EA Touts Early Success of Dead Space 2

February 2, 2011 -

EA's Visceral Games studio has to be happy right now. According to EA's internal numbers, Dead Space 2 is outselling the original game by a two-to-one margin. Speaking in a conference call to discuss third-quarter results, EA Chief operating officer John Schappert said that nearly two million units of Dead Space 2 have shipped to retail in its first week of release. Of course "shipped" doesn't mean "sold to consumers" but it does mean that retailers are keen to stock the game for consumers to snap up. The original game took around eight months to make it past the one million units sales mark.

Developed by Visceral Games, Dead Space 2 continues to chronicle the horrific journey of Isaac Clarke, an engineer that managed to survive the challenges of the first game. Clarke finds himself in a more open environment called the Sprawl this time - a massive space station attached to one of Saturn's moons.

EA used an aggressive TV marketing campaign where they showed "mothers" viewing scenes from the game and showing great disdain and disgust for it. The idea of the campaign was to point out that "your mom doesn't like Dead Space 2" but "critics do." The game your mom hates is rated "mature" and is available on PS3, PC, and Xbox 360.

Source: GameSpot


Comments

Re: EA Touts Early Success of Dead Space 2

I'm sure it'll be a fine game once i get around to it, that being said, between this marketing scheme, and Dante's Inferno, i think those of us who try to portray games as not being lowest common denomenator gore/sex fests need to plan a field trip to EA's marketing department in order to shove a bit of common sense down their throats.

Re: EA Touts Early Success of Dead Space 2

Amen to that. Controversy sells.

"Hey, if we piss off the anti-gamers, and get them to start "advertising" for us, sales will go through the roof!"

Luckily, for now, it looks like the pundits are ignoring it; no telling how long that will last.

Re: EA Touts Early Success of Dead Space 2

Give them at least 3 years until they discover the game and mention it along with GTA Vice City and Postal as the most wanted games for Christmas of that year.

------------------------------------------------------------ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: EA Touts Early Success of Dead Space 2

 i'm really interested to know how much the iOS game is selling.

 
Forgot your password?
Username :
Password :

Poll

Which group is more ethically challenged?:

Shout box

You're not permitted to post shouts.
Matthew WilsonI am old school on this. I believe its a conflict of interest to have public sector unions. that being said, I do not have a positive look on unions in general.07/07/2015 - 3:59pm
TechnogeekWhat's best for the employee tends to be good for the employer; other way around, not so much. So long as that's the case, there's going to be a far stronger incentive for management to behave in such a way that invites retalitation than for the union to.07/07/2015 - 3:10pm
TechnogeekTeachers' unions? State legislatures. UAW? Just look at GM's middle management.07/07/2015 - 3:05pm
TechnogeekIn many ways it seems that the worse a union tends to behave, the worse that the company's management has behaved in the past.07/07/2015 - 3:02pm
james_fudgeCharity starts at home ;)07/07/2015 - 2:49pm
james_fudgeSo mandatory charity? That sounds shitty to me07/07/2015 - 2:49pm
E. Zachary KnightGoth, if Union dues are automatically withdrawn, then there is no such thing as a non-union employee.07/07/2015 - 2:38pm
Goth_Skunka mutually agreed upon charity instead.07/07/2015 - 2:33pm
Goth_Skunkyou enjoy the benefits of working in a union environment. If working in a union is against your religious beliefs or just something you wholeheartedly object to, dues will still be deducted from your pay, but you can instruct that they be directed towards07/07/2015 - 2:33pm
Goth_SkunkBasically, if you are employed in a business where employees are represented by a union for the purposes of collective bargaining, whether or not you are a union member, you will have union dues deducted from your pay, since regardless of membership,07/07/2015 - 2:32pm
Goth_SkunkIt's something that has existed in Canada since 1946. You can read more on it here: http://ow.ly/PiHWR07/07/2015 - 2:27pm
Goth_SkunkSee, we have something similar in Canada, called a "Rand Employee." This is an employee who benefits from the collective bargaining efforts of a union, despite not wanting to be a part of it for whatever reason.07/07/2015 - 2:22pm
Matthew Wilson@info depends on the sector. for example, have you looked at how powerful unions are in the public sector? I will make the argument they have too much power in that sector.07/07/2015 - 12:39pm
InfophileIt's easy to worry about unions having too much power and causing harm. The odd thing is, why do people seem to worry about that more than the fact that business-owners can have too much power and do harm, particularly at a time when unions have no power?07/07/2015 - 12:31pm
Matthew Wilsonthe thing is unions earned their bad reputation in the US. the way unions oparate the better at your job you are, the likely you want to be in a union.07/07/2015 - 11:33am
InfophilePut that way, "right to work" seems to have BLEEP-all to do with gay rights. Thing is, union-negotiated contracts used to be one of the key ways to prevent employers from firing at will. Without union protection, nothing stops at-will firing.07/07/2015 - 11:06am
Infophilehas an incentive to pay dues if they're represented either way, so the union is starved for funds and dies, unless things are bad enough that people will pay dues anyway.07/07/2015 - 11:02am
InfophileFor those who don't know, "right to work" laws mean that it can't be a condition of an employment contract that you pay union dues. That is, the right to work without having to pay dues. Catch is, unions have to represent non-members as well, so no one...07/07/2015 - 11:01am
MechaCrashUnexpected? Seriously?07/07/2015 - 10:55am
Mattsworknamejob they wanted without the unions getting involved. The problem is, it has some unexpected side effects, like the ones Info mentioned07/07/2015 - 8:49am
 

Be Heard - Contact Your Politician