Saints March in for ESRB PSA

September 28, 2010 -

For its latest public service announcement to promote videogame ratings awareness, the Entertainment Software Rating Board (ESRB) has employed a pair of Super Bowl champions.

New Orleans Saints wide receivers Marques Colston and Devery Henderson appear in the spot, in which they inform a clueless consumer buying a game for his son that he should check the rating on the game before purchasing it. The commercial was launched via a press event at a New Orleans area GameStop, with State Senator Daniel Martiny (R-Metairie) and State Representative Jeffrey Arnold (D-New Orleans) in attendance.

The PSA will run on GameStop’s in-store network nationwide, appear on the video board at Saints home games and also run on television and radio stations throughout the state of Louisiana.
Colston added, “I play a ton of video games, and while most of them are OK for kids, some of them are clearly intended for older players.”

He continued, “They say the best defense is a good offense, and I know about good offense.  A parent’s best defense against bringing home the wrong game for their child is to go on offense and use the ratings every time they buy or rent a game.  You’re always better off when you know the play.”

The spot can be viewed on the media page of the ESRB’s website. The Saints video is the first choice under the Statewide and Local TV section.


Comments

Re: Saints March in for ESRB PSA

Considering the number of gamestops in the area, I think I've shopped at that shop before.

It's one of the few gamestops that doesn't make you go through a half hour of "anything you want to reserve" pitches every time you check out.

 

Re: Saints March in for ESRB PSA

Wow strict dad if kids not allowed to get Iron Man. I'm sure the kid saw the movie at least. XD

Re: Saints March in for ESRB PSA

Here's where I disagree with the ESRB. This and the poster campaigns on the media page ("If it weren't for the rating system, my kids wouldn't be allowed to play video games") are making them go from merely providing information about game content to telling people how to parent their children. Everyone here is saying that kids shouldn't be playing M-rated games, but I say it depends on the kid. There are definitely some who should not, and others who would be fine with it. By all means, let the parents decide what their kids play, but don't tell them they are a bad parent if they knowingly give their kid an M-rated game if they feel they can handle it.

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