Video Games: The Future of Business Training?

December 13, 2010 -

The future of corporate training - at least in Ontario - may very well be game-related. From small business owners to college professors, video game-based training is proving to be popular and effective. Several people involved using special business training software in Ontario are profiled in this Vancouver Sun report.

Merle Ballaigues is trying out a new video game-based training system from Burlington, Ontario-based company, E=mz2. Ballaigues is using the software with her sales team to see if it is effective. She is the North American distributor for Thomas International.

"I wanted something new and different. Online game-based training allows you to offer training anywhere at any time," she says.

She says that, so far, the game seems effective and translates into real-world knowledge that her team can use in the field. She claims that the game allows salespeople to choose when they play, and that it reaches across age barriers, allowing participants to compete against themselves and against others.

E=mz2 introduced its first training simulation, Momentium, in 2009. The company has been in the training business since 1985, but recognized that small businesses with limited budgets can't afford to spend the kind of money needed to get traditional training.

"The time and cost to bring people together, often from different parts of the country, was prohibitive," says Marguerite Zimmerman, president and chief executive of E=mz2. "I also knew from my own experience and research that they would not get a sustainable result from one event in a classroom over a couple of days."

"I found myself feeling very frustrated because I knew that what the businesses could afford would not give them the result they wanted," Ms. Zimmerman added. "Technology afforded us the capability to put together a cost-effective way of training sales reps online, providing both the theory and practical applications of the theory in situations they would likely face in real life."

Mandeep Malik, assistant professor of marketing at McMaster University's DeGroote School of Business, thinks that this new approach to training is a novel one - and one that younger team members will take a liking to. This, he says, is the future of corporate training.

"If you can simulate real-life business situations online and present them in the form of a game, you can impart best practices, enhance retention and reduce costs," Malik tells the Vancouver Sun. "These systems are becoming intelligent, students learn as they advance in the game and are exposed to planning, rehearsal, execution and review. The cost of learning face to face with customers is the cost of lost opportunity. Game-based training tools offer an effective, inexpensive alternative."

Malik uses Momentium in his classroom, to help in a particularly tough area for entrepreneurs -- sales training. Momentium uses 120 story-based episodes that Malik uses over the course of three semesters. The school offers students a cloud-based subscription model cost $25 - $30 a week. Participants sign in for 10-to 30-minute sessions three times a week.

"We use stories so there are memory hooks and the frequency moves the learning from short-term memory to long-term memory," Zimmerman says. "If I don't retain something I can't use it."

Source: Vancouver Sun


 
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PHX Corphttp://kotaku.com/halo-mcc-esports-event-canceled-because-the-game-would-1700543158 Halo: MCC eSports Event Canceled Because The Game Wouldn't Work04/27/2015 - 10:15pm
Matthew Wilson@AE I know I was just stating where I stand on issues like that in general04/27/2015 - 8:12pm
Andrew EisenWho, Colin Cowherd? No one's suggesting he should be forced out. Or that he should commentate on video games.04/27/2015 - 8:10pm
Matthew Wilson@AE I do not think he should be forced ou though. he has his right to his opinion and shouldnt be forced out because people disagree with it.04/27/2015 - 8:07pm
ZippyDSMleeJim suggjested a pay what you want setup like humble bundel.04/27/2015 - 7:49pm
MontePerhaps they should just add a donation system for creators like the monthly pateron model. Only those who regularly make quality content can get compensated while those who would abuse the system are ignored04/27/2015 - 7:46pm
MontePaid mods is not a bad idea; i mean its only fair that makers be compensated and even better if they can do it full time. UNfortunatly there is too much that can go wrong and room for abuse04/27/2015 - 7:44pm
Andrew EisenYeah, working on that story now. Or rather, I'm working on finding time to write up that story.04/27/2015 - 7:40pm
Matthew Wilsonhttps://www.youtube.com/watch?v=Dll8eMJnTEE this crap is why sports fans and gamers dont get along. for love of god did I get sent back to 1995.04/27/2015 - 7:37pm
Matthew WilsonI do not think it will be the last time we see this. btw I am ok with paid mods.04/27/2015 - 7:10pm
ZippyDSMleehttp://www.pcgamer.com/valve-has-removed-paid-mods-functionality-from-steam-workshop/ 0_o04/27/2015 - 6:37pm
ZippyDSMleeMatthew Wilson:Humor and sarcasm sir.04/27/2015 - 6:36pm
Matthew Wilson@zippy there is no way they are going to merge with capcom becouse both companies are not in good shape. sony, Nintendo, and square are the only companies with enough money to pull it off in japan.04/27/2015 - 4:27pm
ZippyDSMleeCutesy name for motherboard. My 300$ mobo fried itself one night...04/27/2015 - 4:23pm
Andrew EisenNo problem. No idea what a mobo is but it's easy to overlook stuff in the Shout box.04/27/2015 - 4:18pm
ZippyDSMleeAndrew Eisen:Ah sorry, last 2-4 days I been dealing with a dead mobo then my new laptop came in trying to get it up to date and stuff transferred over....blag04/27/2015 - 4:16pm
Andrew EisenAlready linked about 10 shouts ago.04/27/2015 - 4:00pm
ZippyDSMleehttp://www.polygon.com/2015/4/27/8503893/konami-delists-itself-from-new-york-stock-exchange This just in Konami and Capcom merge so they can ignore more IP's.04/27/2015 - 3:50pm
E. Zachary KnightNot really. I think people are overly critical of other game projects. Delays should be expected and shouldn't be considered a major failing and worthy of the crap they get.04/27/2015 - 3:09pm
Matthew WilsonI agree that Double Fine gets off way too easy compared to others.04/27/2015 - 2:40pm
 

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