NPD: Only 15 Percent of Kids Want Games for Holidays

December 17, 2010 -

New data from NPD Group reveals that only 15 percent of children in the United States want video games for the holiday season. The data comes from the Kids Industry Data Service (KIDS) report. The report found that video game-related gifts were the second most wanted items, behind "toys," but ahead of items like electronics, books and other entertainment.

Of those kids who wanted video game-related items, The Wii and DS represented 22 percent of all requests, while 18 percent wanted an Xbox 360, 7 percent requested a PS3, while the rest were marked as "other."

Call of Duty: Black Ops and Halo: Reach were the most popular video game items on children's wish lists.

Kinect was the most asked-for accessory, though accessory request only accounted for 6 percent of all items on Children’s wish lists.

Source: Gamasutra


 
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