Report: Gaming Second Most Popular Activity on Tablets

December 16, 2010 -

Gaming on the iPad and other tablets is the second most popular activity - right behind "surfing the Internet" - according to data released by entertainment market research firm Interpret. That data comes from Interpret’s quarterly New Media Measure study. The study tracks media behavior, device ownership, attitudes, and product consumption.

According to the study, 58 percent of tablet owners use the device for surfing the Internet. Gaming is the second most popular activity, with 52 percent of tablet owners using the device to play games. Active gamers are more likely to buy some type of tablet device in the next three months than the average consumers, the study found.

Other results from the study show that social networking continues to make strides on smart phones. Social networking on smart phones has increased by 12 percent, compared to the last quarter. Almost half of smart phone users - 45 percent - access social networks through their phones.

Interpret's New Media Measure surveys 9,000 consumers aged 12-65, representative of the U.S. population and weighted to U.S. Census. Data collected includes demographics, "psychographics," brand consumption, traditional media consumption, online and social networking, mobile phone, video gaming, and digital entertainment.

The full report can be found here.


 
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Matthew Wilsonubisoft is made to look worse now. wiiu smash is 1080p 60fps lol10/23/2014 - 5:02pm
MonteYou would think that, if GG were really about journalistic ethics, their streams would be more conerned with Shadows of mordor(a REAL controversy involing a major publisher) than with the FALSE jounralistic controversy around Quinn10/23/2014 - 4:49pm
Andrew EisenHope so.10/23/2014 - 4:45pm
Matthew Wilson@ae they may not be able to fix the capture card issue, but hopefuly they can fix the frame rate issue10/23/2014 - 4:31pm
james_fudgeso IDK10/23/2014 - 4:27pm
james_fudgeGuys I sat through a GG stream for two hours. All they talked about was ZQ. We said we were on GJP in the chat and they didn't care.10/23/2014 - 4:27pm
Andrew EisenHopefully I can find some more time.10/23/2014 - 4:26pm
Andrew EisenI'm pretty much out of time to troubleshoot this too. I won't be home until very late and the stream's Saturday.10/23/2014 - 4:19pm
Andrew EisenI guess not, although I did ask and they confirmed that they're not yet supporting my capture hardware.10/23/2014 - 4:18pm
Matthew Wilsonit wouldnt hurt to ask though10/23/2014 - 4:17pm
Andrew EisenThe problem doesn't seem to be OBS specifically, I can't get anything to work.10/23/2014 - 4:16pm
Matthew Wilsonobs has a support irc if you want help10/23/2014 - 4:15pm
Andrew EisenWhat gets me is this worked fine last year. Same PC, same capture hardware, same broadcaster.10/23/2014 - 3:58pm
Andrew EisenWish I knew where the problem was so I could fix it.10/23/2014 - 3:55pm
Andrew EisenMaybe the fact that TWC throttles my upload speed to 1 Mbps is why I've been having so much difficulty live streaming. Then again, the podcast works fine.10/23/2014 - 3:52pm
PHX Corp@Neo_DrKefka @quiknkold agreed, I think everyone needs to just STFU and play Video Games. If the behavior(between #GG and #SGG2014) continues, it's going to eventually affect the Videogame industry negatively(Lost Sales, etc.)10/23/2014 - 3:50pm
Neo_DrKefkaIn a #GamerGate Stream https://www.youtube.com/watch?v=Nd-BahVyFYQ they are too busy talking about Brianna's Wu appearance rather than her actions. Oh god our movement has become less and less about solutions and how can we can resolve these problems.10/23/2014 - 3:28pm
quiknkoldThese people are Arms Dealers selling weapons to both sides of this war, and I feel the only way anything will change is if everybody just stops. CTFO and play games.10/23/2014 - 3:28pm
quiknkoldI'm not specifically Targeting the Gamergate people on this. But There is one or two sick Freaks out there who get their jollys on this, and they are fueled by the war they are making worse.10/23/2014 - 3:27pm
prh99How much longer can the charade continue, the extremists have driven out the majority of people that thought it was about ethics. All that's left are the hooligans.10/23/2014 - 3:25pm
 

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