Games, DVDs, may be Subject to New CPSC Rule

October 11, 2010 -

According to a report on the Media & Entertainment Services Alliance, a new rule from Consumer Product Safety Commission may make it so that packaged media like DVDs, videogames, and other products aimed at children will have tracking labels attached to them (PDF).

Part of the Consumer Products Safety Improvement Act of 2008 (CPSIA), the rule was meant to satisfy a congressional mandate for safety recalls on children’s products related to things like lead levels from toys and other products from China.

Most DVDs and videogames are not supposed to be subject to the new rule, but as EMA VP of Public Affairs Sean Bersell points out, some children’s entertainment may be classified by the CPSC as "children’s products." under this new rule anyway. The CPSC interprets a children's product as a "consumer product designed or intended primarily for children twelve years of age or younger."

In a note to EMA members, Bersell says that the rule provides "no blanket exemption for movies and video games aimed at children under age four." This is apparently a reversal of an earlier proposed interpretation. Bersell adds that the agency "had previously suggested that very young children lack the motor skills to personally use the products and the physical products themselves (as opposed to the content they contain) have no appeal to children."

This new rule takes effect upon publication in the Federal Register, located here.

Source: MESA Alliance


Comments

Re: Games, DVDs, may be Subject to New CPSC Rule

I wonder what this law will mean for makers of trading cards aimed at children considering the labels in question have to be permanent and remain with the product. It wouldn't do to label the packaging, as that is usually intended to be thrown away. It also wouldn't do to label a single card in each foil package, for cards in a given package are unlikely to remain together in the long term. Does this mean each card have to be labeled individually, effectively defacing the carefully-designed artwork on each card?

This is the kind of ill-thought law that really bugs me. Instead of requiring products to be labeled, how about requiring manufacturers to, in the event of a recall, recall all products that are indistinguishable from those being recalled? Manufacturers could then add distinguishing marks as they see fit and weigh the costs of doing so against the likelihood and costs of a potential recall.

Re: Games, DVDs, may be Subject to New CPSC Rule

This has absolutely nothing to do with the ratings of the game or maturity of the intended audience.  This was a horrible law created out of overreaction to the various toy recalls that makes it so every component of an item meant for children must be tested for dangerous substances (i.e. lead).  The testing is about $500 per test, so if you have a complex toy with dozens of parts, this can start to get expensive.

The basic effect is that small businesses are being run out of business, while Mattel (who were the reason this law was enacted) were given an opt out of the law and are the only company allowed to test all of their products in house.  Oh...and guess who just issued another $10 million toy recall...

Mattel.

I'm all for protecting the children, but this is a horrible, horrible law.

Re: Games, DVDs, may be Subject to New CPSC Rule

Big Corporations have a long history of lobbying for restrictive laws and regulations for their industry for solely the purpose of keeping newer companies from forming. It happens in the toy business, the software industry, the copyright industry, even cosmetology. Government regulation is the friend of people and companies with deep pockets.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: Games, DVDs, may be Subject to New CPSC Rule

Perhaps so, but only when the regulations are WRITTEN by those deep-pocketed companies.

Which, unfortunately, is the majority of the time.

Re: Games, DVDs, may be Subject to New CPSC Rule

Shit, really? That's fucked all to hell...

Oh shit! Hasbro! Transformers! They got a shit load of little parts. I hope this doesn't fuck them too bad... Or LEGOS! Not my precious LEGOS man, not my LEGOS...

Re: Games, DVDs, may be Subject to New CPSC Rule

Interesting.

This could actually be quite helpful, because if the age of twelve is the threshold for a game being "aimed at children", according to the government itself (which I'm not sure if this counts), that means that Leland Yee and his ilk should have some difficulty in claiming that the game industry markets its "ultra violent and graphic sex games" to minors, as the only games that would even remotely qualify for that are all labeled M for Mature. As in, not for kids twelve and below.

 
Forgot your password?
Username :
Password :

Poll

How do you usually divide up your Humble Bundle payments?:

Shout box

You're not permitted to post shouts.
MaskedPixelantehttp://i5.minus.com/iN5o9iu1ON2NG.jpg "It cursed my gear? WHY WOULD IT DO THAT?! THIS GAME IS BUGGED!"04/24/2014 - 9:51pm
Matthew Wilsonthe lose of nn would not be good for us, but it will not be good for verizion/comcast/att in the long run ether.04/24/2014 - 2:16pm
Matthew Wilsonsadly yes. it would take another sopa day to achieve it.04/24/2014 - 2:13pm
NeenekoI am also confused. Are you saying NN would only become law if Google/Netflix pushed the issue (against their own interests)?04/24/2014 - 2:10pm
E. Zachary KnightMatthew, you are saying a lot of things but I am still unclear on your point. Are you saying that the loss of Net Neutrality will be good in the long run?04/24/2014 - 2:06pm
Matthew WilsonOfcourse it does I never said it did not.though over time the death of NN will make backbone providers like Google, level3 and others stronger becouse most isps including the big ones can not provid internet without them. they can peer with smaller isps04/24/2014 - 1:54pm
E. Zachary KnightMatthew, and that still plays in Google's favor over their smaller rivals who don't have the muscle to stand up to ISPs.04/24/2014 - 1:45pm
Matthew Wilsongoogle wont pay becouse they control a large part of the backbone that all isps depend on. if verizon blocks their data, google does the same. the effect is Verizon loses access to 40% of the internet, and can not serve some areas at all.04/24/2014 - 1:14pm
Neenekolack of NN is in google and netflix interest. It is another tool for squeezing out smaller companies since they can afford to 'play'04/24/2014 - 12:57pm
Matthew WilsonI have said it before net nutrality will not be made in to law until Google or Netflix is blocked, or they do what they did for sopa and pull their sites down in protest.04/23/2014 - 8:02pm
Andrew EisenGee, I guess putting a former cable industry lobbyist as the Chairman of the FCC wasn't that great of an idea. http://www.nytimes.com/2014/04/24/technology/fcc-new-net-neutrality-rules.html?_r=204/23/2014 - 7:26pm
Andrew EisenIanC - I assume what he's getting at is the fact that once PS3/360 development ceases, there will be no more "For Everything But Wii U" games.04/23/2014 - 5:49pm
Andrew EisenMatthew - Yes, obviously developers will eventually move on from the PS3 and 360 but the phrase will continue to mean exactly what it means.04/23/2014 - 5:45pm
IanCAnd how does that equal his annoying phrase being meaningless?04/23/2014 - 5:09pm
Matthew Wilson@Andrew Eisen the phrase everything but wiiu will be meaningless afer this year becouse devs will drop 360/ps3 support.04/23/2014 - 4:43pm
Andrew EisenFor Everything But... 360? Huh, not many games can claim that title. Only three others that I know of.04/23/2014 - 3:45pm
MaskedPixelantehttp://www.joystiq.com/2014/04/23/another-world-rated-for-current-consoles-handhelds-in-germany/ Another World fulfills legal obligations of being on every gaming system under the sun.04/23/2014 - 12:34pm
Matthew Wilsonhttp://arstechnica.com/gaming/2014/04/steam-gauge-do-strong-reviews-lead-to-stronger-sales-on-steam/?comments=1 Here is another data driven article using sales data from steam to figure out if reviews effect sales. It is stats heavy like the last one.04/23/2014 - 11:33am
Andrew EisenI love RPGs but I didn't much care for Tales of Symphonia. I didn't bother with its sequel.04/23/2014 - 11:21am
InfophileIt had great RPGs because MS wanted to use them to break into Japan. (Which had the side-effect of screwing NA PS3 owners out of Tales of Vesperia. No, I'm not bitter, why do you ask?)04/23/2014 - 10:52am
 

Be Heard - Contact Your Politician