Atari Wants Infringers to Pass GO

September 23, 2010 -

If you can't beat, join them... or convince them to join you. That's kind of what Atari is doing with those developer and publishers it thinks are infringing on its copyrights to create socialized game experiences (Facebook, iPhone, etc.). Atari calls it the "GO initiative." The company will reach out to portals and developers that it believes have created clones of its classic IPs and offer an invitation to replace the clones with the real deal.

Speaking to GamesIndustry.biz in an interview published today, Atari project head Thom Kozik said that getting developers on board to improve Atari IP instead of copying it is of paramount importance.

"This initiative is not about going out after the market with a big stick, that's a different situation," Kozik said. "First and foremost we're going to be saying, 'let's bring the friends and folks who love us, and the folks who love these brands, into the fold, and we'll worry about the folks who don't want to play along, no pun intended, we'll worry about them later in a different context'" .

"It's a horrible position for me to be in. I've got a ton of very talented developers who are very interested in my intellectual property. Now what I've got is the GO initiative so I can turn around to them and say: I've got this incredibly deep catalogue of IP which you can get involved with, and I'll help you develop the next iteration of a classic game.

"I'll help you to create a socialised, monetised version of a classic piece of IP from any of the studios which were part of Atari during its long lifespan. That's what we're finding is a tremendous opportunity, a lot of developers are getting very excited about that."

Atari knows that it can't compete with the 70/30 profit split which developers can get from Apple or or online game portals, but it can offer a 30 to 50 percent cut to developers and support services like customer support, QA services, and access to its publishing prowess so that game developers can concentrate on the games.

Source: GI.biz


Comments

Re: Atari Wants Infringers to Pass GO

Protecting IP while simultaneously ecouraging innovation?

And BOTH parties benefit?!?!

Image:BRILLIANT!.jpg

I'm quite interested in seeing how this plays out, because it sounds like it could be a springboard for similar programs from other game companies.

Re: Atari Wants Infringers to Pass GO

Well, it's certainly better than sending out a string of cease and desists.  But I've got to say it also sounds kind of like a cash-grab on Atari's part.

Still, not a bad idea.  It may well give developers a chance to both not infringe on Atari's IP while still being able to remake all those classic games so I can continue to waste my time playing flash versions of old arcade classics.

===============

Chris Kimberley

===============

Chris Kimberley

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Goth_SkunkAs I said, Sad Puppies and GamerGate have similar ideologies, I don't dispute that. What I dispute is the notion that members of GamerGate and Sad Puppies are the same people.06/30/2015 - 1:09am
black mantaVox Day has openly stated his support of GG many times. And both they and the Sad Puppies essentially want the same things (i.e. purging video games/science fiction of SJWs whom they believe are threatening the genre.)06/30/2015 - 12:08am
Goth_SkunkHowever, The notion that GamerGate and Sad Puppies are the same perpetrators is preposterous.06/29/2015 - 11:24pm
Goth_SkunkIdeologically. Additionally, libertarians can be both left and right leaning, and as Allum Bokhari has shown, people supporting GamerGate overwhelmingly tend to lean left-of-center politically.06/29/2015 - 11:18pm
black mantaAlso, the quote from Vox Day there (as well as an advertisement for his books) just tells me all I need to know. And that GG and the Sad Puppies are connected.06/29/2015 - 10:49pm
black mantaIt is still a fringe group. If it is Libertarian (and i can see its Libertarian appeal) it leans more to the right side of it.06/29/2015 - 10:48pm
Goth_Skunk"GamerGate Came To Life When It Was Declared Dead" - http://ow.ly/OXOm806/29/2015 - 9:10pm
Goth_SkunkAnd, like the microtransactions in Mass Effect 3 and Dragon Age: Inquisition, completely optional and voluntary. http://ow.ly/OXIRH06/29/2015 - 8:12pm
PHX Corphttp://www.gamespot.com/articles/halo-5-guardians-dev-clarifies-how-microtransactio/1100-6428510/ Apparently 343's Smoking Something, They tried to Clarify the microtransactions side of multiplayer unaware that Microtransactions in $60 Games=BAD06/29/2015 - 7:54pm
MattsworknameGoth, add vox, polygon, and most print media to that list for me. Also, add msnbc to that list, as long as they have people like shults, matthews, sharpton, hayes and so forth, will not watch06/29/2015 - 7:33pm
Goth_SkunkThat's fair, I treat every article from 'The Mary Sue' in the exact same manner. As well as Polygon, Kotaku, and Gamasutra, to name a few others.06/29/2015 - 7:17pm
Infophile"www.breitbart.com..." and I'm done reading. Got better things to do with my life.06/29/2015 - 5:40pm
Goth_SkunkHarping On: The Hypocrisy And Lies of Twitter's Most Notorious 'Anti-Abuse' Activist, part 1 of 3: http://ow.ly/OXsfP06/29/2015 - 5:12pm
ZippyDSMleeGot another weapon finished up ^^ http://zippydsmlee.tumblr.com/post/122614396265/zippylabs-rushhour-automatic-poison-dart-gun06/29/2015 - 4:37pm
ZippyDSMleeI wish they would revive Shining Force as a decent Warcraft clone with TB option...06/29/2015 - 4:15pm
ZippyDSMleeFrom my genisis days the only other TBS I enjoyed was Sorcerers Kingdom and Warsong The only down side to Shining Force as a seriers they took out towns on the Sega CD ports and later games....06/29/2015 - 4:13pm
ZippyDSMleeE. Zachary Knight: Shining Force is awesome the aera damage done by mages,ect really make it shine. I miss that in ZOE:Fist of mars where there is no aera damage but you have a neat real time targeting system.06/29/2015 - 4:11pm
Goth_SkunkShaved my head for the first of many times in my life today. I refuse to bear a receding hairline: It's all-or-nothing for me with regards to my hair loss.06/29/2015 - 3:52pm
james_fudgeEZK: great game06/29/2015 - 2:51pm
E. Zachary KnightBack to my initial question, I started playing Shining Force 1. So far a pretty cool tactical RPG. I am looking forward to playing more.06/29/2015 - 1:27pm
 

Be Heard - Contact Your Politician