Poll: Books and Games Top Holiday Buyers' Lists

November 23, 2010 -

According to a new Harris Poll, over half of Americans (53 percent) say they are planning to purchase toys as gifts this year while two in five (40 percent) say they will not purchase toys and 7 percent are not sure. Three-quarters of those surveyed in a household with children (73 percent) say they will purchase toys as gifts this year. I feel sorry for the one-fourth of those kids who live in those other households. These are just some of the results of a special Harris Poll of 3,084 adults surveyed online between October 11 - 18, 2010.

The economy is still taking its toll on holiday spending, no matter what people are planning on buying. While more than two in five toy purchasers (44 percent) say their spending will be no different than last year, over one-third (37 percent) say they will spend less than they did last year while 15 percent say they will spend more than they did last year. Among those toy purchasers with a child in the household, almost one-quarter (23 percent) said they will spend more than they did last year, over one-third (36 percent) said their spending will be no different and two in five (41 percent) said they will spend less than they did last year.

Books, video games and board games are the top purchases this year, according to the polling data. Two in five toy purchasers (43 percent) will purchase children's books, one-third will buy games for consoles (32 percent) and board games (32 percent). Three in ten (29 percent) will purchase arts and crafts, while one-quarter (26 percent) will buy dolls as gifts. One in five will each purchase building blocks and bricks (22 percent), sports equipment (21 percent) and handheld electronic games (20 percent) while 13 percent will purchase game consoles.

Men are more likely to purchase games for consoles (36 percent vs. 27 percent of women), video game consoles (16 percent vs. 9 percent) and sports equipment (29 percent vs. 12 percent).

Find out more at harrisinteractive.com.


 
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InfophileI know the ZE series was in the red in Japan, but international series boosted it to profitability. That may not mean it's more profitable in the west, but it does mean ZE3 wouldn't exist without the western market.07/04/2015 - 7:54am
Consterwhy aren't "Video game players" an option on the poll? :P07/04/2015 - 5:19am
Andrew EisenThat was quick! Pretty accurate cosplay of the new Ghostbuster uniform and proton pack: https://twitter.com/mirabellemusing/status/61673135125394227207/03/2015 - 6:23pm
Matthew Wilson@mast I dont know, but I do know it got a cult fallowing here.07/03/2015 - 6:22pm
MastermuneWasn't the Zero Escape series more popular here than in Japan?07/03/2015 - 6:19pm
Matthew Wilson@mast given the game was revealed in the US, I wouldnt be shocked if it was released at the same time.07/03/2015 - 6:15pm
MastermuneI don't trust the big AAA worldwide simultaneous releases though.07/03/2015 - 5:57pm
Mastermune@Infophile I have come to the conclusion that smaller games like zero escape, JRPG's and the like are actually worth preordering sinc they are limited quantities and since they usually release in japan first we know if there are any issues.07/03/2015 - 5:56pm
Infophile@Matthew! Awesome news. I'd preorder on that shout alone if I didn't have a policy against preordering anymore.07/03/2015 - 5:16pm
Matthew Wilsonzero escape 3 was announced today.07/03/2015 - 4:21pm
Matthew Wilson@pnx I am guessing a ddoss since that is what happened to neogaf, but sony needs to do a investment in psn as a whole. steam is still the most reliable and fastest digital platform I use.07/03/2015 - 3:06pm
PHX Corphttp://www.vg247.com/2015/07/03/psn-is-down-sony-investigating/ not again: PSN is down, Sony investigating07/03/2015 - 3:04pm
Matthew Wilsonhttp://www.vg247.com/2015/07/03/digital-extremes-trespasser-keystone-pc/ if true, this is funny and embarrassing for Digital Extremes. companies need too have better security.07/03/2015 - 2:57pm
Matthew Wilsonhttp://www.gamespot.com/videos/the-point-destiny-the-hardcore-gamers-slot-machine/2300-6425852/ this is very good, and well researched.07/03/2015 - 12:41pm
InfophileOther features to become standard: The ability to remap controls however the hell I want. Quicksave at any time (especially for handheld and mobile games). Plus everything Andrew said07/03/2015 - 10:43am
InfophileRegion-freeing becomes tricky for games with a strong online component though, especially when the servers are run by different branches in different regions.07/03/2015 - 10:41am
InfophileI'm in favor of getting rid of region-locking for any purchased games. I can understand an exception for free, ad-supported games, as many ads are only relevant in certain regions, and it's a ridiculous hassle to get ads for all regions.07/03/2015 - 10:40am
PHX Corphttp://kotaku.com/payday-2-has-been-broken-on-xbox-one-for-three-weeks-1715384186 Payday 2 Has Been Broken On Xbox One For Three Weeks07/03/2015 - 8:44am
Matthew Wilsonhttps://www.reddit.com/r/OutOfTheLoop/comments/3bxduw/why_was_riama_along_with_a_number_of_other_large/ here is a more complete acount of whats going on.07/03/2015 - 1:32am
Matthew Wilsonredit is on fire right now. most subreddits have been set to private.07/03/2015 - 1:24am
 

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