Rating Games the ESRB Way

February 8, 2011 -

Last week, IGN created a nifty little flow chart detailing the ESRB’s rating process.  GP veterans are no doubt familiar with the process but newer readers may look at the chart and think, “Wait a minute, why doesn’t the ESRB play all the games it rates?”

ESRB media relations guy, Eliot Mizrachi explained to IGN:

"Although it seems logical that one would play a game to rate it, there are lots of reasons why we don't. For one, when games are submitted to ESRB for rating they may not have been finalized or fully tested yet. As a consequence, these games may still be buggy, making it difficult, if not impossible, for a rater to play the game from start to finish. Secondly, we assign over a thousand ratings each year and many games can take 50+ hours to play through. So it'd be extremely time-consuming. More importantly though, it's crucial that the raters see all of a game's "pertinent content" which includes not just the obvious (the game's context, missions, storylines, reward system, etc.), but also its most intense content.

Having raters play the game -- and make their own choices as they do so -- would not guarantee that they see everything they need to in order to assign a rating. Check out this FAQ on our website for a fuller explanation that we hope will make it clearer as to why we require publishers to fully disclose content to us."


And don’t worry about publishers being less than honest when it comes to content disclosure.  The ESRB can fine a company up to $1 million plus require the relabeling of an already manufactured or shipped game so it’s in their best interest to be forthcoming.

AE:  An interesting bit of trivia: after the Hot Coffee fiasco, the ESRB adjusted its ratings process to require that publishers disclose all pertinent content on a game disc, whether it’s accessible by the player or not.

-Reporting from San Diego, GamePolitics Correspondent Andrew Eisen

Posted in

Comments

Re: Rating Games the ESRB Way

They forgot the give bribe to recieve lower rating step. (sarcasm) 

Re: Rating Games the ESRB Way

Why would anybody want a lower rating?  Everybody knows you can't sell to the lucrative "angry young man" segment without a healthy dose of the ol' hyperviolence.

(also sarcasm~)

---
Fangamer

---
Fangamer

Re: Rating Games the ESRB Way

I know games can be a long as 50-hours but you would think they could play atlease a demo of the game in question.

http://www.magicinkgaming.com/

Re: Rating Games the ESRB Way

What for?

 

Andrew Eisen

Re: Rating Games the ESRB Way

They do play a random sampling of games each year to make sure that the games are in line with the rating they assign. They just don't have the time and man power to play every game submitted. As the quote says, even if they have someone play through the game, there is no guarantee they will see all the content in the game.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: Rating Games the ESRB Way

There's also the caseso f games that don't really end, open world games, and games where most of the profanity is from online players.

 
Forgot your password?
Username :
Password :

Poll

Which Feminist Frequency video are you looking forward to most?:

Shout box

You're not permitted to post shouts.
Wonderkarpgoogle fiber coming to atlanta georgia. I'm gonna try to get a transfer to atlanta just to get google fiber. lol01/28/2015 - 9:13am
Wonderkarpotherwise Its just going to feel like another unnecessary reboot to me01/28/2015 - 9:09am
Wonderkarpmy god, thats an awesome ghostbusters cast. why couldnt it just be a sequal and not a reboot though!? I hate Reboots and I'd rather have a new story with new characters than a gender swapped rehash. Throw in Dan Aykroyd to link the two franchises.01/28/2015 - 9:08am
E. Zachary KnightThe mandatory free trial aspect was one of my favorite features and I was greatly disappointed when they ended that part of it.01/28/2015 - 8:31am
E. Zachary KnightMecha, I never considered that a problem as the Ouya is capable of rendering games at a better than PS2 capability. However, the ease of development for Android has greatly lowered the bar for the vast number of games published for Android based systems.01/28/2015 - 8:30am
MechaTama31Goth_Skunk: It's not too late for CiVIlization... ;)01/28/2015 - 12:40am
MechaCrashI thought one of its other big issues was all the "quality" of phone games with all the portability of your television.01/27/2015 - 11:34pm
E. Zachary KnightApparently, people did not want a $100 console, they wanted a $200 one for a $100 price tag.01/27/2015 - 11:18pm
E. Zachary KnightI remember when people were demanding Ouya used the new and untested Tegra 4 processor rather than the tried and true Tegra 3, increase the RAM to 2Gigs and various other expensive addons.01/27/2015 - 11:17pm
ConsterCraig: perhaps I should've used the word "unreasonable", as in people clamoring for stretch goals that would guarantee they lose money on each deck.01/27/2015 - 10:04pm
Andrew EisenIt's my favorite movie. I'm looking forward to it as well.01/27/2015 - 9:16pm
Goth_SkunkI grew up idolizing Ghostbusters. I'm extremely excited to see another film.01/27/2015 - 8:52pm
Goth_SkunkEscapist -- via Hollywood reporter -- gives us a glimpse at the probable cast of the new Ghostbuster's movie: http://ow.ly/I3GyZ01/27/2015 - 8:51pm
Craig R.Nearly $4.2m in a week for Exploding Kittens. Can anything truly be unrealistic at this point?01/27/2015 - 8:50pm
prh99I am sure. Just have no interest in tropes in general or her take on gender portrayal.01/27/2015 - 7:44pm
Goth_SkunkI personally enjoy replacing letters with numbers in titles of movies and games. I think Firaxis missed out on a huge chuckle by calling it "Civilization V" and not "CiVilization."01/27/2015 - 7:20pm
Andrew EisenI bet I can guess how you voted!01/27/2015 - 7:02pm
prh99Never actually watched one, probably won't start.01/27/2015 - 6:15pm
E. Zachary KnightConster, when are unrealistic stretch goal demands anything new? They happen in every Kickstarter I have seen.01/27/2015 - 5:58pm
E. Zachary KnightAE: You forgot the "The video that conforms to my preconceived ideas about gender in games" option.01/27/2015 - 5:56pm
 

Be Heard - Contact Your Politician