EA Sports Contributes $100k to Breast Cancer Org

October 7, 2010 -

The game community is backing National Breast Cancer Awareness Month in a big way, as evidenced by yesterday’s news on the gamer-driven FLAG tournament and followed by today’s announcement that EA Sports has kicked in $100,000 towards the movement as well.

This the third year in a row that the EA arm has backed the charity and this year’s donation will benefit the Susan G. Komen for the Cure organization, one of two charities that the FLAG event supports as well.

To show its participation, and to further the cause, specially-marked EA Sports games, adorned with the Komen Running Ribbon logo (pictured), will appear in Best Buy stores beginning in early October.

Komen for the Cure SVP and Chief Marketing Officer Katrina McGhee added, “Without partners like EA Sports, Komen wouldn’t have been able to pay for half a million breast screenings for women last year. Together, we are literally saving lives.”


 
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