Christian game publisher Left Behind Games announced that it has snatched up 16.711 million radio listening impressions in order to kick off a radio ad campaign for the holidays that begins today and runs through December 26.
The ads promote Left Behind’s Charlie Church Mouse and Left Behind 3: Rise of the Antichrist games and will appear in 30-second (MP3), 60-second (MP3) and 90-second incarnations (MP3). The ads feature two woman discussing “cool Christian games,” that are “less violent than the Star Wars games.” The women are so excited they “can’t wait” to post about the games on Facebook.
In a recently aired online webinar, CEO Troy Lyndon stated that a commercial for airing on YouTube, television and in movie theaters was just about done and it should begin appearing around December 1. The ad will be aired in markets with television shows that match Left Behind’s target demographic.
To demonstrate the non-violent aspect of its games, Left Behind offered a quote from Beverly LaHaye of Concerned Women for America, who stated, “After watching the Left Behind game for 3 hours, I can feel comfortable and be pleased to hand this game to my grandson.”
The radio impressions will be utilized as part of three broadcasting agreements Left Behind signed with "Christian radio giant" Salem Communications Corp.
In a section of its redesigned website in which Left Behind offers to help with local fund raising programs, Lyndon claimed that, “So far, over 1,000 gamers have received Christ while playing our games and visiting our evangelistic website.”
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