Okay, we readily admit to being virtually hypnotized by Christian game publisher Left Behind Games, even more so in light of the odd press releases the company has issued in the past couple of weeks, but their latest may take the cake.
Today, Left Behind detailed an upcoming email campaign that it says will eventually hit 7.77 million inboxes. The company added a “top-tier” email delivery service that will push output to 45,000 emails per hour. The campaign will leverage an “under-utilized” list of over 500,000 “Christian consumers accumulated since the release of the Left Behind Trivia Game, 7 years ago.”
Left Behind reports that similar campaigns waged in August and September saw 85% of opened emails resulting in “confirmation of interest in coupons and offers.”
The new email campaign, dubbed the “Panoptic(TM) email marketing campaign,” will run from November 1 through the start of 2011. Early results of the email blitz will be discussed in a November 16th webinar.
Left Behind says that its email campaigns are “compliant with the governing CAN-SPAM Act."