are, Andrew10/21/2014 - 1:44pm
Andrew EisenNintendo announced the Link amiibo is compatible with Hyrule Warriors. No idea how Nintendo expects anyone to give a toss if it don't tell us what it does. Then again, maybe I'm just being curmudgeonly.10/21/2014 - 1:25pm
Neo_DrKefkaSo Gamergate compared me to leftist Saul Alnsky....ME off all the people10/21/2014 - 1:16pm
IanCWell.... quite.10/21/2014 - 1:10pm
Andrew EisenWell of course. Girls don't buy figurines and guys don't buy figurines of girls. And no, the girls that buy figurines and the guys that buy figurines of girls don't count. The money belongs on the table, thank you very much!10/21/2014 - 12:43pm
IanCI have 3 of the Disney Infinity figures even though i don't have the game (Rapunzel from Tangled, and Anna & Elsa from Frozen, purely because its the only way to get figures from those two films)10/21/2014 - 12:23pm
Andrew EisenGlad you said "Pokemon." That's the first time I've seen anyone use that abbreviation.10/21/2014 - 12:14pm
MaskedPixelanteGot my demo key for ORAS, hope I get some awesome Pokemon to bring over.10/21/2014 - 12:08pm
E. Zachary KnightNot owning a WiiU helps too.10/21/2014 - 11:39am
 

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