1C on Steam v. Retail

November 30, 2010 -

Darryl Still, international publishing director for PC publisher 1C, writes an editorial in response to an MCVUK report ("Retailers blow off Steam") where brick and mortar games retailers in the UK said that they might ban games that have support for Steam built into them.

In his editorial for MCV, Still talks about how his company had the foresight to see three years ago that owning the digital rights to the games it publishes was important. At that time 1C decided that it needed to secure the digital rights to all the games it publishes. That decision has been very lucrative for the company.

But the most important take-away from this editorial is that 1C makes more money via digital distribution than it does at traditional retail, and the experience, turn-around time and costs of doing business are much more reasonable.

Here's an interesting bit on how retail does not go the extra mile for some publishers:

 

What is more surprising is the reaction of retail now. I have read it described as the reaction of a small child who threw his toy away because he no longer wanted it, but started screaming as soon as another child picked it up to play with. The metaphor works perfectly, especially in the light of the excuse I heard on numerous occasions.

'There is no demand' went the mantra. But is this really true? Not in our experience.

I remember fondly the meeting in my office with a red-faced publisher who was explaining why their initial order from a major retailer for one of our new releases was just 30 units. At the time I had my browser open on the Steam product data page, which updates sales numbers every few minutes.

"They have taken one unit for each of their top 30 stores" he told me. "There is just no demand from their customers."

I glanced at my screen, hit refresh and advised him: "In the time it’s taken you to tell me that there is no demand, Steam has sold 45 units."

You can read the rest here. Honestly it’s obvious to everyone except traditional retailers that the future is in digital distribution, and banning Steam-powered games won't change that.


Comments

Re: 1C on Steam v. Retail

Please see: http://en.wikipedia.org/wiki/The_Fox_and_the_Grapes. I think this sums it up nice.

 
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Andrew EisenGoth - By the by, you know how GamerGate doesn't like being painted with a broad brush? Well, I hate to speak for anyone but myself but I'm pretty confident in saying we feminists don't care for it much either.06/30/2015 - 4:10pm
Andrew EisenWell of course. Being a feminist doesn't mean rape can never be depicted in fiction.06/30/2015 - 4:03pm
InfophileIn fiction, it depends on the context. It's very easy to get "wrong," but there are cases where feminists have approved of how it's been shown (eg. the scene with Honor Harrington in the new compilation comic)06/30/2015 - 4:02pm
Andrew EisenThat would be an interesting alternate film though. Ray became a Ghostbuster to get rid of the spooks that had been sexually assaulting him.06/30/2015 - 4:00pm
Andrew EisenHe's not powerless against ghosts. That's very firmly established by that point in the movie.06/30/2015 - 3:57pm
Andrew EisenSo, if in the new movie, McCarthy or one of the other Ghostbusters has a dream where a pretty ghost goes down on her, I don't predict outrage (other than from those silly random no-name numbnuts on Twitter).06/30/2015 - 3:56pm
Goth_SkunkDream or not, it's still a scene that depicts a victim powerless to stop his attacker from engaging in an act of sex upon him. Even if he enjoys himself, it's technically rape. Hypothetically, he could feel traumatized afterwards.06/30/2015 - 3:55pm
Andrew EisenWell, he could always, you know, grab a proton pack and bust that rapey ghost! But again, it's still pretty clearly a dream.06/30/2015 - 3:53pm
ZippyDSMleeSo what dose GG stand for if its not been taken over my bigots??06/30/2015 - 3:52pm
Goth_SkunkI am assuming he's powerless to stop it, yes. I have no reason to believe a ghost would find itself in any way obligated to obey laws of corporeal beings. And it's not just about consent, but also about the means to stop the person engaging the sex.06/30/2015 - 3:51pm
Andrew EisenRape in real life? Absolutely (though "tizzy" isn't the right word). In fiction? Depends on how it's used.06/30/2015 - 3:50pm
Infophile"...it's rape. And that tends to send feminists into a tizzy." You say that as if rape isn't something to get into a tizzy about.06/30/2015 - 3:48pm
Andrew EisenBesides, it's pretty clearly a dream. Ray and the ghost are in some unknown bedroom. Then it cuts to Ray and the other guys in the firehouse beds with Ray rolling over in his sleep and falling off the bed. Looks like Egon is having a weird dream too.06/30/2015 - 3:46pm
Andrew EisenYou're assuming he's powerless to stop it. Maybe saying "no" or something would have stopped the ghost. Anyway, so, in your opinion, sex (oral or otherwise) is rape unless there's explicit consent?06/30/2015 - 3:44pm
Goth_SkunkBut, to be completely fair, that fact never dawned on me until 15 minutes ago.06/30/2015 - 3:43pm
Goth_SkunkAbsolutely. He doesn't consent, and is powerless to stop it because his attacker isn't corporeal. The fact that he's enjoying himself does not change the fact that it's technically rape.06/30/2015 - 3:42pm
Andrew EisenAlways came off as a dream to me.06/30/2015 - 3:40pm
Andrew EisenThat scene really reads to you like Stantz was being raped?06/30/2015 - 3:39pm
Andrew EisenAlso a pic of Wiig wearing the pack in street clothes!06/30/2015 - 3:37pm
Goth_SkunkBecause at the end of the day, after you dig through all the comedic undertones, it's rape. And that tends to send feminists into a tizzy.06/30/2015 - 3:37pm
 

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