Vietnam Using Games to Lure Users to State-Owned Social Website

October 5, 2010 -

Vietnam has been implementing a series of measures aimed at attempting to curb what it believes is an overenthusiastic reliance on online gaming, but it isn’t above using games to lure the populace to a new government-backed Facebook competitor.

The state-owned Vietnam Multimedia Corp. launched a beta version of a social networking website called go.vn earlier this year. As detailed by the Wall Street Journal, the website requires prospective users to register using full names and government-issued identity numbers.

To help lure younger Vietnamese, the site features “several state-approved videogames, including a violent multiplayer contest featuring a band of militants bent on stopping the spread of global capitalism.”

The Journal piece mentions a university student named Pham Thanh Cong, who was waiting for “his turn to play an online shoot-'em-up game at a street-side Internet café.” When asked about go.vn, Cong replied, “I didn't even know it existed.”

Cong is just the type of user that the site wants to attract, as explined by Vietnam Multimedia's Vice Director Phan Anh Tuan, who said that “he hopes the site will gain a mass following among the country's hordes of videogame enthusiasts by offering cheap, easy access to some of their favorite games.”

The country had previously banned all media ads for online games, forced Internet Cafes to stop offering game services between 11PM and 6AM every day and proposed limiting gamers to three hours of playtime (for particular games) per day.


Comments

Re: Vietnam Using Games to Lure Users to State-Owned Social ...

Brain washing, its good for uuuuuu!


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Andrew EisenI'm just waiting to buy a new Gamecube controller for my Gamecube.11/22/2014 - 7:15pm
Wonderkarphttp://kotaku.com/smash-bros-gamecube-adapters-sold-out-online-prices-g-1662162871 Smash Bros Gamecube adapter sold out, online prices go nuts11/22/2014 - 6:50pm
Andrew EisenI bet there's a lovely comedy of errors surrounding that list's journey to the IGDA's page!11/22/2014 - 6:49pm
Andrew EisenAnd the fact that it was curated by some random person on Twitter should have been another.11/22/2014 - 6:48pm
Andrew EisenYep, it's pretty clear that whoever at the IGDA grabbed that list, didn't look at it first. I think the fact that there's over 10,000 names on it should have been a bit of a red flag.11/22/2014 - 6:44pm
Wonderkarppenguin books is on the list. wow.11/22/2014 - 6:43pm
Wonderkarpthats better, though I'd prefer something a little more than a simple tweet, I'll take it.11/22/2014 - 6:37pm
Andrew EisenKate Edwards' Twitter: "like people, tools are imperfect; we've removed it for now."11/22/2014 - 6:35pm
Andrew EisenHard to say with any certainty but it appears it at least understands the tool didn't do what it thought it did.11/22/2014 - 6:34pm
WonderkarpI've yet to find the IGDA responding too the situation other than deleting a link.11/22/2014 - 6:34pm
Matthew WilsonI hope the IGDA understands why its a mistake, that's all I want.11/22/2014 - 6:33pm
Andrew EisenHeh, lawyering up would be grossly overracting! And really silly. Well, if what the IGDA did say was not enough for you, try contacting them and letting them know how you feel.11/22/2014 - 6:31pm
Wonderkarpall I want is an apology from the IGDA. nothing fancy, not even addressed to me. Just something that says, "We messed up. We're Sorry" thats it. Not exactly those words except Sorry. If I was overreacting, I'd be lawyering up.11/22/2014 - 6:29pm
Andrew EisenI get it, I just think you're taking it the wrong way and overreacting.11/22/2014 - 6:27pm
Wonderkarpatleast Matthew understands why I am miffed at that list11/22/2014 - 6:26pm
Andrew EisenMatthew - That I agree with. Linking to that list was silly. Hopefully IGDA will more carefully vet the resources it links to make sure they do what they're supposed to.11/22/2014 - 6:25pm
Andrew EisenNope. No insults.11/22/2014 - 6:21pm
WonderkarpAnd here come the insults. Wanna throw some more?11/22/2014 - 6:18pm
Andrew EisenYou're an English major? Wow.11/22/2014 - 6:16pm
Matthew Wilsonno I am glad they did, but I want this talked about so it does not happen again.11/22/2014 - 6:15pm
 

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