Report: Gaming Second Most Popular Activity on Tablets

December 16, 2010 -

Gaming on the iPad and other tablets is the second most popular activity - right behind "surfing the Internet" - according to data released by entertainment market research firm Interpret. That data comes from Interpret’s quarterly New Media Measure study. The study tracks media behavior, device ownership, attitudes, and product consumption.

According to the study, 58 percent of tablet owners use the device for surfing the Internet. Gaming is the second most popular activity, with 52 percent of tablet owners using the device to play games. Active gamers are more likely to buy some type of tablet device in the next three months than the average consumers, the study found.

Other results from the study show that social networking continues to make strides on smart phones. Social networking on smart phones has increased by 12 percent, compared to the last quarter. Almost half of smart phone users - 45 percent - access social networks through their phones.

Interpret's New Media Measure surveys 9,000 consumers aged 12-65, representative of the U.S. population and weighted to U.S. Census. Data collected includes demographics, "psychographics," brand consumption, traditional media consumption, online and social networking, mobile phone, video gaming, and digital entertainment.

The full report can be found here.


 
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IronPatriotDocMelonhead, I do not think it is fair to blame the fraud of gamergate on conservatives just because some far-right, anti-feminist 4channers used harassment as a tool against women. Plenty of conservatives are just as appalled at gamergate as most people05/29/2015 - 1:30pm
IronPatriotThanks, James, for speaking out against the personal attacks. It will be good to see factual discussion.05/29/2015 - 1:25pm
Matthew Wilsonhttps://twitter.com/austin_walker/status/604278507632386048 giantbomb got a new hire this will be interesting. I never heard of him.05/29/2015 - 1:17pm
Wonderkarpdespite my feelings for Sarkeesians work, nobody deserves the kind of crap hurled at her.05/29/2015 - 12:52pm
Wonderkarpment there was plenty of Greninja to go around. and I know my brother get his Ness.05/29/2015 - 12:51pm
Wonderkarpso I went Amiibo shopping today. Scored Greninja, Wario, Pacman, Charizard, and the two Inklings. From what I understand, Target is already sold out of Jigglypuff and its once again a mad house. TRU had a great "Buy only 1 of each character" Rule that05/29/2015 - 12:50pm
DocMelonheadHell, I even have an account at BoingBoing, and even they are Anti-GamerGate.05/29/2015 - 12:49pm
Andrew EisenEZK - There's also this Portal short film making the rounds. Some laudable production value but personally I think it's absolutely terrible as a short. https://www.youtube.com/watch?feature=player_embedded&v=Z32T7tpgOdk05/29/2015 - 12:48pm
james_fudgeno apologies needed. Let's just all try to avoid the personal attacks05/29/2015 - 12:43pm
DocMelonheadI also do acknowledge that Wu, Quinn, and Sarkeesian, been harassed way before the creation of the hashtag, and may as well be harassed after the hashtag been dead; This will go on as long as Cyberbullying remains to be a thing.05/29/2015 - 12:43pm
WonderkarpI'm not going to talk about GamerGate much, if at all, except for maybe "Current Happenings" as I said down below. Things I can verify. Vince McMahon himself said Twitters the new Word of Mouth05/29/2015 - 12:43pm
DocMelonheadAnd Yes, I agree that GamerGate's another cover for the ongoing Cultural Warfare between the Conservatives and the progressives.05/29/2015 - 12:40pm
DocMelonheadstill, I should one again apologized for the personal attack on IP, it's just that it's possible to sympothize with bigots regardless of their actions.05/29/2015 - 12:38pm
WonderkarpI am no longer going to engage in any "Heated Arguements". Its stupid. Just discussion. I can easily quote Robert Downey Jr from Tropic Thunder on my actions yesterday, but I wont. again, I apologize. 05/29/2015 - 12:35pm
WonderkarpFudge, Mecha, I need to apologize for my behavior yesterday. It was childish, pathetic, stupid, and petty. I'd like to blame it on lack of sleep but yeah. I'm not. I was an [SELF REDACTED].05/29/2015 - 12:34pm
Wonderkarpthe current cartoon is awesome. I'm loving it alot.05/29/2015 - 12:32pm
james_fudgeI find this constant, personal arguing very annoying.05/29/2015 - 12:32pm
DocMelonheadAs for Ninja Turtles, not interested in the movie; though I might need to get back on top of the current cartoon series.05/29/2015 - 12:30pm
DocMelonhead@IP: I'm not a GamerGater, just fyi. Also, If you wondering why I'm attacking you, I find you very annoyying.05/29/2015 - 12:29pm
MechaCrashIs Bay involved? If so, it's going to suck.05/29/2015 - 12:05pm
 

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