EA Touts Early Success of Dead Space 2

February 2, 2011 -

EA's Visceral Games studio has to be happy right now. According to EA's internal numbers, Dead Space 2 is outselling the original game by a two-to-one margin. Speaking in a conference call to discuss third-quarter results, EA Chief operating officer John Schappert said that nearly two million units of Dead Space 2 have shipped to retail in its first week of release. Of course "shipped" doesn't mean "sold to consumers" but it does mean that retailers are keen to stock the game for consumers to snap up. The original game took around eight months to make it past the one million units sales mark.

Developed by Visceral Games, Dead Space 2 continues to chronicle the horrific journey of Isaac Clarke, an engineer that managed to survive the challenges of the first game. Clarke finds himself in a more open environment called the Sprawl this time - a massive space station attached to one of Saturn's moons.

EA used an aggressive TV marketing campaign where they showed "mothers" viewing scenes from the game and showing great disdain and disgust for it. The idea of the campaign was to point out that "your mom doesn't like Dead Space 2" but "critics do." The game your mom hates is rated "mature" and is available on PS3, PC, and Xbox 360.

Source: GameSpot


Comments

Re: EA Touts Early Success of Dead Space 2

I'm sure it'll be a fine game once i get around to it, that being said, between this marketing scheme, and Dante's Inferno, i think those of us who try to portray games as not being lowest common denomenator gore/sex fests need to plan a field trip to EA's marketing department in order to shove a bit of common sense down their throats.

Re: EA Touts Early Success of Dead Space 2

Amen to that. Controversy sells.

"Hey, if we piss off the anti-gamers, and get them to start "advertising" for us, sales will go through the roof!"

Luckily, for now, it looks like the pundits are ignoring it; no telling how long that will last.

Re: EA Touts Early Success of Dead Space 2

Give them at least 3 years until they discover the game and mention it along with GTA Vice City and Postal as the most wanted games for Christmas of that year.

------------------------------------------------------------ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: EA Touts Early Success of Dead Space 2

 i'm really interested to know how much the iOS game is selling.

 
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MattsworknameAmen andrew, Amen05/04/2015 - 8:51pm
Andrew Eisenand we can all hopefully march towards a brighter future without them. Or, ideally, they act like decent human being and tag along.05/04/2015 - 8:40pm
Andrew EisenWhatever term we use, we end up creating an us vs them scenario and that's not conducive to what any of us want to achieve. Simply call out the jerk faces, no matter where you find them or what hashtags they do or do not use, condemn the behavior...05/04/2015 - 8:39pm
Mattsworknamesee a wider variety of roles for females in games as a whole, and I would love to see more games that are headed by a feamle lead succedding Hell, some of my faves have always had females. I would love to see more05/04/2015 - 8:32pm
MattsworknameI thnk that using groups is the wrong term andrew like you said, but, whats the better term, sides or movments? anyway, I actually agree with some things that anita and others have said, i would love more well writter females in games, I would love to05/04/2015 - 8:30pm
MattsworknameTwitter has beccome a virtual garbage dump over the last few years, I dont blame people from filtering twitter the way it is now05/04/2015 - 8:21pm
MattsworknameYou make a good point, i keep thinking of these as groups but there more movments then groups, I guess.05/04/2015 - 8:20pm
Andrew EisenAnd I wouldn't accuse people who block others on Twitter of being unwilling to discuss their views. From what I've seen it's mostly to keep from being harassed, dog piled, avoid topics you have no interest in, or simply to keep your Twitter feed readable.05/04/2015 - 8:16pm
Andrew EisenI don't know who you think the two groups are but I've never seen anyone claim that one group has a monopoly on people who misbehave (unless you're grouping the people who misbehave, of course).05/04/2015 - 8:14pm
MattsworknameI dont disagree on the jerks sentiment Andrew, so long as all agree that both side had there fair share of jerks got inolved with this whole clusterfark.05/04/2015 - 8:10pm
Andrew EisenI speak from experience. I'm not a jerk face and I've never had a problem discussing things with a huge variety of people.05/04/2015 - 7:59pm
Andrew EisenGreat, so long as they're not jerk faces, they should have no problem.05/04/2015 - 7:58pm
Goth_SkunkOr if they have the unfortunate distinction of following certain undesirables on Twitter. i.e. Milo Yiannopolous, Roguestar, Mundane Matt, C.H. Sommers, Mark Kern, Adam Baldwin et al.05/04/2015 - 7:53pm
Andrew EisenThere's no need for anyone who's not a jerk face to admit to vile actions they didn't commit.05/04/2015 - 7:52pm
Goth_SkunkI disagree. I believe all the parties wanting discussion are on the GG side. The parties against GamerGate aren't interested in discussion, as evidenced by the propensity to simply block people on social media the moment they identify as pro-GG.05/04/2015 - 7:51pm
Andrew EisenShe used to allow comments on her videos. Blame the jerk faces that that's no longer the case.05/04/2015 - 7:49pm
Andrew EisenSarkeesian has given plenty of talks in venues where anyone is welcome to attend. It's not her fault that most of her audience supports her. That said, she HAS fielded questions from detractors.05/04/2015 - 7:49pm
Mattsworknameboth sides to start taking things off the table that are not relevant to the actuall issues they hold, so we can find out where these 2 groups really stand, not what a biased media labeled them ass05/04/2015 - 7:48pm
Mattsworknamechallenge her or disagree. Second ,I want both sides to admit to the vile actions there more fringe and extreme supports commited and admit it was wrong on both sides. I want both sides to argue what there core issues are and why they hold them, and i wan05/04/2015 - 7:47pm
MattsworknameTo clarify andrew, in all that ive seen, anita only talks or gives qas to audiance that share her views, never any opposing viewpoints. She does not allow any commensts on her videos and only ever did interviews with those who support her, not those who05/04/2015 - 7:42pm
 

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