UFC Sues Ubisoft Over Kinect Fighting Game Catchphrase

December 10, 2010 -

The Ultimate Fighting Championship filed a lawsuit on Thursday against publisher Ubisoft, claiming that the packaging for its new Kinect fighting game, Fighters Uncaged, infringes on the trademarks of the UFC. Attorneys (Lewis and Roca LLP) for UFC parent company Zuffa LLC charged that the phrase on the back-cover of the new Ubisoft game for the Xbox 360 is an infringement of its trademark.

The offending phrase is "Become the ULTIMATE FIGHTING weapon!"

Zuffa's lawyers claim that the phrase is nearly identical to the UFC’s trademarked Ultimate Fighting name. It may also confuse consumers who are looking for the company's games like the "Undisputed" series published by THQ and the "Sudden Impact" game.

The lawsuit seeks an injunction blocking the sale of the game, removal of the infringing phrase from the game's packaging, unspecified damages, and court costs.


Comments

Re: UFC Sues Ubisoft Over Kinect Fighting Game Catchphrase

If "Ultimate Fighting" is in all caps on the back of the box, I can see UFC's point.

 

Andrew Eisen

Re: UFC Sues Ubisoft Over Kinect Fighting Game Catchphrase

HAHAHAHAHAHAHAHA. Thats my reaction of UFC think they could get money on a crappy Kinect game.

http://www.magicinkgaming.com/

 
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Sleaker@james_fudge - hopefully that's the case, but I wont hold my breath for it to happen.07/25/2014 - 1:08pm
SleakerUpdate on crytek situation is a bit ambiguous, but I'm glad they finally said something: http://www.gamesindustry.biz/articles/2014-07-25-crytek-addresses-financial-situation07/25/2014 - 1:07pm
E. Zachary KnightMan Atlas, Why do you not want me to have any money? Why? http://www.atlus.com/tears2/07/25/2014 - 12:06pm
Matthew WilsonI agree with that07/25/2014 - 10:45am
james_fudgeI think Twitch will have more of an impact on how YouTube/Google Plus work than the other way around.07/25/2014 - 10:22am
IanCWelp, twitch is going to suck now. Thanks google.07/25/2014 - 6:30am
Sleaker@MP - Looked up hitbox, thanks.07/24/2014 - 9:40pm
Matthew WilsonI agree, but to me given other known alternatives google seems to the the best option.07/24/2014 - 6:30pm
Andrew EisenTo be clear, I have no problem with Google buying it, I'm just concerned it will make a slew of objectively, quantifiably bad changes to Twitch just as it's done with YouTube over the years.07/24/2014 - 6:28pm
Matthew WilsonI doubt yahoo has the resources to pull it off, and I not just talking about money.07/24/2014 - 6:15pm
SleakerI wouldn't have minded a Yahoo purchase, probably would have been a better deal than Tumblr seeing as they paid the same for it...07/24/2014 - 6:13pm
MaskedPixelanteIt's the golden age of Hitbox, I guess.07/24/2014 - 6:08pm
Matthew Wilsonagain twitch was going to get bought. It was just who was going to buy it . Twitch was not even being able to handle the demand, so hey needed a company with allot of infrastructure to help them. I can understand why you would not want Google to buy it .07/24/2014 - 5:49pm
Andrew Eisen"Google is better than MS or Amazon" Wow. Google, as I mentioned earlier, progressively makes almost everything worse and yet there are still two lesser options. Again, wow!07/24/2014 - 5:43pm
Andrew EisenI don't know. MS, in my experience, is about 50/50 on its products. It's either fine or it's unusable crap. Amazon, well... I've never had a problem buying anything from them but I don't use any of their products or services so I couldn't really say.07/24/2014 - 5:42pm
Matthew WilsonGoogle is better than MS or Amazon.07/24/2014 - 5:33pm
Sleaker@AE - I've never seen youtube as a great portal to interact with people from a comment perspective. like ever. The whole interface doesn't really promote that.07/24/2014 - 5:28pm
Andrew EisenNor I. From a content producer's perspective, almost every change Google implements makes the service more cumbersome to use. It's why I set up a Facebook fan page in the first place; it was becoming too difficult to connect with my viewers on YouTube.07/24/2014 - 4:50pm
Sleakerwonder if anyone is going to try and compete with google, I'm not a huge fan of the way they manage their video services.07/24/2014 - 4:41pm
Andrew EisenIt happened. Google bought Twitch. http://venturebeat.com/2014/07/24/googles-1b-purchase-of-twitch-confirmed-joins-youtube-for-new-video-empire/07/24/2014 - 4:28pm
 

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