No Inbox Left Behind

October 14, 2010 -

Okay, we readily admit to being virtually hypnotized by Christian game publisher Left Behind Games, even more so in light of the odd press releases the company has issued in the past couple of weeks, but their latest may take the cake.

Today, Left Behind detailed an upcoming email campaign that it says will eventually hit 7.77 million inboxes. The company added a “top-tier” email delivery service that will push output to 45,000 emails per hour. The campaign will leverage an “under-utilized” list of over 500,000 “Christian consumers accumulated since the release of the Left Behind Trivia Game, 7 years ago.”

Left Behind reports that similar campaigns waged in August and September saw 85% of opened emails resulting in “confirmation of interest in coupons and offers.”

The new email campaign, dubbed the “Panoptic(TM) email marketing campaign,” will run from November 1 through the start of 2011. Early results of the email blitz will be discussed in a November 16th webinar.

Left Behind says that its email campaigns are “compliant with the governing CAN-SPAM Act."


Comments

Re: No Inbox Left Behind

Gotta love marketing departments that don't have a clue.  This is a spam campaign, plain and simple.  The CAN-SPAM law might allow for it, but this is hypocritical behavior for a so-called "Christian" company.  The CAN-SPAM law's fines should be levied against them for every e-mail they send out to that "under-utilized" list.

The "Panoptic(TM) email marketing campaign" part of the article is likely this hideous-looking, scummy-looking site:

http://www.panopticmedia.com/

- Left4Dead

Why are zombies always eating brains? I want to see zombies that eat toes for a living. Undead-related pun intended.

- Left4Dead Why are zombies always eating brains? I want to see zombies that eat toes for a living. Undead-related pun intended.

Re: No Inbox Left Behind

Always look on the bright side of Spam.

Re: No Inbox Left Behind

Spam can be holy.. who knew....

Re: No Inbox Left Behind

I can't concentrate on the article, because apparently god didn't grant one of his pastors the grace to know how to use an apostrophe.

Truly, it is the devil's punctuation.

But hey, really, if Left Behind got all those users to agree to receive newsletters and deal offers in their email, it's fair game to use that list.  I don't think there's a statute of limitations on those "YES I would like to know more about your fine sofa" checkboxes, is there?

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Fangamer

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Fangamer

Re: No Inbox Left Behind

What got me distracted is the good Reverend's name: Bob Neal. As in: Neal, Bob. As in: Neal and Bob.

 
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MaskedPixelanteHyrule Warriors pre-order DLC appears to be live for all.12/28/2014 - 2:46pm
Matthew WilsonI meant from a organizational pov end users get it in contract, but any site that would want to use it for 2 factor would have to pay alot of money12/27/2014 - 5:35pm
IanCSMS is expensive? In what country? I get something stupid a month on my contract. I think it might even be unlimited.12/27/2014 - 5:32pm
Matthew WilsonI am still amazed that 2 factor authentication has not become the norm yet. I get sms is expensive, but Google authanacator api is free for any website to use.12/27/2014 - 5:11pm
PHX Corphttp://techcrunch.com/2014/12/27/anonymous-leaked-a-massive-list-of-passwords-and-credit-card-numbers/ Guys change your passwords: Anonymous Leaked A Massive List Of Passwords And Credit Card Numbers12/27/2014 - 3:25pm
Matthew WilsonThis is impressive video editing. basketball tricks with a basketball. https://www.youtube.com/watch?v=OhCQeFX9GSg#t=18112/27/2014 - 2:01pm
MaskedPixelanteDude was at the center of a pretty serious plagiarism scandal back in 2011, and it was widely known he ripped off other musical pieces well before that.12/27/2014 - 9:33am
Kajex@Masked Right, because his work actually composing music for several Metroid games necessitated plagiarism.12/27/2014 - 9:04am
MaskedPixelanteI can't believe Kenji Yamamoto got another job. Then again, his job on Smash was "musical arrangment", so copying other people's work is right up his alley.12/26/2014 - 9:31pm
Matthew Wilsonthe company that hosts it is a cyber security firm, and from what I understand it is the data they they see just shown publicly.12/26/2014 - 8:22pm
Wonderkarpa question about that website, Matthew...how does it know its a cyberattack or not12/26/2014 - 8:06pm
Matthew Wilsonfor those intreasted in seeing cyber attacks in real time check out this site. http://map.ipviking.com/12/26/2014 - 7:51pm
PHX Corp@MP you can add me on XBL and Nintendo Network if you want, I go under TrustyGem(Same gamertag as on Steam)12/26/2014 - 2:01pm
CMinerI blame North Korea.12/25/2014 - 11:49pm
MechaTama31For the last few weeks, the GP site fails to load about 2/3 of the times I try.12/25/2014 - 11:13pm
MaskedPixelanteOK, is GP having trouble loading for anyone but me?12/25/2014 - 9:21pm
Matthew Wilsonits a bunch of script kiddies. ddosing is one of the easiest thing to do,and most companies can not stop it sadly.12/25/2014 - 5:05pm
MaskedPixelanteI like Nintendo as much as the next person, they're pretty much the only company putting out the games I want to play, but that was pretty embarassing to have NNID go down due to overuse.12/25/2014 - 4:35pm
MaskedPixelanteSee? It's NOT a repeat of last year's fiasco.12/25/2014 - 4:22pm
PHX CorpLizard squad is responsible for The XBL/PSN shutdown https://www.youtube.com/watch?v=QSpZvsoWvig12/25/2014 - 4:17pm
 

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