Study: 17 Percent of Social Gamers Say They are 'Addicted'

September 10, 2010 -

A Lightspeed Research study reveals that 17 percent of respondents who played social networking games believed that they were "addicted" to them. Lightspeed did not define what they meant when they said that they were "addicted" - were they simply overly enthusiastic about playing their favorite social game or actually suffering from a "psychological dependency" to the game? We do not know.

Lightspeed also said that 58 percent of users said they had played a social game, with 68 percent saying they had played a social game in within the last year. 53 percent of social gamers played daily, with the 55 - 64 age bracket proving more frequent players than those age 18 - 34. 17 percent of identified social gamers played on mobile devices as well; 34 percent of social gamers said that they took advantage of marketing-promoted in-game rewards; 18 percent had followed an advertisement to do so, while 3 percent had signed up for a new credit card that offered bonus virtual goods.

The reasons respondents gave for playing social games included the obvious answer of "fun" (68 percent); competition against friends (26 percent) or to relieve stress (20 percent). Of those, men were more likely to play or compete with friends (28 percent vs. 23 percent of women), while women were more likely to play for fun (71 percent vs. 66 percent of men).

You can read the entire report at www.lightspeedresearch.com.


 
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Matthew Wilsonalso, it looks like sony finally got a clue http://www.vg247.com/2014/11/26/sony-comes-to-senses-at-last-admits-playstation-is-going-to-save-it/11/25/2014 - 10:56pm
Matthew WilsonI wont say them, but there are other sites beyond youtube. it was a good move by HBO.11/25/2014 - 10:55pm
Papa Midnighthttp://www.pcgamer.com/dark-souls-to-move-from-gfwl-to-steam-a-month-later-than-expected/11/25/2014 - 10:30pm
Papa MidnightMatthew Wilson: Considering ContentID, I can't imagine that would necessarily be a problem for HBO.11/25/2014 - 10:19pm
Matthew Wilsonthey know if they dont, someone will.11/25/2014 - 8:40pm
Sora-ChanIt's a HBO show, which to be honest, considering it's HBO, it's actually surprising they even put any up on youtube.11/25/2014 - 8:36pm
Andrew EisenI imagine they hope the clips they do host (some of which are rather long) are enough to entice viewers to watch the show on whatever channel it airs on.11/25/2014 - 5:54pm
MaskedPixelanteIt's odd that these videos are missing from the official Last Week Tonight page.11/25/2014 - 5:51pm
Andrew EisenRelevant or not, the guy's pretty darn entertaining.11/25/2014 - 4:58pm
WonderkarpJohn Oliver : Corporations On Twitter https://www.youtube.com/watch?v=rG_7xur1iRc I feel like this is relevent11/25/2014 - 4:53pm
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Andrew EisenYep.11/25/2014 - 4:16pm
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Matthew Wilsondoes not shock me. people have been representing this as right vs left, but in truth its more like left vs even more left. better put is social libertarianism vs liberal moralism.11/25/2014 - 2:36pm
WonderkarpOfficial Occupy WallStreet Twitter Supports GamerGate https://twitter.com/OccupyWallSt/status/536928387869474818 heh11/25/2014 - 2:11pm
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ZippyDSMleehttp://www.escapistmagazine.com/forums/read/7.865821-Irrational-Games-Rises-From-The-Dead-is-Hiring-Again11/25/2014 - 10:20am
 

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