UFC Sues Ubisoft Over Kinect Fighting Game Catchphrase

December 10, 2010

The Ultimate Fighting Championship filed a lawsuit on Thursday against publisher Ubisoft, claiming that the packaging for its new Kinect fighting game, Fighters Uncaged, infringes on the trademarks of the UFC. Attorneys (Lewis and Roca LLP) for UFC parent company Zuffa LLC charged that the phrase on the back-cover of the new Ubisoft game for the Xbox 360 is an infringement of its trademark.

The offending phrase is "Become the ULTIMATE FIGHTING weapon!"

Zuffa's lawyers claim that the phrase is nearly identical to the UFC’s trademarked Ultimate Fighting name. It may also confuse consumers who are looking for the company's games like the "Undisputed" series published by THQ and the "Sudden Impact" game.

The lawsuit seeks an injunction blocking the sale of the game, removal of the infringing phrase from the game's packaging, unspecified damages, and court costs.

Comments

Re: UFC Sues Ubisoft Over Kinect Fighting Game Catchphrase

Submitted by Andrew Eisen on Fri, 12/10/2010 - 14:39.

If "Ultimate Fighting" is in all caps on the back of the box, I can see UFC's point.

 

Andrew Eisen

Re: UFC Sues Ubisoft Over Kinect Fighting Game Catchphrase

Submitted by killatia on Fri, 12/10/2010 - 14:27.

HAHAHAHAHAHAHAHA. Thats my reaction of UFC think they could get money on a crappy Kinect game.

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