Digital Development Management, a business and talent agency for video games and digital entertainment, has named veteran video game and interactive entertainment executive Paula Cuneo as its new Brand Director. Cuneo has worked for such companies as Microsoft and Activision.
As Brand Director, Cuneo will be responsible for spearheading DDM's brand business by becoming a direct partner to major brands and agencies contracted by DDM to establish product strategy in the video game sector.
Cuneo joins DDM from Massive Inc., the wholly owned in-game advertising subsidiary of Microsoft. While at Massive, she held the title of Director of Business Development and was responsible for managing the company's product placement and business development initiatives. During her tenure, Cuneo helped secure new content and partnerships, building the network to over 70 titles and serving over 300 top tier advertisers.
Before Massive, Cuneo spent several years at Activision, where she helped design and launch an in-game advertising business, served as a producer with a focus on casual games, and worked on licensing for sports athletes and endemic sponsors.
