UK ASA Bans The Fight: Lights Out Poster

December 23, 2010 -

The Advertising Standards Authority, the government agency in charge of monitoring ads released on television, magazines, and public posters and billboards in the UK, has banned a poster for Sony's Move and the game The Fight: Light's Out. The ad was banned after the agency received eight complaints - two of which strongly objected to one of the men being tackled being "black." The ASA said that the ad features men of "slightly different skin tones" but did not ban the ad based on those complaints..

Instead the ASA banned the ad because it could "condone or encourage violent behavior" in children. Of course, playing in the schoolyard could also encourage the same kind of behavior..

The poster for the campaign showed a man in three different poses, throwing punches, and appearing closer in each pose. The largest pose - the final one in the set - showed a man putting another man in a headlock with his arm raised and ready to punch the other man in the face.

The caption underneath the picture reads "Move into the fight £34.99 RRP! PlayStation move, the game is just the start…"

Source: Joystiq and Band Republic


Comments

Re: UK ASA Bans The Fight: Lights Out Poster

Needs more floaty pink frills......


I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

http://zippydsm.deviantart.com/

Re: UK ASA Bans The Fight: Lights Out Poster

Instead the ASA banned the ad because a bunch of interfering zealots started whining that it could "condone or encourage violent behavior" in children. -Fixed.

Seriously, I have more faith in the nation's kids than to think that they would copy what they see on a promotional poster. In fact, that's downright insulting. It's too bad that the ASA believe that tripe and can't tell it's just something the complainants dislike.

Although, the posters and adverts are in public places and broadcast media. The content of the game is none of their business since your have to actively buy it and play it in order to view the content, whereas there is no opt-in for the adverts so advertisers should take care not to offend people. But that still doesn't mean it was the right decision to ban the ads.

Re: UK ASA Bans The Fight: Lights Out Poster

If I recall correctly eight people complained.  Eight.  In the whole country.  So an entire country changed due to eight old bitties.  And guess what?  If a million people complain about it?  So what. 

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: UK ASA Bans The Fight: Lights Out Poster

 but each complaint represents a billion people so over 8 billion people were offended.

 
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ZippyDSMleehttp://gamepolitics.com/2015/01/30/pewdiepie-and-other-youtube-stars-criticize-nintendos-new-revenue-sharing-program#comment-29809502/01/2015 - 7:11pm
ZippyDSMleeASked a question, that might not be incoherant and useless.02/01/2015 - 7:11pm
Andrew Eisen"Let me sink my claws into your flesh to prove my love!"02/01/2015 - 5:49pm
Goth_SkunkAs for her hindclaws, I'm incredibly blessed: She trims those herself. It's amazing!02/01/2015 - 5:47pm
Goth_SkunkThankfully she's not scratching anywhere she isn't supposed to, but when she climbs up into my lap and kneads at my stomach or arm, I prefer dull claws to the pinpricks she had today.02/01/2015 - 5:47pm
Andrew EisenSure, sure. If she's scratching things she's not supposed to, trimming is a better solution than declawing. Hard for them to groom with no claws.02/01/2015 - 5:41pm
Goth_SkunkShe does, but those items don't do a thing to keep claws dull. In fact, they help sharpen them. Cats are going to scratch. It's instinctive. Even if they've been declawed, they'll still execute the behaviour on a surface pleasant to them.02/01/2015 - 5:36pm
Andrew EisenAn indoor cat I'm guessing. Does she not like to use scratching posts or things of that sort?02/01/2015 - 5:28pm
Goth_SkunkOff-Topic Sunday: I hate trimming my cats front claws. Not because she makes it more trouble by fidgeting, she's actually well behaved. I'm just anxious as hell that I'll trim too deep and cut into the quik. :(02/01/2015 - 5:27pm
WonderkarpMonte : Its kind of hard to ignore that commentary when companies you patron invite the commentators into their halls to "Better Themselves".02/01/2015 - 4:33pm
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prh99MechaTama: I don't know his motive for asking, he could be just trying to cause trouble. If not he waited too long and in either case should just give up.02/01/2015 - 1:39pm
MonteIf you don't like someone's commentary; simply ignore them. Do not give them ANY kind of attention; even negative attention gives them traffic. If they're wrong and their opinions cant stand on their own merits, they will simply fade away into obscurity.02/01/2015 - 1:17pm
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MechaTama31Of course, that advice is only really useful if you are one of the harassers...02/01/2015 - 11:50am
prh99Maybe it's time to rethink your strategy if your enemy doesn't have to make stuff up.02/01/2015 - 5:01am
prh99Also if you don't like someone, harassment and scandals will only get them more attention. Zoe Quinn would probably not be as well known if not for various harassers.02/01/2015 - 5:00am
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prh99Just don't watch the videos, who cares what she does or doesn't do. If her audience likes it so be, if they think she's doing something she shouldn't they'll stop watching.02/01/2015 - 3:14am
WonderkarpAndrew Yoon Died http://www.gamerevolution.com/news/rip-andrew-yoon-3096901/31/2015 - 10:26pm
 

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