Survey: Video Games Top Wish Lists, But Low-Tech Gifts Dominate

December 16, 2010 -

Low-tech gifts rank higher this year than high-tech toys and video games on children's wish lists this year, according to a survey conducted by YouthBeat. The survey included kids (ages 6-10), tweens (11-13) and teens (14-18 years old) who were asked about items on their 2010 holiday gift wish lists.

While nearly half of those surveyed listed a video game or video game system as a preferred gift overall, low-tech items such as books or non-electronic games were also a popular choice. YouthBeat concluded that these results were due to the state of the economy.

"Children seem to be somewhat more strategic about their choices, adding more items and smaller gifts than in previous years," said Amy Henry, Vice President of Youth Insights at C&R Research.

The survey also found that more youngsters expressed greater interest in receiving money or gift cards this year than two years ago. Nearly 19 percent placed a gift card or money among the top three gifts this holiday season, compared with 14 percent in 2008. Sports and outdoor equipment were less popular this year. Fewer tweens (17 percent in 2010 versus 20 percent two years ago) and boys (20 percent versus 24 percent) put these gifts on their list in 2010 versus 2008.

But if you don't believe the survey, then this story in USA Today about letters to Santa will give you an idea of how many children feel anxiety this year and have chosen to ask for necessities like clothes or a coat for a parent.


 
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