Poll: Books and Games Top Holiday Buyers' Lists

November 23, 2010 -

According to a new Harris Poll, over half of Americans (53 percent) say they are planning to purchase toys as gifts this year while two in five (40 percent) say they will not purchase toys and 7 percent are not sure. Three-quarters of those surveyed in a household with children (73 percent) say they will purchase toys as gifts this year. I feel sorry for the one-fourth of those kids who live in those other households. These are just some of the results of a special Harris Poll of 3,084 adults surveyed online between October 11 - 18, 2010.

The economy is still taking its toll on holiday spending, no matter what people are planning on buying. While more than two in five toy purchasers (44 percent) say their spending will be no different than last year, over one-third (37 percent) say they will spend less than they did last year while 15 percent say they will spend more than they did last year. Among those toy purchasers with a child in the household, almost one-quarter (23 percent) said they will spend more than they did last year, over one-third (36 percent) said their spending will be no different and two in five (41 percent) said they will spend less than they did last year.

Books, video games and board games are the top purchases this year, according to the polling data. Two in five toy purchasers (43 percent) will purchase children's books, one-third will buy games for consoles (32 percent) and board games (32 percent). Three in ten (29 percent) will purchase arts and crafts, while one-quarter (26 percent) will buy dolls as gifts. One in five will each purchase building blocks and bricks (22 percent), sports equipment (21 percent) and handheld electronic games (20 percent) while 13 percent will purchase game consoles.

Men are more likely to purchase games for consoles (36 percent vs. 27 percent of women), video game consoles (16 percent vs. 9 percent) and sports equipment (29 percent vs. 12 percent).

Find out more at harrisinteractive.com.


 
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james_fudgeI'm a huge Dark Souls fan :)09/16/2014 - 1:13pm
james_fudgeThe first part of Dark Souls is pretty easy.09/16/2014 - 1:13pm
Neeneko@AE - it is still better then Return of Kings. I wonder if they know each other...09/16/2014 - 1:05pm
Neeneko@IanC - well, considering their entire goal is disseminating information, it kinda makes sense.09/16/2014 - 1:04pm
Andrew EisenThat depends on how much longer before YOU start getting good!09/16/2014 - 12:31pm
MaskedPixelanteSo, I've been stuck in the opening section of Dark Souls for about two years now... how much longer before it starts getting good?09/16/2014 - 12:29pm
Michael ChandraI was wondering the same thing while reading it.09/16/2014 - 11:44am
james_fudgeSadly, no.09/16/2014 - 11:17am
Andrew EisenThat's a satire site, like the Onion, right? Please? Please tell me that's a satire site?09/16/2014 - 11:10am
james_fudgehis readers are.09/16/2014 - 10:36am
IanCWikileaks will jump on any agenda for publicity.09/16/2014 - 10:22am
NeenekoWow. This is the first I have heard of the guy. What a jerk.09/16/2014 - 10:14am
quiknkoldmaskedpixelante : Milo Yiannopolous isnt really old.09/16/2014 - 9:57am
MaskedPixelanteBreitbart in a nutshell: Racist old white men saying stupid things.09/16/2014 - 9:54am
james_fudgequiknkold, that's bile. Read the comments and you'll get a taste of that site's audience.09/16/2014 - 9:17am
ZippyDSMleeSo gamer gate will be know as the time all the 13 year old sexist racists assholes came out of the wood work and attacked anything with more brains than themsevles. 0_o09/16/2014 - 9:09am
E. Zachary KnightAwwwww. I feel so special. I have someone on Twitter shaming me for being anti-gamergate.09/16/2014 - 9:06am
quiknkoldhttp://www.breitbart.com/big-hollywood/2014/09/15/the-gamergate-movement-is-making-terrific-progress-don-t-stop-now09/16/2014 - 8:54am
james_fudgeme either.09/16/2014 - 8:54am
E. Zachary KnightI understand what Wikileaks twitter was getting at, but I have no clue what that article was getting at.09/16/2014 - 8:45am
 

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