Publishers Clearing House Buys Adver-Games Developer

December 9, 2010 -

Publishers Clearing House did something bizarre this week and it did not involve a gigantic check. The sweepstake company and magazine seller bought Funtank, an online video game company that is best known for creating advertising-based games (adver-games) for companies such as Trident, Walt Disney, and Toyota.

Financial terms related to the acquisition were not disclosed but we do know that Funtank co-founders James Baker and Scott Tannen will continue to run the company.

While the motives for this purchase are not fully understood, one could guess that Publishers Clearing House is looking for new and exciting ways to engage people on the Internet and get them to buy whatever their marketing partners are pushing to them. Since gaming is second only to social networking according to Nielsen, the deal makes a lot of sense.

"PCH is really well known for making dreams come true and for our big sweepstakes," Josh Glantz, vice president and general manager of Publishers Clearing House Online tell WSJ. He sees the video game space as "a new opportunity to have that winning experience."

Source: WSJ


 
Forgot your password?
Username :
Password :

Poll

How do you feel about Amazon buying Twitch?:

Shout box

You're not permitted to post shouts.
AvalongodWhether you approve of Sarkeesian's view or not, no woman deserves to be the target of that kind of harassment and it won't stop until men tell each other it's not appropriate under any circumstance.08/28/2014 - 8:44pm
AvalongodI'm guessing the twitter account was a troll, but come on, I'm sorry, it's just disgusting someone is saying those things to Sarkeesian whether serious or a joke.08/28/2014 - 8:43pm
ZippyDSMleesocial movement that is bringing most of these issue to the spot light to be nothing but trend mongering white knighting bullies who are not much better than the hateful moronic bullies on the other side.08/28/2014 - 5:20pm
ZippyDSMleereflects the world we live in while the rest is the worst stuff that should be focused on. Leaving whats reflected in the same boat as everything else that's exaggerated and skewed by media/fiction and happliy consumed by current society. I find the socia08/28/2014 - 5:20pm
ZippyDSMleemales live off the power fantasy but once you realize as a male you will never reach what fiction or media calls perfect it demoralizes you just the same. And I would not call female negative stereotypes rampant and out of control not when 70-80% of it re08/28/2014 - 5:19pm
ZippyDSMleeNot saying that there is not a difference in the treatment of males and females in media, but males are begin painted as near perfect superhumans with cliched flaws it dose as much damage to the psyche as how females are treated. Sure you could claim that08/28/2014 - 5:19pm
ZippyDSMleeNeeneko:As I said if you do not 100% belive it then you are a Neanderthal. Theres more gray to everything than black and white.08/28/2014 - 1:27pm
NeenekoMeh, the "PCism" is just trotted out when people do not know their place and dare to complain about things the speakers think are fine. How dare people complain about how they are treated/portrayed, it is not like it bother us, our feelings matter!08/28/2014 - 1:13pm
ZippyDSMleeNeeneko I do not think its against feminism but rather against PCisim’s and that most things are offensive since if you do not believe that you are a Neanderthal that beats women,ect..08/28/2014 - 12:48pm
Neenekocomplete with the standard 'she is a lying and attacking the game industry! threats are wrong but she did it to herself' comments.08/28/2014 - 11:28am
Neenekosad, but not surprising. the backlash against feminism has been growing the last few years.08/28/2014 - 11:25am
PHX Corphttp://www.rawstory.com/rs/2014/08/27/feminist-video-game-critic-forced-to-leave-her-home-after-online-rape-and-death-threats/ Feminist video game critic forced to leave her home after online rape and death threats08/28/2014 - 9:43am
Uncharted NEShttp://kotaku.com/once-again-atlus-doesnt-want-you-to-spoil-the-new-pers-162782610808/28/2014 - 5:17am
Uncharted NESOnce Again, Atlus Doesn't Want You to Spoil the New Persona08/28/2014 - 5:16am
lomdrPretty much, Andrew. And hell, it helps that it is a bit reasonably priced too. $8 for 1, $12 for both at once08/28/2014 - 3:43am
Andrew EisenMP - Probably not and for good reason. That term holds a lot of deserved negative baggage.08/27/2014 - 10:02pm
Uncharted NESApprently there is still a classic mode, but...08/27/2014 - 9:34pm
MaskedPixelanteSo, there's been massive positive reception to the Mario Kart 8 DLC bundle. Somehow, I doubt it would have gotten as much positive buzz if they called it a "Season Pass".08/27/2014 - 9:34pm
Uncharted NEShttp://m.pcgamer.com/2014/08/27/quake-live-makes-newbie-friendly-changes-in-latest-update-people-get-mad/08/27/2014 - 9:19pm
Uncharted NESQuake Live makes newbie-friendly changes in latest update, people get mad.08/27/2014 - 9:19pm
 

Be Heard - Contact Your Politician