Report: Gaming Second Most Popular Activity on Tablets

December 16, 2010 -

Gaming on the iPad and other tablets is the second most popular activity - right behind "surfing the Internet" - according to data released by entertainment market research firm Interpret. That data comes from Interpret’s quarterly New Media Measure study. The study tracks media behavior, device ownership, attitudes, and product consumption.

According to the study, 58 percent of tablet owners use the device for surfing the Internet. Gaming is the second most popular activity, with 52 percent of tablet owners using the device to play games. Active gamers are more likely to buy some type of tablet device in the next three months than the average consumers, the study found.

Other results from the study show that social networking continues to make strides on smart phones. Social networking on smart phones has increased by 12 percent, compared to the last quarter. Almost half of smart phone users - 45 percent - access social networks through their phones.

Interpret's New Media Measure surveys 9,000 consumers aged 12-65, representative of the U.S. population and weighted to U.S. Census. Data collected includes demographics, "psychographics," brand consumption, traditional media consumption, online and social networking, mobile phone, video gaming, and digital entertainment.

The full report can be found here.


 
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james_fudgeI'm a huge Dark Souls fan :)09/16/2014 - 1:13pm
james_fudgeThe first part of Dark Souls is pretty easy.09/16/2014 - 1:13pm
Neeneko@AE - it is still better then Return of Kings. I wonder if they know each other...09/16/2014 - 1:05pm
Neeneko@IanC - well, considering their entire goal is disseminating information, it kinda makes sense.09/16/2014 - 1:04pm
Andrew EisenThat depends on how much longer before YOU start getting good!09/16/2014 - 12:31pm
MaskedPixelanteSo, I've been stuck in the opening section of Dark Souls for about two years now... how much longer before it starts getting good?09/16/2014 - 12:29pm
Michael ChandraI was wondering the same thing while reading it.09/16/2014 - 11:44am
james_fudgeSadly, no.09/16/2014 - 11:17am
Andrew EisenThat's a satire site, like the Onion, right? Please? Please tell me that's a satire site?09/16/2014 - 11:10am
james_fudgehis readers are.09/16/2014 - 10:36am
IanCWikileaks will jump on any agenda for publicity.09/16/2014 - 10:22am
NeenekoWow. This is the first I have heard of the guy. What a jerk.09/16/2014 - 10:14am
quiknkoldmaskedpixelante : Milo Yiannopolous isnt really old.09/16/2014 - 9:57am
MaskedPixelanteBreitbart in a nutshell: Racist old white men saying stupid things.09/16/2014 - 9:54am
james_fudgequiknkold, that's bile. Read the comments and you'll get a taste of that site's audience.09/16/2014 - 9:17am
ZippyDSMleeSo gamer gate will be know as the time all the 13 year old sexist racists assholes came out of the wood work and attacked anything with more brains than themsevles. 0_o09/16/2014 - 9:09am
E. Zachary KnightAwwwww. I feel so special. I have someone on Twitter shaming me for being anti-gamergate.09/16/2014 - 9:06am
quiknkoldhttp://www.breitbart.com/big-hollywood/2014/09/15/the-gamergate-movement-is-making-terrific-progress-don-t-stop-now09/16/2014 - 8:54am
james_fudgeme either.09/16/2014 - 8:54am
E. Zachary KnightI understand what Wikileaks twitter was getting at, but I have no clue what that article was getting at.09/16/2014 - 8:45am
 

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