Nielsen Details Console Usage in the U.S.

December 16, 2010 -

Data from Nielsen reveals the usage trends of console users in the United States via surveys and metered usage.

 

According to the data, 62 percent of Xbox 360 users spend their time playing games, divided among offline and online play. PlayStation 3 owners spend a little under half of their console time playing games, says Nielsen. Further, PS3 owners spend more time playing games offline than 360 players.

According to Nielsen: "87 percent of users age 13+ say they have played video games of some kind for Xbox 360 and Wii, with 80 percent saying they have done so for PlayStation 3. Much of this is the result of traditional offline play, but nearly half of Xbox 360 and PlayStation 3 users say they play games online."

The second-most popular use of consoles is for watching DVDs or Blu-Ray Discs. Obviously, PlayStation 3 users edge out other console users because the console supports Blu-Ray and DVD, while Xbox 360 only supports DVD, and Wii owners don't have the ability to play any entertainment discs. PlayStation 3 users say that DVD/Blu-Ray viewing occupies 27 percent of their time with the console. DVD viewing occupies only 11 percent of time on an Xbox 360.

After gaming and disc-based entertainment, a quarter of users say they use a variety of applications. The most notable in console usage are streaming services such as Netflix, MLB Network and ESPN3. These streaming services account for 20 percent of Wii users’ time, 10 percent of Xbox 360 users’ time and 9 percent of PlayStation 3 users’ time. Wii users tend to use services such as Netflix because they do not have access to disc-based entertainment.

Looking at metered console usage data, Nielsen found that Users 13+ spent 4.9 total hours per week on the Xbox 360, 4.1 hours on the PlayStation 3, and 1.4 hours on the Wii. Males drive the averages for all three consoles, surpassing females in time spent.

More data on this subject will be released in the second annual Nielsen 360° Gaming Report: U.S. Market, available in January.

Source: Gamasutra


 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
E. Zachary KnightOk. So I sent an email to 4J Studios. Let's see what they have to say about broken texture packs for Minecraft.04/01/2015 - 12:59pm
Papa MidnightHere's the announcement page. It now operates on Steamworks: http://steamcommunity.com/games/321040/announcements/detail/13319517079995034704/01/2015 - 12:45pm
Papa MidnightNews tip (Not an April Fool's Joke): Codemasters has published an update to DiRT 3 on Steam that removes Games for Windows Live. It is now called "Dirt 3 Complete Edition". Existing owners of DiRT 3 will see the title update in their library.04/01/2015 - 12:43pm
MaskedPixelanteI might be wrong, but aren't the console versions of Minecraft handled by a completely different studio?04/01/2015 - 11:52am
Papa MidnightMight want to keep an eye on this case. It's effects could be pretty wide reaching: http://arstechnica.com/tech-policy/2015/03/if-you-believe-enough-can-you-invalidate-a-patent-supreme-court-to-decide/04/01/2015 - 11:52am
E. Zachary KnightMojang Support is trying to claim they have no responsibility for broken content on the PS3 version of Minecraft.04/01/2015 - 9:23am
MaskedPixelantehttp://www.destructoid.com/kojima-productions-logo-removed-from-silent-hills-website-289814.phtml So... Japan doesn't usually do April Fool's, right?04/01/2015 - 7:51am
E. Zachary KnightXKCD is really fun this morning. http://xkcd.com/04/01/2015 - 7:37am
E. Zachary KnightI managed to wrangle a refund out of Sony for the broken texture pack. But for actual issues with texture packs, they referred me to Mojang. When I asked mojang about it, they referred me to Sony.04/01/2015 - 7:16am
Andrew EisenHuh?04/01/2015 - 2:42am
Matthew Wilson@AE I think the first dragon age did it the best. the person you played was treated differently based class,race, and gender. if the npc are going to act like 2015, you should just set the game in 2015 and add magic and dragons.04/01/2015 - 1:23am
E. Zachary KnightYeah, the PS3. My son paid for the Steampunk Texture Pack and it would not work at all. No matter what I did, it wouldn't allow us to save.03/31/2015 - 10:56pm
Sora-ChanConsole version?03/31/2015 - 10:40pm
E. Zachary KnightSo, Mojang has been selling a broken texture pack for Minecraft since at least Dec. 2014 and it hasn't been fixed yet.03/31/2015 - 10:30pm
Andrew EisenI think TT Games gets away with multiple LEGO games a year because they're all based on different franchises. If there were two or three LEGO Star Wars games every year, I think people would feel the same fatigue as they do with Assassin's Creed.03/31/2015 - 6:40pm
Andrew EisenIn other words, a hero is male because that's the default. A hero is female because of a gender-related reason. So, male heroes are for everyone. Female heroes are for women.03/31/2015 - 5:32pm
Andrew EisenHer point is that "When archetypal fantasy heroes in games are overwhelmingly portrayed as men, it reinforces the idea that... women should be able to empathize with male characters but that men needn’t be able to identify with women’s stories."03/31/2015 - 5:30pm
Andrew EisenDaniel - She doesn't say that in any of the TvW videos and I doubt she's said elsewhere that all games with male protagonists are male power fantasies. Anyway, you seem to be conflating two different ideas.03/31/2015 - 5:30pm
MaskedPixelantehttps://twitter.com/Yuriofwind/status/583028257890635776 Oh snap!03/31/2015 - 5:14pm
WymorenceFor me it just boils down to the fact that, even at a giant company, when a game comes out annually it just gives it a vibe of being rushed out the door. And god knows Unity sucked some major lemur with all its bugs...03/31/2015 - 4:22pm
 

Be Heard - Contact Your Politician