For its latest public service announcement to promote videogame ratings awareness, the Entertainment Software Rating Board (ESRB) has employed a pair of Super Bowl champions.
New Orleans Saints wide receivers Marques Colston and Devery Henderson appear in the spot, in which they inform a clueless consumer buying a game for his son that he should check the rating on the game before purchasing it. The commercial was launched via a press event at a New Orleans area GameStop, with State Senator Daniel Martiny (R-Metairie) and State Representative Jeffrey Arnold (D-New Orleans) in attendance.
The PSA will run on GameStop’s in-store network nationwide, appear on the video board at Saints home games and also run on television and radio stations throughout the state of Louisiana.
Colston added, “I play a ton of video games, and while most of them are OK for kids, some of them are clearly intended for older players.”
He continued, “They say the best defense is a good offense, and I know about good offense. A parent’s best defense against bringing home the wrong game for their child is to go on offense and use the ratings every time they buy or rent a game. You’re always better off when you know the play.”
The spot can be viewed on the media page of the ESRB’s website. The Saints video is the first choice under the Statewide and Local TV section.
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Saints March in for ESRB PSA
September 28, 2010
Poll
Shout box
E. Zachary Knight: AE: You beat me to it. That's what I get for taking the night off.05/22/2013 - 7:40am
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E. Zachary Knight: To continue the confused and convoluted messaging system present in EA, They are making Wii U games: http://www.gamasutra.com/view/news/192753/EA_is_working_on_Wii_U_games_after_all.php05/22/2013 - 7:33am
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Imautobot: I gotta admit, I seriously believed Microsoft was going to "Bring It" with this new console. But they failed, and I think that failure might be Epic.05/22/2013 - 7:27am
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Andrew Eisen: Well, the Xbox One reveal certainly had an interesting affect on the big 3's stock prices. https://twitter.com/AndrewEisen/status/33705126448977100805/21/2013 - 10:45pm
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PHX Corp: http://kotaku.com/so-the-xbox-one-reveal-screwed-up-a-lot-of-peoples-kin-509179256 So The Xbox One Reveal Screwed With Some People's Kinects05/21/2013 - 10:36pm
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Zen: On a funny side note...both of my boys have already voted NOT to get the Xbox One as soon as they found out Minecraft won't transfer lol. Some people have priorities damnit! ;)05/21/2013 - 9:27pm
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Andrew Eisen: Here's the full quote on EA making Wii U games according to Neogaf: http://www.neogaf.com/forum/showthread.php?t=56112105/21/2013 - 8:19pm
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Andrew Eisen: Xbox One may not be always on but that doesn't mean you can use it without an internet connection. http://kotaku.com/xbox-one-does-require-internet-connection-cant-play-o-50916410905/21/2013 - 7:39pm
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Andrew Eisen: Polygon says EA's CFO says it is developing games for Wii U but doesn't provide that quote. http://www.polygon.com/2013/5/21/4351844/ea-developing-wii-u-games05/21/2013 - 7:11pm
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Andrew Eisen: Well, I was right. Both Sony and Microsoft's consoles will be out by the year's end and both will be significantly more powerful than the current gen.05/21/2013 - 5:06pm
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james_fudge: thnx05/21/2013 - 4:47pm
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Zen: Just to let ya know...you called it the "Xbox 260" in the backwards compatibility article lol.05/21/2013 - 4:26pm
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Zen: @PHX Awesome, I will hit those up after class tonight. Going back to college finally! :) My kids have had a blast telling ME to do my homework now lol.05/21/2013 - 4:19pm
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PHX Corp: @Zen I sent you a friend request on both PSN and XBL, just a heads up05/21/2013 - 4:16pm
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Zen: I noticed it with the football players when EA showed off Madden as well.05/21/2013 - 4:11pm
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Zen: Is it just me or is call of duty hitting the "uncanny valley" with their nicely modeled faces and dead looking eyes? I found it distracting and seemed actually "less" real to me lol.05/21/2013 - 4:10pm
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james_fudge: it sounds like if you have an HD reciever you'll be able to use it with a pass-through cable... not 100 percent sure yet05/21/2013 - 2:41pm
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james_fudge: happening now http://majornelson.com/2013/05/21/xbox-one-architecture-panel/05/21/2013 - 2:20pm
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E. Zachary Knight: Some reading material for Microsoft on its used games blocks. That will hurt the console more than helping. http://ezknight.net/?page_id=20505/21/2013 - 2:18pm
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james_fudge: yeah good luck with over the air TV05/21/2013 - 2:12pm
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Comments
Re: Saints March in for ESRB PSA
Considering the number of gamestops in the area, I think I've shopped at that shop before.
It's one of the few gamestops that doesn't make you go through a half hour of "anything you want to reserve" pitches every time you check out.
Re: Saints March in for ESRB PSA
Wow strict dad if kids not allowed to get Iron Man. I'm sure the kid saw the movie at least. XD
Re: Saints March in for ESRB PSA
Here's where I disagree with the ESRB. This and the poster campaigns on the media page ("If it weren't for the rating system, my kids wouldn't be allowed to play video games") are making them go from merely providing information about game content to telling people how to parent their children. Everyone here is saying that kids shouldn't be playing M-rated games, but I say it depends on the kid. There are definitely some who should not, and others who would be fine with it. By all means, let the parents decide what their kids play, but don't tell them they are a bad parent if they knowingly give their kid an M-rated game if they feel they can handle it.