The latest ad for Call of Duty: Black Ops, which features "common" people plugged into violent, war-based scenarios, is a little too realistic for one Atlantic columnist.
The ad in question is designed to allude to the interactivity of Black Ops and shows a young girl, a hotel concierge and other various people with normal jobs blasting away at unseen enemies with rocket launchers, shotguns and other weaponry. NBA star Kobe Bryant and late night host Jimmy Kimmel also make an appearance, before a tagline offers “There’s a Soldier in All of Us.”
Atlantic writer Sam Machkovech says that he “couldn't have asked for a more disappointing game-related ad,” adding that “These aren't the video games I play.” In clarifying how he views games, even violent ones, Machkovech offers that “Even at their highest levels of action and violence, video games play like sophisticated games of Cops & Robbers. They're silly…”
Regarding the Black Ops ad however, the author writes:
This ad equips people with real guns and simulates real-life, no-CGI combat. The thud of recoil, the screams of rockets, the dust of explosions... and the look of exasperation on that little, shotgun-wielding girl. The only things missing are the dead bodies on the receiving ends of each bullet and blast.
Machkovech finished by stating that Activision's ad "comes closer to selling real death than any video game possibly could.”