Research: Chinese Gamers Sick of MMOs

October 5, 2010 -

Chinese gamers are apparently getting sick of the thousands of me-too MMORPGs on the market and are shifting towards more casual online offerings. That is what research firm and Chinese market analyst Niko Partners says, anyway. A new report from the firm says that gamers in the region are shifting away from hardcore MMOs in favor of casual games. This shift is driven by the monotony of the games on offer in China.

"We believe that the Chinese market has taken up SNS (social networking site) gaming in earnest, and that the hard-core gamers have shifted their preferences to include these games alongside the casual gamers who naturally appreciate them, " Niko Partners' Lisa Cosmas Hanson told GamesIndustry.biz.

"The hardcore gamers are growing weary of the monotony of themes in the Chinese MMORPGs, and they want to extend their social interactions to games that attract a more diverse user base. People want to play games that enable them to have something to bond over when chatting with schoolmates or colleagues at the water cooler. "

Niko Partners added that the casual games market will account for 30 percent of all online gaming revenues in China by 2014 .

Source: GameIndustry.biz


Comments

Re: Research: Chinese Gamers Sick of MMOs

So wait... the monotony is sending them down the casual path?  Geez, wait 'til they get a load of Farmville.

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Matthew Wilsonredit is on fire right now. most subreddits have been set to private.07/03/2015 - 1:24am
MattsworknameYou know andrew, those are actualy rock solid ideas, I woudl like those features a bunch ,especially with games that a cut scene heavly. looking at you kojima!07/03/2015 - 1:18am
Andrew EisenActually, "things I'd like to see become standard in video games" ain't a bad idea for one of my future YouTube videos.07/03/2015 - 1:05am
Andrew EisenYou know what I'd really like to see become standard? The ability to pause cutscenes. Rewind and skip (with "Are you sure?") would be nice too. Oh, and maybe display the duration of the cutscene when it's paused.07/03/2015 - 1:03am
Mattsworknameonly reason to do region locking now is to be dicks your consumer base. Granted, we see that ALOT these days07/03/2015 - 12:48am
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Matthew Wilsonhttp://www.theverge.com/culture/2015/7/2/8888243/reddit-subreddits-private-after-ama-victoria-taylor-fired bad optics by Reddit.07/03/2015 - 12:33am
Goth_SkunkI'm in full agreement on the subtitles issue. I also believe that every game should come with a single-player component, and be playable without an internet connection. Except MMOs.07/02/2015 - 10:51pm
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MattsworknameFor example, all games with any for form of spoken dialoge should be i subtitled, and region locking in any form should be illegal07/02/2015 - 9:03pm
MattsworknameDoes anyone feel that there should be a set standard for all games in terms of certain basic features. Ie subtitles, region lock, etc07/02/2015 - 9:01pm
MattsworknameSo, now that the Article stuff is over, I want to bring up another subject07/02/2015 - 9:01pm
PHX Corphttps://trustygem.wordpress.com/2015/07/02/windows-10-insider-preview-phase-3/ My Thoughts on Windows 10 Insider Preview07/02/2015 - 6:17pm
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TechnogeekUnfortunately, the shoutbox moves fast enough that I can't find why I got that impression, so if was indeed erroneous I do apologize.07/02/2015 - 4:34pm
TechnogeekBut yeah, as far as my earlier comment re: you and the article, I did get the impression at some point that you felt there should have been some sort of reprecussions for the article's existence.07/02/2015 - 4:34pm
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