New Zealand Research Could Change How Games are Rated

October 6, 2010 -

A Kiwi psychologist who specializes in new media has been backed with a $405,000 grant from the Royal Society of New Zealand’s Mardsen Fund to “assess the experience of play.”

Dr. Gareth Schott is a Senior Lecturer at Waikato University’s school of Screen and Media Studies. The funding covers three-years of research, which Schott will kick off next year. His research could impact the way games are rated in New Zealand, as his grant was awarded under a “videogame classification” header.

According to the Waikato Times, the research will involve 60 gamers, 20 for each of the three years, who will don biofeedback gear while playing several newly released action-adventure games. Their brain activity will be monitored and they will be videotaped in order to record non-verbal reactions as well. Subjects will also undergo interviews and have to keep a diary.

Noting that classifying or rating games is very difficult because “the experience is very different for every player,” Dr. Schott said that, “Players' pathways through games and their decision-making processes are based on a range of influences that are embedded with the complex hybrid medium of games.”

New Zealand’s Office of Film and Literature Classification currently rates games in the country.


Comments

Re: New Zealand Research Could Change How Games are Rated

Gareth Schott produced a very interesting research paper on parents and gaming literacy earlier this year. This new research project looks like a logical outgrowth of that (only with more funding).

So yeah, how could that possibly be considered dumb?

Re: New Zealand Research Could Change How Games are Rated

 facepalm.jpg Facepalm image by mintkiller

Re: New Zealand Research Could Change How Games are Rated

What? How is reasearch into how people react to certain games in order to classify them accurately dumb?


Re: New Zealand Research Could Change How Games are Rated

Exactly!

I don't live in New Zeland, but this is something that will have far-reaching effects - the whole world, in fact.

As it stands the point of this research lies directly at the heart of a major political, legal and social contention where I live (California, US).

 


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Andrew EisenEZK did say he didn't find any info on the appeals process. And if all he did was look at the ratings process part of the ESRB's website, he wouldn't have. That's where I would have looked too. But hey, thanks for being thorough and finding the info.05/29/2015 - 5:01am
Andrew EisenDude, again. I am NOT saying there is no appeals process. THERE OBVIOUSLY IS. All I am saying is that the appeals process is not described in the ratings process part of the ESRB's website.05/29/2015 - 4:59am
IronPatriotI googled appeal esrb.org and it is the first and third hits. Second is esrb talking about appeals for web publishers. Gamefaqs is fourth.05/29/2015 - 4:01am
IronPatriotZachary said he did not find any information about a formal appeals process. I did a simple search and found two places on the esrb site with the info. Just sayin.05/29/2015 - 3:57am
IronPatriotOn Google I get "1 Written Testimony of Patricia E. Vance President ... - ESRB" http://www.esrb.org/about/news/downloads/pvtestimony_6_14_06.pdf05/29/2015 - 3:55am
Andrew EisenNow, that post on GameFAQs was made four years ago. It appears the ESRB has since moved the appeals process stuff behind the publisher login on its website.05/29/2015 - 3:32am
Andrew EisenOh, third link on the Google search. Okay. That leads to a GameFAQs message board which quotes a section of the ESRB website that includes a description of the appeals process. But when you follow the link, that quote doesn't exist.05/29/2015 - 3:30am
Andrew EisenThird link down from what? Look, I'm not arguing the existance of an appeals process. There obviously is one. I was merely noting that it's odd that it isn't described on the website's ratings process section but it is on the mobile site.05/29/2015 - 3:25am
IronPatriotOK, so use the third link down, which describes the appeals process and is not on the mobile site"Publishers also have the ability to appeal an ESRB rating assignment to an Appeals Board, which is made up of publishers, retailers and other professionals."05/29/2015 - 2:47am
Andrew EisenRight, which links to the ESRB's mobile site. On the website (again, unless I'm overlooking it) the appeals process is locked behind the publisher login.05/29/2015 - 2:37am
IronPatriotHuh? Google "appeals esrb". It is the first link. Click it. No login requested.05/29/2015 - 2:31am
Andrew EisenInteresting. It's on the mobile site but unless I'm overlooking it, I don't see it under the Ratings Process on the web site. It is under the publishers section but you can't access it without a login.05/29/2015 - 2:13am
IronPatriot"Publishers also have the ability to appeal an ESRB rating assignment to an Appeals Board made up of publishers, retailers and other professionals. " Esrb05/29/2015 - 2:01am
IronPatriotZachary, did you look on the esrb site? The esrb appeals process pops up when you search "esrb appeals" http://m.esrb.org/faq_09.php05/29/2015 - 2:00am
Andrew EisenThe humor reminds me a lot of Axe Cop.05/29/2015 - 1:37am
WymorenceOh sweet god, Kung Fury is freaking awesome...05/28/2015 - 10:03pm
E. Zachary KnightWonder, I know you can revise content and resubmit it, but I can't findany information about a formal appeals process.05/28/2015 - 7:27pm
Wonderkarpever wonder if there's an appeals process for AO?05/28/2015 - 6:55pm
Matthew WilsonDanny and Andy play the first couple of levels of the upcoming Hatred http://www.gamespot.com/videos/hatred-gamespot-plays/2300-6425016/ imho it does not look like it should be AO.05/28/2015 - 5:57pm
Andrew EisenHey, remember Kung Fury? That short film that was funded via Kickstarter a few years ago? You can watch it now. I suggest you do. It's fun! https://www.youtube.com/watch?v=bS5P_LAqiVg05/28/2015 - 5:14pm
 

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