Publishers Clearing House Buys Adver-Games Developer

December 9, 2010 -

Publishers Clearing House did something bizarre this week and it did not involve a gigantic check. The sweepstake company and magazine seller bought Funtank, an online video game company that is best known for creating advertising-based games (adver-games) for companies such as Trident, Walt Disney, and Toyota.

Financial terms related to the acquisition were not disclosed but we do know that Funtank co-founders James Baker and Scott Tannen will continue to run the company.

While the motives for this purchase are not fully understood, one could guess that Publishers Clearing House is looking for new and exciting ways to engage people on the Internet and get them to buy whatever their marketing partners are pushing to them. Since gaming is second only to social networking according to Nielsen, the deal makes a lot of sense.

"PCH is really well known for making dreams come true and for our big sweepstakes," Josh Glantz, vice president and general manager of Publishers Clearing House Online tell WSJ. He sees the video game space as "a new opportunity to have that winning experience."

Source: WSJ


 
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Should ‘sexism’ factor into a video game’s rating?:

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MaskedPixelantehttp://gamasutra.com/blogs/PugetAlain/20141118/230420/Nearly_Ripped_off_to_death_by_a_publisher__Get_better_by_yourself_and_wait_for_justice_Maybe.php Topware screws over an indie studio because they can.11/20/2014 - 5:01pm
Andrew EisenAre you SURE you provided the right link?11/20/2014 - 4:59pm
prh99And yeah that sucks, especially when bonuses are tied to it, but that more a problem with crappy publisher policies and scoring in general than any discussion on what may or may no be sexism in games.11/20/2014 - 4:59pm
prh99But no one is on their legislative high horse or on the litigation war path, for that matter. The biggest effect is that a reviewer might give it a lower score and drag down their meta critic ranking.11/20/2014 - 4:56pm
Wonderkarpyup11/20/2014 - 4:51pm
Andrew EisenOh for crying out loud. Wonderkarp, I apologize for how rude this question is but seriously, did you actually read that article?11/20/2014 - 4:47pm
Wonderkarpits a stigma. people in power hear this crap and start getting on their legislative high horse. but I feel like we've already paid too much attention too a demo.11/20/2014 - 4:46pm
Andrew EisenHarm gaming how?11/20/2014 - 4:35pm
Wonderkarpcause it gets parroted around and is used by people to harm gaming like Jack Thompsons did with Violence. http://www.themarysue.com/pokemon-oras-sexism/ here's the article.11/20/2014 - 4:28pm
Andrew EisenNo idea why such an opinion would upset or irk you so I'd be interested in reading it. Got a link?11/20/2014 - 4:13pm
Wonderkarplook deep for it....reaching much. those kinds of people are what urk me.11/20/2014 - 4:07pm
WonderkarpI got upset the other day when a known feminist blog wrote a large article on how the demo to Pokemon Omega Ruby was Sexist cause you couldnt play as a girl. It was a Demo....who cares? but they went off on how Pokemon in general is sexist but you gotta11/20/2014 - 4:06pm
Andrew EisenHere's the panel that Sarkeesian quote from earlier comes from. Amazing what the proper context does, isn't it? https://www.youtube.com/watch?v=e0qxtKz2vZw11/20/2014 - 3:32pm
NeenekoSomething to keep in mind, we tend to look at physics as 'hard', but math and physics are trivial compared to soc/psych (I have worked in both), but FEELS like it should be simplier.11/20/2014 - 3:17pm
NeenekoI think what tends to make discussing sexism in games difficult is scale, the issues tend to be systemic in nature, but bite sized examples are not... and the systemic part ties into a lot of dry academic stuff requiring domain knowledge not everyone has.11/20/2014 - 3:16pm
Wonderkarpand I jumped for joy when the Cogs went multigendered in GOW. but I also like male protagonists like Kratos or Nathan Drake or Link.11/20/2014 - 2:58pm
Wonderkarp..it needs female options. thats why I prefer biowares games. My Shepard was female(Jennifer Hale <3) and my skyrim player was female. I prefer female characters. But I dont think its a sexism issue. More and more females are coming.11/20/2014 - 2:55pm
WonderkarpMonte, I would argue that with Tomb Raiders sales....remember me though....personally I like games with character customization. I was one of those people miffed at ACUnity over no female assassins. if you give us customization, unless its a sports game..11/20/2014 - 2:53pm
Matthew WilsonI argue it hass less to do with femalw lead, and more to do with marketing and game quality. remember me did not sell bad becouse of a female lead, it was a bad game.11/20/2014 - 2:48pm
MonteWonderKarp, Games with female protgonists have a much harder time. Many publishers shy away from them because they don't think they will sell and many games that do get greenlit wind up getting less marketting or downplay the females in their marketting.11/20/2014 - 2:44pm
 

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