EA Touts Early Success of Dead Space 2

February 2, 2011 -

EA's Visceral Games studio has to be happy right now. According to EA's internal numbers, Dead Space 2 is outselling the original game by a two-to-one margin. Speaking in a conference call to discuss third-quarter results, EA Chief operating officer John Schappert said that nearly two million units of Dead Space 2 have shipped to retail in its first week of release. Of course "shipped" doesn't mean "sold to consumers" but it does mean that retailers are keen to stock the game for consumers to snap up. The original game took around eight months to make it past the one million units sales mark.

Developed by Visceral Games, Dead Space 2 continues to chronicle the horrific journey of Isaac Clarke, an engineer that managed to survive the challenges of the first game. Clarke finds himself in a more open environment called the Sprawl this time - a massive space station attached to one of Saturn's moons.

EA used an aggressive TV marketing campaign where they showed "mothers" viewing scenes from the game and showing great disdain and disgust for it. The idea of the campaign was to point out that "your mom doesn't like Dead Space 2" but "critics do." The game your mom hates is rated "mature" and is available on PS3, PC, and Xbox 360.

Source: GameSpot


Comments

Re: EA Touts Early Success of Dead Space 2

I'm sure it'll be a fine game once i get around to it, that being said, between this marketing scheme, and Dante's Inferno, i think those of us who try to portray games as not being lowest common denomenator gore/sex fests need to plan a field trip to EA's marketing department in order to shove a bit of common sense down their throats.

Re: EA Touts Early Success of Dead Space 2

Amen to that. Controversy sells.

"Hey, if we piss off the anti-gamers, and get them to start "advertising" for us, sales will go through the roof!"

Luckily, for now, it looks like the pundits are ignoring it; no telling how long that will last.

Re: EA Touts Early Success of Dead Space 2

Give them at least 3 years until they discover the game and mention it along with GTA Vice City and Postal as the most wanted games for Christmas of that year.

------------------------------------------------------------ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: EA Touts Early Success of Dead Space 2

 i'm really interested to know how much the iOS game is selling.

 
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NeenekoThey have and exercise control over which games are allowed on their privately controlled 'open forum'. Their endorsement is fairly minimal since it is only 'we do not reject this', but it is still an endorsement of sorts.12/17/2014 - 3:58pm
NeenekoHistorically there have been issues with libraries allowing some groups but not others. Perhaps 'endorsement' is too strong a word, but their editorial control IS a preapproval process, even if the standards are pretty minimal.12/17/2014 - 3:56pm
E. Zachary KnightLet's put this a different way. My local library allows any group to reserve and use multipurpose rooms. That does not mean that the Library endorses all events that take place in those rooms.12/17/2014 - 12:54pm
E. Zachary KnightValve's editorial control comes from removing problem games and accepting games to Steam. They make no claim over any games otherwise.12/17/2014 - 12:52pm
E. Zachary KnightNeeneko, It is not at all a form of endorsement. Grenlight is an open forum for game developers to pitch their game to Valve/Steam and Steam users. Does Valve have some editorial control? Yes, but not to the point that they preapprove games.12/17/2014 - 12:51pm
Neeneko@EZK - I disagree. Greenlight is built off Valve's brand. While not an explicit endorsement, it is a form of it, otherwise Greenlight would have no value over other platforms.12/17/2014 - 12:05pm
MaskedPixelantehttp://www.latino-review.com/news/exclusive-viola-davis-bags-amanda-waller-role-in-suicide-squad Latino Review says Viola Davis will be Amanda Waller. History of Latino Review says "wait for a REAL news site to confirm".12/17/2014 - 10:48am
PHX Corphttp://www.polygon.com/2014/12/17/7407869/assassins-creed-unity-glitch-broken-problems-xbox-one-patch -Facepalm- Screwup means Assassin's Creed Unity's patch is the 40GB full game on Xbox One12/17/2014 - 10:17am
PHX Corphttp://www.theverge.com/2014/12/16/7401769/the-mpaa-wants-to-strike-at-dns-records-piracy-sopa-leaked-documents Sony leaks reveal Hollywood is trying to break DNS, the backbone of the internet12/17/2014 - 10:05am
E. Zachary KnightA Game being on Greenlight is not an endorsement of said game by Valve, Steam or anyone related to Valve or Steam. Greenlight is a combined sales pitch to Steam and its users.12/17/2014 - 9:51am
E. Zachary KnightThe Life cycle of a Greenlight game: A game gets made->Developer puts it on Greenlight->Gamers vote for it->Valve decides it is worthy of a Steam release->Game is sold on Steam. While the game is merely on greenlight, it is not available for sale on Steam12/17/2014 - 9:50am
InfophileGreenlight games may in the future be sold through Steam. A game there may be "greenlit" and then sold on Steam proper, or it may not, and never actually be sold on steam. That quote refers to them selecting some games from Greenlight which they will sell12/17/2014 - 9:39am
MechaTama31"Today we’ve Greenlit another batch of 50 titles to advance through Steam Greenlight, and be offered worldwide distribution via Steam." Am I missing something here? Because it sounds like Greenlight games are sold through Steam.12/17/2014 - 9:00am
MechaTama31From the Greenlight page: "Browse through the entries here and rate up the games you want to see made available via Steam"12/17/2014 - 8:59am
MechaTama31Greenlight games aren't sold through Steam? Then what exactly *is* Greenlight?12/17/2014 - 8:58am
prh99I just wish if they are going to curate (as selective and rare as that is) for content, they'd do little for quality (like does this game actually function at all). Personally, I avoid GreenLight and Early Access like the plague because of lax standards.12/17/2014 - 1:34am
prh99EZK: My point wasn't that they are responsible for people's purchase decisions, but that their policies and criteria for approval needs some work. As far as refunds go, you know it's bad when EA has a better policy. EA, former worst company in America.12/17/2014 - 1:21am
Andrew EisenAnd 'Hatred' is back on Steam Greenlight. No comment from Valve so far as I've seen.12/17/2014 - 12:14am
Consterjames: I know what the question says.12/16/2014 - 10:26pm
E. Zachary Knightprh, considering Greenlight games are not sold through Steam, unless accepted by valve, there is no reason to blame Valve for you or someone else buying a game listed in it.12/16/2014 - 9:44pm
 

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