EA Touts Early Success of Dead Space 2

February 2, 2011 -

EA's Visceral Games studio has to be happy right now. According to EA's internal numbers, Dead Space 2 is outselling the original game by a two-to-one margin. Speaking in a conference call to discuss third-quarter results, EA Chief operating officer John Schappert said that nearly two million units of Dead Space 2 have shipped to retail in its first week of release. Of course "shipped" doesn't mean "sold to consumers" but it does mean that retailers are keen to stock the game for consumers to snap up. The original game took around eight months to make it past the one million units sales mark.

Developed by Visceral Games, Dead Space 2 continues to chronicle the horrific journey of Isaac Clarke, an engineer that managed to survive the challenges of the first game. Clarke finds himself in a more open environment called the Sprawl this time - a massive space station attached to one of Saturn's moons.

EA used an aggressive TV marketing campaign where they showed "mothers" viewing scenes from the game and showing great disdain and disgust for it. The idea of the campaign was to point out that "your mom doesn't like Dead Space 2" but "critics do." The game your mom hates is rated "mature" and is available on PS3, PC, and Xbox 360.

Source: GameSpot


Comments

Re: EA Touts Early Success of Dead Space 2

I'm sure it'll be a fine game once i get around to it, that being said, between this marketing scheme, and Dante's Inferno, i think those of us who try to portray games as not being lowest common denomenator gore/sex fests need to plan a field trip to EA's marketing department in order to shove a bit of common sense down their throats.

Re: EA Touts Early Success of Dead Space 2

Amen to that. Controversy sells.

"Hey, if we piss off the anti-gamers, and get them to start "advertising" for us, sales will go through the roof!"

Luckily, for now, it looks like the pundits are ignoring it; no telling how long that will last.

Re: EA Touts Early Success of Dead Space 2

Give them at least 3 years until they discover the game and mention it along with GTA Vice City and Postal as the most wanted games for Christmas of that year.

------------------------------------------------------------ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: EA Touts Early Success of Dead Space 2

 i'm really interested to know how much the iOS game is selling.

 
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ZippyDSMleequiknkold:you too eh? 0-o10/22/2014 - 10:23am
Michael ChandraI don't like bullying anymore than you do, and yes, I think you're petty. Not commenting on the sob part, because I don't know your mother and don't see why I'd insult her.10/22/2014 - 10:02am
quiknkoldif that makes me petty, then I guess I'm one petty sob10/22/2014 - 8:48am
quiknkoldwell I'm sorry Conster, Having my skull smashed in when I was 14 made me skeptical to apologies when it comes to Bullying regardless of the platform its given. I guess Bullies beat the sympathy out of me.10/22/2014 - 8:47am
ConsterOn an unrelated note, I'm missing a "heck if I know" option on the poll.10/22/2014 - 8:33am
ConsterIf someone offends a bunch of people on twitter, they should apologize on twitter, and not accepting said apology because it's "only" on twitter is petty.10/22/2014 - 8:22am
BillThe first link is 4 days old, I didn't see it until today.10/22/2014 - 8:19am
BillJust posting them for the record since they have become part of the GG narrative.10/22/2014 - 8:17am
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BillOh yeah, http://www.breitbart.com/Big-Hollywood/2014/10/17/Supporting-GamerGate-Does-Not-Make-You-a-Bully10/22/2014 - 8:14am
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E. Zachary KnightReason posted the second part of their GamerGate story: http://reason.com/archives/2014/10/22/gamergate-part-2-videogames-meet-feminis/10/22/2014 - 7:51am
quiknkoldagain, I dont accept any apology when I cant see their face when they give it to me. He needs to do a video, or do something positive like charity or whatever.10/22/2014 - 7:15am
Michael ChandraBut that's the case with every apology, isn't it?10/22/2014 - 5:57am
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