NFL Play 60 Encourages Kids to Turn Off Games

September 29, 2010 -

While the Buffalo Bills may be 0-3, and fans might soon begin to turn off their games, a group of players from the team recently met with kids in order to encourage them to ditch videogames and TV for an hour a day in favor of physical exercise.

About a dozen Bills players were joined by the mayors of Niagara Falls and Buffalo as they entertained a group of third-through-sixth graders for a Play 60 Challenge event, which is a joint initiative between the National Football League and the American Heart Association.

Buffalo Mayor Byron Brown told the kids, “In addition to doing all of your schoolwork and having healthy minds, you have to turn off the video games and exercise 60 minutes every day, whether it’s going outside and playing with your friends, riding your bicycle, throwing a football, throwing a baseball or jumping rope.”

Electronic Arts is also a partner of the Play 60 movement and the company plans to release the Wii title EA Sports Active NFL Training Camp this November. The game, which includes a brand new total-body tracking system, will have gamers take part in an NFL Combine 60 Day Challenge which features over 70 drills and challenges.

GameSpot claimed that the title, “… just may entice previously reluctant gamers to get off the couch and work up a sweat.”


Comments

Re: NFL Play 60 Encourages Kids to Turn Off Games

"NFL: Ditch the video games... but only after you convince your parents to buy a copy of Madden '11 first"

 
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Andrew EisenYeah, wherever I play it, I'm not bothering until the entire game comes out. I don't care to play games in chunks.08/01/2015 - 2:46pm
Matthew Wilsonthan play it on ps3. its worth playing, at least when epasode 5 comes out in 6 to 8 weeks08/01/2015 - 2:39pm
Andrew EisenI'd prefer to play on console.08/01/2015 - 2:36pm
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Andrew EisenYeah, I'm hearing a lot of great things about that game and I'd love to give it a go. Too bad it's For Everything But Wii U.08/01/2015 - 2:13pm
Matthew Wilsonmy god....... people need to play life is strange. its a very very dark version of twin peaks08/01/2015 - 12:56pm
DocMelonheadLook, I know that you guys wanted to study Gamergate; hell, one of your writers were Interviewing KiA on the subject (He's been banned from GamerGhazi). Sadly, the minorities veiwed Gamergate the same way as WBC at best, and Nazis at worst.08/01/2015 - 12:31pm
DocMelonheadIP wanted you to know that GamerGate is about Harassing minorities into submission, not "Ethnics in Journalism". It been a year since the Zoe Post was published and sparked a hate mob on Zoe Quinn.08/01/2015 - 12:28pm
DocMelonheadThat what's IP's goal is here in regard to gamergate: to get you guys to disassociate yourselves from the harassers that made all those claims up to threaten the advocates of social justice for minorities.08/01/2015 - 12:24pm
DocMelonheadIP tries to demonize all of GamerGate and it's supporters, along with those who didn't outright condemn it as a cover for a hate mob full of bigots.08/01/2015 - 12:20pm
MechaCrashNo, IP is trying to dehumanize you, I'm just pointing out that you're a hypocrit who makes bad faith arguments.08/01/2015 - 11:56am
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Andrew EisenIn short, discussions of ethics in journalism? Totally fine. Said indie dev's sex life? Not okay.08/01/2015 - 11:31am
james_fudgeTry talking when you have hundreds of people tweeting at you at the same time :)08/01/2015 - 11:30am
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james_fudgeWhatever dude, you're here posting. No one's stopping you.08/01/2015 - 11:30am
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Goth_SkunkWhat transpired afterwards was a concerted effort to shout down and dehumanize those trying to bring these matters out into the open. I remain utterly convinced of this to this day.08/01/2015 - 11:24am
 

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