Publishers Clearing House Buys Adver-Games Developer

December 9, 2010 -

Publishers Clearing House did something bizarre this week and it did not involve a gigantic check. The sweepstake company and magazine seller bought Funtank, an online video game company that is best known for creating advertising-based games (adver-games) for companies such as Trident, Walt Disney, and Toyota.

Financial terms related to the acquisition were not disclosed but we do know that Funtank co-founders James Baker and Scott Tannen will continue to run the company.

While the motives for this purchase are not fully understood, one could guess that Publishers Clearing House is looking for new and exciting ways to engage people on the Internet and get them to buy whatever their marketing partners are pushing to them. Since gaming is second only to social networking according to Nielsen, the deal makes a lot of sense.

"PCH is really well known for making dreams come true and for our big sweepstakes," Josh Glantz, vice president and general manager of Publishers Clearing House Online tell WSJ. He sees the video game space as "a new opportunity to have that winning experience."

Source: WSJ


 
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E. Zachary KnightFor those curious, that timeline came from Destructoid: http://www.destructoid.com/tomm-hulett-s-unified-mario-timeline-theory-288472.phtml03/04/2015 - 8:11pm
WymorenceJeez, who'd have thought Yoshi doing a good deed was the reason for everything in Mushroom Kingdom being so screwed up...?03/04/2015 - 7:49pm
prh99The most popular games on Steam for 2014 http://bit.ly/1zLE0r403/04/2015 - 7:47pm
Papa MidnightWow, EZK. Oh my goodness, that timeline is huge.03/04/2015 - 6:59pm
E. Zachary KnightIt's the Super Mario timeline. https://dl.dropboxusercontent.com/u/386496/smbTimeline_huge.png03/04/2015 - 6:49pm
prh99There are the various URL shortening services.03/04/2015 - 6:45pm
WymorenceIronic that they're releasing a game about cops and robbers in essence while they don the "extortionist" mask...03/04/2015 - 6:38pm
james_fudgeI'm not a miracle worker :)03/04/2015 - 6:09pm
Craig R.That link is still awful due to the fact that the entire article title is part of the URL :P03/04/2015 - 6:00pm
MonteI'm really waiting to see more publishers get serious backlash for those horrible DLC practices03/04/2015 - 5:48pm
MonteBattlefield with prioty servers for those that pay... sounds like EA wasn't a big supporter of Net Neautrality03/04/2015 - 5:47pm
PHX Corp@james_fudge thanks03/04/2015 - 5:28pm
james_fudgePHX Corp. I shortened your link for you03/04/2015 - 5:18pm
Andrew EisenAgain, folks, please oh pretty please remove all that extraneous crap from the ass end of any links you wish to share. Everything from the "?" and on can be removed.03/04/2015 - 4:31pm
PHX Corphttp://www.destructoid.com/prepare-to-pay-full-price-twice-to-unlock-all-of-battlefield-hardline-s-exclusive-features-288492.phtml Prepare to pay full price twice to unlock all of Battlefield Hardline's exclusive features03/04/2015 - 4:26pm
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WonderkarpNobody cares about Wu, IanC. Moving on. Anybody playing DBX? I'm loving the hell out of it.03/04/2015 - 4:07pm
MechaCrashBecause of course NOW all the threats and harassment are real and neither false flags nor publicity stunts. Gee, I wonder what's different about all the other times Wu got harassed! Gosh, sure is a mystery!03/04/2015 - 3:52pm
ZippyDSMleeSince I dumped the escapist I need a good game site, is there anything worth while anymore?03/04/2015 - 3:48pm
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