Video Game Sales Down in 2010

January 14, 2011 -

The NPD Group said total video game sales for the year were $18.58 billion, compared to sales of $19.66 billion for 2009, and $21.4 billion in 2008.

Console hardware sales were down 13 percent and new video game software sales dipped 6 percent year-on-year. Sales of new and used games and downloadable content were flat (or down one percent), NPD estimates. Video game accessories jumped 13 percent above 2009's numbers, thanks to Kinect and Move.

Microsoft's Xbox 360 sold 42 percent more consoles during 2010 than it did in 2009. Most of that growth happened in December with 1.9 million units sold. Microsoft said that it was able to meet those numbers by shifting supply for January and February to retail - to meet demand. The company expects supply constraints in the next couple of months as a result. For the month of December, Nintendo sold 2.5 million DS units, and 2.3 million Wii’s. For the full year the Wii moved 7 million units, while the DS moved 8.5 million.

Accessory sales were up 13 percent to $2.93 billion for the year.

PC gaming software saw 3 percent growth in 2010, thanks to Blizzard's StarCraft II and the World of Warcraft: Cataclysm expansion pack. Those games represented 14 percent of PC sales in 2010 according to NPD.

On consoles Activision's Call of Duty: Black Ops sold more than 12 million copies in less than two months, making it the best selling game of 2010. Other titles making the list included Madden NFL 11, Halo: Reach, New Super Mario Bros. Wii, and Just Dance 2.

Here are the top ten best-selling games of 2010 (combined sales across all platforms):

1. Call of Duty: Black Ops (Activision Blizzard)
2. Madden NFL 11 (Electronic Arts)
3. Halo: Reach (Microsoft)
4. New Super Mario Bros. Wii (Nintendo)
5. Red Dead Redemption (Take-Two Interactive)
6. Wii Fit Plus (Nintendo)
7. Just Dance 2 (Ubisoft)
8. Call Of Duty: Modern Warfare 2 (Activision Blizzard)
9. Assassin's Creed: Brotherhood (Ubisoft)
10. NBA 2K11 (Take-Two Interactive)

Source: Gamasutra


 
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Andrew EisenAnd again, you keep saying "accountable." What exactly does that mean? How is Gamasutra not accounting for the editorial it published?07/28/2015 - 11:47pm
Andrew EisenMatt - I disagree with your 9:12 and 9:16 comment. There are myriad ways to address content you don't like. And they're far easier to execute in the online space.07/28/2015 - 11:47pm
Andrew EisenMatt - Banning in the legal sense? Not that I'm aware but there have certainly been groups of gamers who have worked towards getting content they don't like removed.07/28/2015 - 11:45pm
DanJAlexander's editorial was and continues to be grossly misrepresented by her opponents. And if you don't like a site, you stop reading it - same as not watching a tv show. They get your first click, but not your second.07/28/2015 - 11:40pm
TechnogeekYes, because actively trying to convince advertisers to influence the editorial content of media is a perfectly acceptable thing to do, especially for a movement that's ostensibly about journalistic ethics.07/28/2015 - 11:02pm
Mattsworknameanother07/28/2015 - 9:16pm
Mattsworknameyou HAVE TO click on it. So they get the click revenue weather you like what it says or not. as such, the targeting of advertisers most likely seemed like a good course of action to those who wanted to hold those media groups accountable for one reason07/28/2015 - 9:16pm
MattsworknameBut, when you look at online media, it's completely different, with far more options, but far few ways to address issues that the consumers may have. In tv, you don't like what they show, you don't watch. But in order to see if you like something online07/28/2015 - 9:12pm
MattsworknameIn tv, and radio, ratings are how it works. your ratings determine how well you do and how much money you an charge.07/28/2015 - 9:02pm
Mattsworknameexpect to do so without someone wanting to hold you to task for it07/28/2015 - 9:00pm
MattsworknameMecha: I don't think anyone was asking for Editoral changes, what they wanted was to show those media groups that if they were gonna bash there own audiance, the audiance was not gonna take it sitting down. you can write what you want, but you can't07/28/2015 - 8:56pm
MattsworknameAndrew, Im asking as a practical question, Have gamers, as a group, ever asked for a game, or other item, to be banned. Im trying to see if theres any cases anyone else remembers cause I cant find or remember any.07/28/2015 - 8:55pm
Andrew EisenAs mentioned, Gamasutra isn't a gaming site, it's a game industry site. I don't feel it's changed its focus at all. Also, I don't get the sense that the majority of the people who took issue with that one opinion piece were regular readers anyway.07/28/2015 - 8:43pm
MattsworknameDitto kotaku, Gawker, VOX, Polygon, ETC07/28/2015 - 8:41pm
MechaTama31So, between pulling a game from one chain of stores, and forcing editorial changes to a media source, only one of them strikes you as being on the edge of censorship, and it's the game one?07/28/2015 - 8:41pm
Andrew EisenHave gamers ever tried to ban a product? Can you be more specific? I'm not clear what you're getting at.07/28/2015 - 8:41pm
Mattsworknamethey should have expected some kind of blow back. But I didn't participate in that specific action07/28/2015 - 8:41pm
MattsworknameAndrew Youd have to ask others about that, I actualyl didn't have much beef with them till last year, so I can't speak to there history. I simply feel that gamesutra chose politics over gaming and chose to make enimies of it's prime audiance. For that,07/28/2015 - 8:40pm
Andrew EisenI'm still not clear on how Gamasutra was lacking in accountability or what it was lacking in accountability for.07/28/2015 - 8:38pm
MattsworknameAndrew: You and I agree on most of that. I don't diagree that there should ahve been other actions taken. Now, I do want to point something out, casue Im not sure if it's happened. Have gamers ever tried to have a product banned?07/28/2015 - 8:37pm
 

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