UK Government Spends £2.78 Million on Road Safety MMO

January 17, 2011 -

According to information gathered by Puffbox, the United Kingdom's Department of Transport has spent £2,785,695 ($4,425,576.95 USD) on a free-to-play educational MMO called Code Of Everand. That number includes costs for the fiscal year 2010 - 2011. The game, developed by U.S.-based Area/Code (Spore Island for Facebook and Drop7 for iOS), was designed to teach kids road safety. The game allegedly has 170,000 users worldwide.

Details on the game can be found here. This Puffbox link has a breakdown of costs per player, traffic numbers and more.

Editor's note: 1 GBP = 1.58868 USD, according to exchange rates at Universal Currency Converter.

Source: GI.biz


 
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