Play Halo: Reach and Fight Breast Cancer

October 6, 2010 -

The fifth annual Fight Like a Girl (FLAG) tournament will employ Halo: Reach in order to raise funds for breast cancer research.

The event takes place online on October 23rd and 24th and offers 8-player Free For All (FFA), two versus two , Firefight (with 4-player teams) and Play with Bungie, where 2-player teams can compete with or against Halo’s creators, events. Registration for single player events is $10 a person, while team events are $20. All proceeds go to the Susan G. Komen for the Cure and the National Cervical Cancer Coalition.

FLAG organizers Kari Toyama (The Don Wan) and Tasha Pettengill (Zoom Demon) have been putting on the tournament since 2006. The event has raised over $15,000 for breast cancer research to-date.

The organizer’s offered this comment on why they keep conducting the tournament:

Not only do we do this tournament to raise money and awareness for finding a cure to cancer, but also to show the public that gamers are kind and generous people.

October is breast cancer awareness month.


Comments

Re: Play Halo: Reach and Fight Breast Cancer

According to the CDC, prostate cancer kills more men per year than breast cancer kills women.

...Oops, I guess I'm a misogynist, patriarchy-perpetuating traitor to my sex for pointing that out. My bad, sorry feminists.

www.gameslaw.net

Re: Play Halo: Reach and Fight Breast Cancer

What happened to my comment? Did I piss somebody off? I didn't even swear in that one...

Re: Play Halo: Reach and Fight Breast Cancer

I lost a bunch of comments yeasterday.... and have not been able to post int he shoutbox for weeks.  I suspect the GP website is not playing nicely with all browsers or there is something else glitchy going on.

Re: Play Halo: Reach and Fight Breast Cancer

Well, I hope that's the case. It's a lot better than having my post deleted, because I feel I had a very valid point.

I appear to have lost a few others too. Think maybe we should write to whoever runs this place these days.

Re: Play Halo: Reach and Fight Breast Cancer

 @ Neeneko October is Breast Cancer awareness month, but it does seem like they are focusing on that than other cancers. You may never know, any breakthrough on a cure for breast cancer will help on other cures. If I still had Reach (rented it) and had the money I would do this.

Re: Play Halo: Reach and Fight Breast Cancer

The month is part of my point.. we have a month for breast cancer, ribbions, media attention, special pink version of products at the grocery store....  it is not just 'more then other cancers', it completely swamps cancer awareness with types of champagns that simply do not exist for other types, much less have the massive backing.   Crow, I can not even think of any other cause of death in general (much less a medical condition) that has this type of plublicity.

And true, a general purpose cure might come out of research into breast cancer, but the same could be said for any of the types or even general cancer research.  Though granted it could be argued that funding coming from such attention would simply not exist (as opposed to being spent elsewhere) and thus the attention is good.. but it still feels like it has gotten so overwhelming that I think we passed that point.

Re: Play Halo: Reach and Fight Breast Cancer

The thing you need to understand is, it is a wildly successful marketing tool.  Slap a pink ribbon on something, and it will sell more.  So don't expect it to go away any time soon.

Re: Play Halo: Reach and Fight Breast Cancer

Ahm.. I think it is time for the breast cancer focus needs to start winding down.

Ok, raising funds to fight cancer... good thing.. but breast cancer has one of the highest survival rates.. it would be nice if some of the OTHER types started getting some attention. 

Esp since breast cancer is one of the types where aggressive removal of the region results in minimal decrease in quality of life.  Seriously, you do not even get that option with most forms.... but since breasts have such a high symbolic value, it is held up as horribly tragic.

It is nice to see that part of the proceeds are going to cervical cancer research, even if all the attention is still on the breast part.

 
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Matthew WilsonI updated to a clean instill of windows 10.07/29/2015 - 2:36am
Mattsworknameargue that it's wrong, but then please admit it's wrong on ALL Fronts07/29/2015 - 2:06am
MattsworknameTechnoGeek: It's actually NOT, but it is a method used all across the specturm. See Rush limbaugh, MSNBC, Shawn hannity, etc etc, how many compagns have been brought up to try and shut them down by going after there advertisers. It's fine if you wanna07/29/2015 - 2:05am
Mattsworknamediscussed, while not what I liked and not the methods I wanted to see used, were , in a sense, the effort of thsoe game consuming masses to hold what they felt was supposed to be there press accountable for what many of them felt was Betrayal07/29/2015 - 2:03am
MattsworknameAs we say, the gamers are dead article set of a firestorm among the game consuming populace, who, ideally, were the intended audiance for sites like Kotaku, Polygon, Et all. As such, the turn about on them and the attacking of them, via the metods07/29/2015 - 2:03am
MattsworknameAndrew: Thats kind fo the issue at hand, Accountable is a matter of context. For a media group, it means accountable to its reader. to a goverment, to it's voters and tax payer, to a company, to it's share holders.07/29/2015 - 2:02am
Andrew EisenAnd again, you keep saying "accountable." What exactly does that mean? How is Gamasutra not accounting for the editorial it published?07/28/2015 - 11:47pm
Andrew EisenMatt - I disagree with your 9:12 and 9:16 comment. There are myriad ways to address content you don't like. And they're far easier to execute in the online space.07/28/2015 - 11:47pm
Andrew EisenMatt - Banning in the legal sense? Not that I'm aware but there have certainly been groups of gamers who have worked towards getting content they don't like removed.07/28/2015 - 11:45pm
DanJAlexander's editorial was and continues to be grossly misrepresented by her opponents. And if you don't like a site, you stop reading it - same as not watching a tv show. They get your first click, but not your second.07/28/2015 - 11:40pm
TechnogeekYes, because actively trying to convince advertisers to influence the editorial content of media is a perfectly acceptable thing to do, especially for a movement that's ostensibly about journalistic ethics.07/28/2015 - 11:02pm
Mattsworknameanother07/28/2015 - 9:16pm
Mattsworknameyou HAVE TO click on it. So they get the click revenue weather you like what it says or not. as such, the targeting of advertisers most likely seemed like a good course of action to those who wanted to hold those media groups accountable for one reason07/28/2015 - 9:16pm
MattsworknameBut, when you look at online media, it's completely different, with far more options, but far few ways to address issues that the consumers may have. In tv, you don't like what they show, you don't watch. But in order to see if you like something online07/28/2015 - 9:12pm
MattsworknameIn tv, and radio, ratings are how it works. your ratings determine how well you do and how much money you an charge.07/28/2015 - 9:02pm
Mattsworknameexpect to do so without someone wanting to hold you to task for it07/28/2015 - 9:00pm
MattsworknameMecha: I don't think anyone was asking for Editoral changes, what they wanted was to show those media groups that if they were gonna bash there own audiance, the audiance was not gonna take it sitting down. you can write what you want, but you can't07/28/2015 - 8:56pm
MattsworknameAndrew, Im asking as a practical question, Have gamers, as a group, ever asked for a game, or other item, to be banned. Im trying to see if theres any cases anyone else remembers cause I cant find or remember any.07/28/2015 - 8:55pm
Andrew EisenAs mentioned, Gamasutra isn't a gaming site, it's a game industry site. I don't feel it's changed its focus at all. Also, I don't get the sense that the majority of the people who took issue with that one opinion piece were regular readers anyway.07/28/2015 - 8:43pm
MattsworknameDitto kotaku, Gawker, VOX, Polygon, ETC07/28/2015 - 8:41pm
 

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