GDC China organizer UBM has finally won a lawsuit it filed in 2009 against the Publishers Association of China Game Publication Committee (CGPA) related to the annual Chinese game developers event.
CGPA and partner Beijing Howell International Trade Fair Co. Ltd, were accused in the lawsuit of unfair competition, false promotion, and commercial slander. The entities first worked together on GDC China 2007, but after a falling out CGPA and Howell decided to create a rival event with a similar name the following year called China Game Developers Conference. The companies also claimed to be the true organizer of the 2007 event, which did not sit well with UBM.
UBM further alleged that this rival event had attempted to block its members from participating in GDC China, and engaged in what it called "misleading promotion."
Last week a Chinese court ruled that CGPA had been a "supporting unit" to GDC China 2007, and not an organizer. By proclaiming that it had been a key organizer, the court determined that the company had engaged in "abuse of power," and had violated China's PRC Anti-unfair competition law.
The court issued a cease and desist order against both companies to quell " negative activities" towards the upcoming GDC China 2010 event, which opens in Shanghai on December 5.