UK ASA Bans The Fight: Lights Out Poster

December 23, 2010 -

The Advertising Standards Authority, the government agency in charge of monitoring ads released on television, magazines, and public posters and billboards in the UK, has banned a poster for Sony's Move and the game The Fight: Light's Out. The ad was banned after the agency received eight complaints - two of which strongly objected to one of the men being tackled being "black." The ASA said that the ad features men of "slightly different skin tones" but did not ban the ad based on those complaints..

Instead the ASA banned the ad because it could "condone or encourage violent behavior" in children. Of course, playing in the schoolyard could also encourage the same kind of behavior..

The poster for the campaign showed a man in three different poses, throwing punches, and appearing closer in each pose. The largest pose - the final one in the set - showed a man putting another man in a headlock with his arm raised and ready to punch the other man in the face.

The caption underneath the picture reads "Move into the fight £34.99 RRP! PlayStation move, the game is just the start…"

Source: Joystiq and Band Republic


Comments

Re: UK ASA Bans The Fight: Lights Out Poster

Needs more floaty pink frills......


I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

Patreon

Deviantart

Re: UK ASA Bans The Fight: Lights Out Poster

Instead the ASA banned the ad because a bunch of interfering zealots started whining that it could "condone or encourage violent behavior" in children. -Fixed.

Seriously, I have more faith in the nation's kids than to think that they would copy what they see on a promotional poster. In fact, that's downright insulting. It's too bad that the ASA believe that tripe and can't tell it's just something the complainants dislike.

Although, the posters and adverts are in public places and broadcast media. The content of the game is none of their business since your have to actively buy it and play it in order to view the content, whereas there is no opt-in for the adverts so advertisers should take care not to offend people. But that still doesn't mean it was the right decision to ban the ads.

Re: UK ASA Bans The Fight: Lights Out Poster

If I recall correctly eight people complained.  Eight.  In the whole country.  So an entire country changed due to eight old bitties.  And guess what?  If a million people complain about it?  So what. 

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: UK ASA Bans The Fight: Lights Out Poster

 but each complaint represents a billion people so over 8 billion people were offended.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
MattsworknameAnyone else going, or anyone else getting rare replay?08/03/2015 - 7:06pm
MattsworknameON another subject, Im super pumped, cause tomarow I get rare replay, and wensday Im going to DBZ resurection of Freeza08/03/2015 - 7:01pm
MattsworknameDoc:: Thanks for the link, but im not interested in bickering with IP about anything. as ive noted, ive not need to argue with him'08/03/2015 - 6:58pm
Andrew EisenOne of the major points of contention seems to be whether or not TB shared or linked to a specific video, something that should be fairly easy to verify.08/03/2015 - 6:53pm
Andrew EisenNice to know what TB was referring to. What I'd like to observe is that this Kaiser chap was merely stating his opinion on his Twitter. He didn't tag in TB or GOG. So, I wouldn't classify this (and just THIS specifically) as harassment.08/03/2015 - 6:48pm
DocMelonheadAnd TB's Response: https://soundcloud.com/totalbiscuit/enough08/03/2015 - 6:41pm
DocMelonheadMWK and IP: but if you want something recent for both of you to bicker about in regards to TB, I present you the Rowan Kaiser Slandering TB: https://archive.is/LEA5T08/03/2015 - 6:41pm
Mattsworknametreatment. might have made him just a bit bitter08/03/2015 - 6:38pm
MattsworknameDOC: Tb is an opionated dude who holds extremely strong beliefs and has a severe distaste for those he views as being on the other side of the gamergate isue. I think a big part of it might be all those who went after him when he was undergoing cancer08/03/2015 - 6:38pm
DocMelonheadIP: You have to remember the human, everyone shouldn't be treated as gods or devils. Otherwise, we could've kill Bill Cosby for raping 40 women over the course of his career.08/03/2015 - 6:37pm
DocMelonheadIP: So yeah, he did spread misinformation about the victims of Gamergate Harassment: And that's bad. But It's not worth calling him out as a horrible person because of those lies that he helps spread.08/03/2015 - 6:33pm
MattsworknameAndrew: i know, I know, im just being a bit over serious today.08/03/2015 - 6:33pm
DocMelonheadIP: Should we call out Game Politics for their refusal to exclude all of Gamergate that isn't Hate speech or harassment? Because that is what your attitude tells me.08/03/2015 - 6:28pm
Andrew EisenMatt - Come on, man. You HAVE to realize that I was just goofing around with my 6:17 comment.08/03/2015 - 6:28pm
DocMelonheadIP: As for TotalBiscuit, do you suggest that we should branded him as a bigoted liar and a fraud just because he buys into the whole "Gamergate" mission statement?08/03/2015 - 6:26pm
MattsworknameAnderw: Youtube is a great place cause everyone can say anything, doesn't make it a bation of ethics08/03/2015 - 6:26pm
MattsworknameIp: As I've said, I long ago came to the conlusion that I have no need to bother arguing with you, you long ago robbed yourself of any credibiltiy. I just let your hatred and bias shine on for all to see.08/03/2015 - 6:24pm
MattsworknameAndrew: Im totally cool it that, just cause im a jaded skeptic doesn't mean im not aware of the situatoin, and you teasing me for it is totally what I would expect if the roles were reveersed08/03/2015 - 6:22pm
DocMelonheadAlso the lie's only in regard to gamerGate, which you, IP, wanted us to denounce it as a fraud.08/03/2015 - 6:21pm
Andrew EisenI'm on YouTube. I've got journalistic ethics out the wazoo. Therefore, YouTube is a bastion of ethics. Science says so!08/03/2015 - 6:17pm
 

Be Heard - Contact Your Politician