FTC Wants 'Opt Out' Function on Social Networking Advertising

December 1, 2010 -

Ars Technica reports that the Federal Trade Commission has released a report (PDF) that urges social networks to offer an "opt out" on behaviorial advertising. The "Opt Out" would serve users much like the "Do Not Call" list aids telephone customers.. at least in theory. The difference between the "Do Not Call" list and an Opt Out option on social networks is that the social network owners would have to provide the option on-site. This proposed list, according to Ars Technica, would be maintained via cookies. A sliver of the report:

"The most practical method of providing uniform choice for online behavioral advertising would likely involve placing a setting similar to a persistent cookie on a consumer's browser and conveying that setting to sites that the browser visits, to signal whether or not the consumer wants to be tracked or receive targeted advertisements."

The report urges social networks to provide more security when it comes to user data and offer simplified privacy rules as well. The FTC says that these things could be implemented by industry standards or through legislation, but there needs to be enforcement and compliance.

Right now the FTC is soliciting public comment on the topic.

Source: Ars

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Re: FTC Wants 'Opt Out' Function on Social Networking ...

Facebook is notorious for running ads for dating sites, even to users who are not listed as single (Facebook's own policy says dating sites are only allowed to be shown to single users only, many ads get around it simply by not classifying themselves as dating ads)

I've also seen many ads that can be offensive to non-christians (e.g. "Jesus is the way")

岩「if Phyllis Schlafly wants to undo Women's Rights, she should lead by example and get back in the kitchen」

岩「…I can see why Hasselbeck's worried about fake guns killing fake people. afterall, she's a fake journalist on a fake news channel」

 
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Matthew WilsonI meant from a organizational pov end users get it in contract, but any site that would want to use it for 2 factor would have to pay alot of money12/27/2014 - 5:35pm
IanCSMS is expensive? In what country? I get something stupid a month on my contract. I think it might even be unlimited.12/27/2014 - 5:32pm
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Matthew WilsonThis is impressive video editing. basketball tricks with a basketball. https://www.youtube.com/watch?v=OhCQeFX9GSg#t=18112/27/2014 - 2:01pm
MaskedPixelanteDude was at the center of a pretty serious plagiarism scandal back in 2011, and it was widely known he ripped off other musical pieces well before that.12/27/2014 - 9:33am
Kajex@Masked Right, because his work actually composing music for several Metroid games necessitated plagiarism.12/27/2014 - 9:04am
MaskedPixelanteI can't believe Kenji Yamamoto got another job. Then again, his job on Smash was "musical arrangment", so copying other people's work is right up his alley.12/26/2014 - 9:31pm
Matthew Wilsonthe company that hosts it is a cyber security firm, and from what I understand it is the data they they see just shown publicly.12/26/2014 - 8:22pm
Wonderkarpa question about that website, Matthew...how does it know its a cyberattack or not12/26/2014 - 8:06pm
Matthew Wilsonfor those intreasted in seeing cyber attacks in real time check out this site. http://map.ipviking.com/12/26/2014 - 7:51pm
PHX Corp@MP you can add me on XBL and Nintendo Network if you want, I go under TrustyGem(Same gamertag as on Steam)12/26/2014 - 2:01pm
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MaskedPixelanteOK, is GP having trouble loading for anyone but me?12/25/2014 - 9:21pm
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MaskedPixelanteI like Nintendo as much as the next person, they're pretty much the only company putting out the games I want to play, but that was pretty embarassing to have NNID go down due to overuse.12/25/2014 - 4:35pm
MaskedPixelanteSee? It's NOT a repeat of last year's fiasco.12/25/2014 - 4:22pm
PHX CorpLizard squad is responsible for The XBL/PSN shutdown https://www.youtube.com/watch?v=QSpZvsoWvig12/25/2014 - 4:17pm
IanCOh shut up bitching about Nintendo. At least they advised people to downloading updates before the big day. Sony/MS? Not a peep.12/25/2014 - 3:50pm
 

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