FTC Wants 'Opt Out' Function on Social Networking Advertising

December 1, 2010 -

Ars Technica reports that the Federal Trade Commission has released a report (PDF) that urges social networks to offer an "opt out" on behaviorial advertising. The "Opt Out" would serve users much like the "Do Not Call" list aids telephone customers.. at least in theory. The difference between the "Do Not Call" list and an Opt Out option on social networks is that the social network owners would have to provide the option on-site. This proposed list, according to Ars Technica, would be maintained via cookies. A sliver of the report:

"The most practical method of providing uniform choice for online behavioral advertising would likely involve placing a setting similar to a persistent cookie on a consumer's browser and conveying that setting to sites that the browser visits, to signal whether or not the consumer wants to be tracked or receive targeted advertisements."

The report urges social networks to provide more security when it comes to user data and offer simplified privacy rules as well. The FTC says that these things could be implemented by industry standards or through legislation, but there needs to be enforcement and compliance.

Right now the FTC is soliciting public comment on the topic.

Source: Ars

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Re: FTC Wants 'Opt Out' Function on Social Networking ...

Facebook is notorious for running ads for dating sites, even to users who are not listed as single (Facebook's own policy says dating sites are only allowed to be shown to single users only, many ads get around it simply by not classifying themselves as dating ads)

I've also seen many ads that can be offensive to non-christians (e.g. "Jesus is the way")

岩「if Phyllis Schlafly wants to undo Women's Rights, she should lead by example and get back in the kitchen」

岩「…I can see why Hasselbeck's worried about fake guns killing fake people. afterall, she's a fake journalist on a fake news channel」

 
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E. Zachary KnightA woman author shares her experience submitting her manuscript to publishing agents under a man's name. http://jezebel.com/homme-de-plume-what-i-learned-sending-my-novel-out-und-172063762708/04/2015 - 1:21pm
james_fudgeme either. They are rolling it out in phases.08/04/2015 - 12:41pm
Big PermI haven't got my notification yet, even though I reserved it the day the pop up came.08/04/2015 - 12:27pm
james_fudgeThanks Matthew. I have not yet installed Windows 10, but the complaints about it have been minimal.08/04/2015 - 12:19pm
benohawkhttp://goo.gl/6yZ7EO suggests you can kill it all, but I haven't tested it on my system as of yet. And I wouldn't recommend digging in the registry or playing around withdisabling services for most users08/04/2015 - 12:18pm
Matthew Wilsonyes you can turn it off08/04/2015 - 12:15pm
james_fudgeCan you completely disable it though? I think you can minimize what it collects.08/04/2015 - 12:06pm
benohawkThe Win 10 data collection sounds scary, but I think it would be just too much data to be useful08/04/2015 - 11:57am
benohawkNo need to apologize Big Perm08/04/2015 - 11:55am
benohawkThe changing to 0 only being a 1 was local security policy change, not the reghack08/04/2015 - 11:49am
Big PermSorry Beno, it looks like you're right.08/04/2015 - 11:49am
Big PermFrom what I've heard (and obviously I could be wrong here), but I hear even setting it to "0" in the registry will only change to "1" or "Basic" collection. I'll try to find the article I got this from08/04/2015 - 11:40am
benohawkBig Perm, you can disable telemetry, just not through the gui. It's a matter of adding a registry key and disabling a couple services08/04/2015 - 11:34am
Big PermBlazers w/ t-shirts trigger me. This madness must be stopped08/04/2015 - 10:36am
PHX Corphttps://twitter.com/JimSterling Jim Sterling's commentary of the Xbox Gamescom event08/04/2015 - 9:34am
Big PermI'm talking about not being able to fully disable telemetry unless you have Enterprise software. It's just creepy to me08/04/2015 - 9:31am
TechnogeekBig Perm: If you're talking about the image I think you are, then no, not really. The claims it makes are, at best, extremely misleading in many instances.08/04/2015 - 9:28am
E. Zachary KnightBig Perm, That would make logical sense, so of course YouTube would not allow you to set your subscription page as the home page.08/04/2015 - 9:14am
Big PermBy the way. Anyone else kind of spooked by Microsofts data collection that's being reported about Win10? Thinking of finally trying a linux box for general use and Windows for gaming only08/04/2015 - 8:59am
Big PermCan you set youtube to load subs instead of recommendations first?08/04/2015 - 8:54am
 

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